---
title: "Trend — invictus cologne for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/invictus-cologne-for-men/trend"
last_updated: "2026-08-11T20:49:59.904Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — invictus cologne for men - Flapen"
---

# **invictus cologne for men**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 82Growth 29Conversion 16Competition 45Returns 100Price range 50Avg price 83Brand share 15Review moat 29Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$78.44**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.3M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$24.28–$175.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,636.76**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend