---
title: "Invictus Cologne for Men — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/invictus-cologne-for-men"
last_updated: "2026-08-07T21:38:56.175Z"
locale: en
meta:
description: "Niche score 52/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Invictus Cologne for Men — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **invictus cologne for men**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 82Growth 29Conversion 16Competition 45Returns 100Price range 50Avg price 83Brand share 15Review moat 29Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$78.44**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.3M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$24.28–$175.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,636.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, invictus cologne for men is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **invictus cologne for men market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#516**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **95%**
- **Out of stock**
- **33.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**4%**
- Rabanne43% - Armaf40% - Invictus Templar6% - A CENTER4% - Sandora Fragrances3% - Lusilushy2% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +3.3% search growth over the last 90 days.
25K15KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/invictus-cologne-for-men/trend)
## **Top invictus cologne for men search terms**
- **invictus**252K/yr+8.2%0.4% conv. - **odyssey aqua**168K/yr+27.9%2.4% conv. - **invictus cologne for men**348K/yr-8.4%0.8% conv. - **invictus paco rabanne**107K/yr-7.6%0.5% conv. - **paco rabanne invictus**74K/yr-7.1%0.6% conv. - **invictus parfum**56K/yr-11.9%0.3% conv. - **perfume invictus para hombre**53K/yr+0.7%0.3% conv. - **armaf odyssey aqua**25K/yr+25.2%3.7% conv. - **invictus cologne**39K/yr-0.6%0.8% conv. - **invictus victory**36K/yr-19.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/invictus-cologne-for-men/search-terms)
## **Top invictus cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$127K20%$254K30%$380K40%$507K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Armaf Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce**Armaf**$30.52**4.7★2,162 rev](https://www.amazon.com/dp/B0BZVTKK2K) [2**Armaf Odyssey Aqua Edition Citrus Aromatic Fresh Woody Eau de Parfum Spray Long-Lasting Fragrance for Men 2.02 Ounce / 60 ml**Armaf**$26.25**4.6★227 rev](https://www.amazon.com/dp/B0DQTQZ17C) [3**Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 1.7 oz**Rabanne**$62.36**4.7★18,629 rev](https://www.amazon.com/dp/B00DAUYXZA) [4**Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 3.4 oz**Rabanne**$102.48**4.7★18,629 rev](https://www.amazon.com/dp/B00DAUYQX4) [5**Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 6.8 oz**Rabanne**$89.38**4.7★18,629 rev](https://www.amazon.com/dp/B08XQNCXMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rabanne Invictus Elixir Parfum for Men - Long Lasting Ambery Aromatic Cologne with Salted Mineral Accord Aromatic Cypress & Vanilla Caviar - Golden Trophy Bottle French Fragrance Spray 3.4 oz**Rabanne**$175.58**33 rev3mo ago](https://www.amazon.com/dp/B0GPW337TY) [**Lusilushy Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce**Lusilushy**$25.69**7 rev3mo ago](https://www.amazon.com/dp/B0H1HQ31VT) [**FURFITT Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce**FURFITT**$24.61**11 rev3mo ago](https://www.amazon.com/dp/B0GTNRTWFT) [**Rabanne Invictus Victory Absolu Parfum Intense for Men - Long Lasting Ambery Woody with Black Pepper Amber & Sandalwood - Trophy Bottle French Fragrance Spray 1.7 oz**Rabanne**$143.43**103 rev5mo ago](https://www.amazon.com/dp/B0F9FR1PDH) [**Rabanne Invictus Victory Absolu Parfum Intense for Men - Long Lasting Ambery Woody with Black Pepper Amber & Sandalwood - Trophy Bottle French Fragrance Spray 3.4 oz**Paco Rabanne**$170.45**103 rev6mo ago](https://www.amazon.com/dp/B0F9FV59CF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rabanne Invictus Elixir Parfum for Men - Long Lasting Ambery Aromatic Cologne with Salted Mineral Accord Aromatic Cypress & Vanilla Caviar - Golden Trophy Bottle French Fragrance Spray 3.4 oz**Rabanne**$175.58**4.6★**▲ 231%**](https://www.amazon.com/dp/B0GPW337TY) [**Lusilushy Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce**Lusilushy**$25.69**2.7★**▲ 229%**](https://www.amazon.com/dp/B0H1HQ31VT) [**FURFITT Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce**FURFITT**$24.61**3.8★**▲ 227%**](https://www.amazon.com/dp/B0GTNRTWFT) [**Invictus Templar Modular Tactical Vest - Made With 1000D CORDURA Nylon Metal Quick Release Buckles Laser-Cut MOLLE Webbing - For Range Training Drills Airsoft & Weighted Fitness Vest - Coyote Brown**Invictus Templar**$146.87**4.4★**▲ 227%**](https://www.amazon.com/dp/B0FWF1QM8N) [**Invictus Templar Armiger Modular Tactical Belt 3 Part 1000D Nylon with Anti-Slip Pad Metal Quick Release Buckle MOLLE Webbing for Range Training Outdoor Activities Airsoft - Ranger Green**Invictus Templar**$49.31**3.8★**▲ 226%**](https://www.amazon.com/dp/B0DRW8FF5K)
**~~View all trending →~~**
## **What buyers say about invictus cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Smells tropical”*
**Quality-Overall**7%
*“It is a reliable”*
**Durability**7%
*“It is a reliable”*
**Value For Money**6%
*“Great value”*
**Soft Feel**1%
*“leaves a smooth scent trail as you move”*
**Advertised Vs Actual Product**1%
*“This arrived and as expected”*
**Brightness/Shine/Glow**1%
*“thats where it really shines”*
**Size-Overall**1%
*“it actually fits the way a plate carrier is supposed to it fits strike face lvl 4+ plate with ease”*
**Gifting Purpose**1%
*“Perfect for a gift”*
**Suitability Combination Skin**0%
*“it stays on skin”*
### **What buyers complain about **
**Smell**40%
*“Scent is weak”*
**Durability**7%
*“Longevity is weak”*
**Value For Money**6%
*“this 10/10 wish it was cheaper”*
**Size-Overall**4%
*“The bottle is very small - completely different from what is displayed on the website”*
**Quality-Overall**4%
*“Cheap”*
**Strength**3%
*“Way too strong”*
**Alcohol Content**3%
*“This smells awfully cheap and like alcohol”*
**Dilute/Watery**2%
*“This is just water don't buy”*
**Allergies**1%
*“Makes me nauseous”*
**Ethical Trade/Fair Trade**1%
*“I was scammed”*
### **Top return reasons **
**Size-Overall**22%
**Color**22%
**Defective Material/Parts**11%
**Strap/String Quality**11%
**Value For Money**11%
**Quality-Overall**11%
**Advertised Vs Actual Product**6%
**Smell**6%
## **Common questions**
- **Is invictus cologne for men profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 21 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the invictus cologne for men niche?**
- 8 brands and 93 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in invictus cologne for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the invictus cologne for men niche?**
- Listings span $24.28–$175.58; the average listing price is $78.44 (sweet spot $15–$100). The average incumbent carries 3,637 reviews — the moat a new listing must climb.
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