---
title: "Irish Spring Deodorant for Men — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/irish-spring-deodorant-for-men"
last_updated: "2026-08-11T11:31:44.344Z"
locale: en
meta:
description: "Niche score 37/100 · $130K/yr market · 76K searches/yr · $11.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $130K/yr market · 76K searches/yr · $11.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Irish Spring Deodorant for Men — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **irish spring deodorant for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 36Conversion 97Competition 3Returns 99Price range 37Avg price 49Brand share 0Review moat 25Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.85**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$2.89–$22.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$130K**
$130K/yr · 76K searches
**Review moat**
**Bad****4,138.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, irish spring deodorant for men is a $130K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **irish spring deodorant for men market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$148K–$178K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Speed Stick96% - Mennen Speed Sticks4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +8.4% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/irish-spring-deodorant-for-men/trend)
## **Top irish spring deodorant for men search terms**
- **irish spring deodorant**45K/yr+6.0%13.7% conv. - **irish spring deodorant for men**19K/yr+35.3%12.5% conv. - **speed stick irish spring**9K/yr-46.6%14.4% conv. - **speed stick irish spring deodorant for men**3K/yr+279.9%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/irish-spring-deodorant-for-men/search-terms)
## **Top irish spring deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$39K45%$59K60%$78K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Speed Stick Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Irish Spring Scent 2.7 oz Stick (4 Pack)**Speed Stick**$11.86**4.7★21,641 rev](https://www.amazon.com/dp/B0DGZHRWQC) [2**Speed Stick Original Antiperspirant & Deodorant Irish Spring 2.70 oz**Speed Stick**$2.89**4.7★906 rev](https://www.amazon.com/dp/B00134AHWI) [3**Speed Stick Antiperspirant and Deodorant Irish Spring Original - 2.7 ounce (6 Pack)**Speed Stick**$22.10**4.7★906 rev](https://www.amazon.com/dp/B01LTI989U) [4**Speed Stick Mens Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce**Speed Stick**$6.78**4.6★394 rev](https://www.amazon.com/dp/B01NARRO6X) [5**Mennen Speed Stick Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce (Pack of 4)**Mennen Speed Sticks**$16.08**4.8★953 rev](https://www.amazon.com/dp/B073X29477)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Speed Stick Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Irish Spring Scent 2.7 oz Stick (4 Pack)**Speed Stick**$11.86**21,641 rev1y ago](https://www.amazon.com/dp/B0DGZHRWQC) [**Speed Stick Irish Spring Original 1.8 Oz Deodorant Sticks (Pack Of 3)**Speed Stick**$11.37**29 rev1y ago](https://www.amazon.com/dp/B0D9TSL7Z6) [**Mennen Speed Stick Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce (Pack of 4)**Mennen Speed Sticks**$16.08**953 rev9y ago](https://www.amazon.com/dp/B073X29477) [**Speed Stick Antiperspirant and Deodorant Irish Spring Original - 2.7 ounce (6 Pack)**Speed Stick**$22.10**906 rev9y ago](https://www.amazon.com/dp/B01LTI989U) [**Speed Stick Mens Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce**Speed Stick**$6.78**394 rev9y ago](https://www.amazon.com/dp/B01NARRO6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Speed Stick Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Irish Spring Scent 2.7 oz Stick (4 Pack)**Speed Stick**$11.86**4.7★**▲ 10%**](https://www.amazon.com/dp/B0DGZHRWQC) [**Speed Stick Original Antiperspirant & Deodorant Irish Spring 2.70 oz**Speed Stick**$2.89**4.7★**— 4%**](https://www.amazon.com/dp/B00134AHWI) [**Speed Stick Antiperspirant and Deodorant Irish Spring Original - 2.7 ounce (6 Pack)**Speed Stick**$22.10**4.7★**— 3%**](https://www.amazon.com/dp/B01LTI989U) [**Speed Stick Mens Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce**Speed Stick**$6.78**4.6★**▼ 22%**](https://www.amazon.com/dp/B01NARRO6X) [**Mennen Speed Stick Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce (Pack of 4)**Mennen Speed Sticks**$16.08**4.8★**▼ 26%**](https://www.amazon.com/dp/B073X29477)
**~~View all trending →~~**
## **What buyers say about irish spring deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Fresh clean smell”*
**Value For Money**16%
*“Good deal”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Quality-Overall**9%
*“Very good as expected”*
**Moist/Dry**6%
*“Stay dry”*
**Efficiency**3%
*“Works well”*
**Durability**3%
*“Lasts long”*
**Adhesion/Stickiness**3%
*“Its my go to deodorant stick well worth the price”*
**Breathability**2%
*“The antiperspirant works well”*
**Cleansing**1%
*“it leaves me feeling clean”*
### **What buyers complain about **
**Smell**31%
*“THE SCENT HAS BEEN CHANGED”*
**Allergies**11%
*“Allergic”*
**Size-Overall**11%
*“Small size”*
**Assembly/Installation**11%
*“I had to mold them back together when they arrived”*
**Stain Resistance**4%
*“the problem is that it stains clothes”*
**Moist/Dry**4%
*“be careful it the dry powder stick not the solid gel stick”*
**Ingredients-Overall**4%
*“Furthermore the entire ingredients list has been changed”*
**Oily/Greasy**4%
*“feels greasy on the skin”*
### **Top return reasons **
**Advertised Vs Actual Product**40%
**Smell**25%
**Color**8%
**Moist/Dry**6%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Leak-Proof**3%
**Protection**2%
**Durability**2%
**Suitability Dry Skin**2%
## **Common questions**
- **Is irish spring deodorant for men profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 6 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the irish spring deodorant for men niche?**
- 2 brands and 69 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in irish spring deodorant for men?**
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.2%.
- **When does demand for irish spring deodorant for men peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the irish spring deodorant for men niche?**
- Listings span $2.89–$22.10; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 4,138 reviews — the moat a new listing must climb.
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