---
title: "Intelligence Lipstick — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/intelligence-lipstick"
last_updated: "2026-08-11T13:12:11.164Z"
locale: en
meta:
description: "Niche score 49/100 · $49K/yr market · 32K searches/yr · $14.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $49K/yr market · 32K searches/yr · $14.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Intelligence Lipstick — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **intelligence lipstick**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 89Competition 17Returns 90Price range 62Avg price 73Brand share 31Review moat 78Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****434.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.89–$25.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$49K**
$49K/yr · 32K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, intelligence lipstick is a $49K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **intelligence lipstick market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$44K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#421**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **11 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**10%**
- Fenvio Lipstick58% - ZARICS14% - REATIFUL7% - Generic5% - Areliaa Lipstlck4% - BYMOLIA3% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -5.5% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/intelligence-lipstick/trend)
## **Top intelligence lipstick search terms**
- **fenvio truetone - ph adjusting lipstick**14K/yr-4.7%9.4% conv. - **fenvio lipstick**13K/yr-16.1%7.1% conv. - **fenvio ph adjusting lipstick**3K/yr+29.7%7.2% conv. - **fenvio**3K/yr-13.1%6.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/intelligence-lipstick/search-terms)
## **Top intelligence lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fenvio Lipstick - pH Adjusting Lipstick for Mature Women Transfer Proof Color Changing Lipstick Made Specifically for Mature Lips Makes Your Lips Look Fuller Softer & More Defined (2 pcs)**Fenvio Lipstick**$24.57**3.3★83 rev](https://www.amazon.com/dp/B0GF26N1Q9) [2**Fenvio Lipstick - pH Adjusting Lipstick for Mature Women Transfer Proof Color Changing Lipstick Long Lasting Warm Change Waterproof Glossy Shine Lip (1 pcs)**Fenvio Lipstick**$15.92**3.4★172 rev](https://www.amazon.com/dp/B0G7GY5PM7) [3**Color Changing Lipstick PH Lipstick Color Changing PH Adjusting Lip stick Clear Lip stick That Changes Color Long Lasting Moisturizing Tinted Lip Balm Non-Sticky Formula Mothers Day Gifts (1pcs)**ZARICS**$8.89**3.8★1,702 rev](https://www.amazon.com/dp/B0FYPNG6JT) [4**REATIFUL Transferproof Color Changing Lipstick Areliaa Lipstick Long Lasting 24 Hours Moisturizing Glossy Shine Lip Gloss for Women (1pcs)**REATIFUL**$9.91**3.7★879 rev](https://www.amazon.com/dp/B0F58SWYC3) [5**2026 New Lipstick for Older Women PH Color Changing Lipstick Skin-Adaptive Lipsticks Transferproof Clear Lip Sticks Long Lasting Moisturizing Tinted Lip Balm (1 pcs)**Generic**$11.92**4.0★59 rev](https://www.amazon.com/dp/B0GZWGL27V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOLUBOYA Color Changing Lipstick Changes Color for Women**BOLUBOYA**$9.66**36 rev1mo ago](https://www.amazon.com/dp/B0H25N6M6D) [**2 Pack pH Color Changing Lipstick for Women Clear Lip Stick That Adapts to Your Natural Tone Long Lasting Moisturizing Lip Balm with Glossy Finish**Yurisphere**$25.11**5 rev2mo ago](https://www.amazon.com/dp/B0H1QW9TM4) [**2026 New Lipstick for Older Women PH Color Changing Lipstick Skin-Adaptive Lipsticks Transferproof Clear Lip Sticks Long Lasting Moisturizing Tinted Lip Balm (1 pcs)**Generic**$11.92**59 rev2mo ago](https://www.amazon.com/dp/B0GZWGL27V) [**Areliaa Lipstlck pH Color Changing Lipstick 2 Pack pH Reactive Lip Tint with Glossy Finish Clear Moisturizing Lip Balm Personalized Pink Shade for Daily Makeup**Areliaa Lipstlck**$24.87**4 rev2mo ago](https://www.amazon.com/dp/B0GZ34XT7H) [**Coellyo True Lipstick for Older Women pH Lipstick Color Changing Long Lasting Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks Clear Lipsticks That Changes Color**Coellyo True**$13.53**10 rev3mo ago](https://www.amazon.com/dp/B0GXDJZ3CR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack pH Color Changing Lipstick for Women Clear Lip Stick That Adapts to Your Natural Tone Long Lasting Moisturizing Lip Balm with Glossy Finish**Yurisphere**$25.11**3.3★**▲ 187%**](https://www.amazon.com/dp/B0H1QW9TM4) [**BOLUBOYA Color Changing Lipstick Changes Color for Women**BOLUBOYA**$9.66**3.0★**▲ 186%**](https://www.amazon.com/dp/B0H25N6M6D) [**Areliaa Lipstlck pH Color Changing Lipstick 2 Pack pH Reactive Lip Tint with Glossy Finish Clear Moisturizing Lip Balm Personalized Pink Shade for Daily Makeup**Areliaa Lipstlck**$24.87**2.8★**▲ 186%**](https://www.amazon.com/dp/B0GZ34XT7H) [**Coellyo True Lipstick for Older Women pH Lipstick Color Changing Long Lasting Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks Clear Lipsticks That Changes Color**Coellyo True**$13.53**4.2★**▲ 185%**](https://www.amazon.com/dp/B0GXDJZ3CR) [**Tiostep Color Changing Lipstick PH Adjusting Clear Changes Color Lipstick Suitable for All Skin Tones Long Lasting Moisturizing Tinted Lip Balm Great Gift for Women**Tiostep**$10.01**3.3★**▲ 185%**](https://www.amazon.com/dp/B0H1Q65M39)
**~~View all trending →~~**
## **What buyers say about intelligence lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“the color is accurate”*
**Moist/Dry**13%
*“Very hydrating”*
**Soft Feel**7%
*“feels really soft”*
**Quality-Overall**6%
*“overall is a nice lip gloss”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Value For Money**3%
*“Reasonably priced”*
**Smell**2%
*“It smells so pretty”*
**Durability**2%
*“The durability appears good for everyday wear with occasional reapplication”*
**Color Fading/Discoloration**1%
*“It brings color to my face”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Color**33%
*“Color is faint”*
**Durability**14%
*“Easily breaks”*
**Moist/Dry**9%
*“So dry”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Smell**4%
*“Strong smell”*
**Functionality-Overall**3%
*“Doesn't work”*
**Value For Money**3%
*“Not worth the money or time”*
**Quality-Overall**2%
*“Bad quality”*
**Color Fading/Discoloration**2%
*“Barely changes color”*
**Allergies**1%
*“Allergic Reaction”*
### **Top return reasons **
**Color**44%
**Advertised Vs Actual Product**18%
**Moist/Dry**8%
**Smell**6%
**Functionality-Overall**6%
**Durability**5%
**Defective Material/Parts**2%
**Product Condition**1%
**Adhesion/Stickiness**1%
**Color Fading/Discoloration**1%
## **Common questions**
- **Is intelligence lipstick profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 13 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the intelligence lipstick niche?**
- 11 brands and 11 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in intelligence lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.2%.
- **What does it cost to enter the intelligence lipstick niche?**
- Listings span $8.89–$25.11; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
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