---
title: "Innisfree Powder — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/innisfree-powder"
last_updated: "2026-08-11T11:31:47.286Z"
locale: en
meta:
description: "Niche score 46/100 · $101K/yr market · 86K searches/yr · $13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $101K/yr market · 86K searches/yr · $13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Innisfree Powder — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **innisfree powder**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 55Conversion 81Competition 0Returns 79Price range 48Avg price 64Brand share 0Review moat 49Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.71**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,583.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.14–$20.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$101K**
$101K/yr · 86K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, innisfree powder is a $101K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **innisfree powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$110K–$137K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- innisfree70% - ETUDE24% - LANEIGE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/innisfree-powder/trend)
## **Top innisfree powder search terms**
- **innisfree no sebum mineral powder**21K/yr+45.7%9.0% conv. - **innisfree powder**21K/yr+15.8%6.7% conv. - **korean powder foundation**12K/yr+6.9%0.2% conv. - **innisfree no sebum powder**6K/yr+77.0%8.8% conv. - **innisfree setting powder**5K/yr+24.5%8.9% conv. - **innisfree powder no sebum**4K/yr+56.1%10.0% conv. - **zero sebum powder**6K/yr+6.9%13.2% conv. - **etude powder**4K/yr+34.3%4.5% conv. - **zero sebum**3K/yr+19.1%14.7% conv. - **etude zero sebum powder**3K/yr+31.4%13.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/innisfree-powder/search-terms)
## **Top innisfree powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$20K40%$41K60%$61K80%$81K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent**innisfree**$13.07**4.4★780 rev](https://www.amazon.com/dp/B0CWN955CQ) [2**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★3,367 rev](https://www.amazon.com/dp/B0CFDQJKSH) [3**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★2,186 rev](https://www.amazon.com/dp/B0DHWFT182) [4**innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish**innisfree**$12.16**1.0★1 rev](https://www.amazon.com/dp/B0GH8BWW4F)
### **Newest**
by launch date
[**innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish**innisfree**$12.16**1 rev2mo ago](https://www.amazon.com/dp/B0GH8BWW4F) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**2,186 rev1y ago](https://www.amazon.com/dp/B0DHWFT182) [**innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent**innisfree**$13.07**780 rev2y ago](https://www.amazon.com/dp/B0CWN955CQ) [**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**3,367 rev4y ago](https://www.amazon.com/dp/B0CFDQJKSH)
### **Trending**
90-day click momentum
[**innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish**innisfree**$12.16**1.0★**▲ 266%**](https://www.amazon.com/dp/B0GH8BWW4F) [**innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent**innisfree**$13.07**4.4★**— 1%**](https://www.amazon.com/dp/B0CWN955CQ) [**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★**— 8%**](https://www.amazon.com/dp/B0CFDQJKSH) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★**▼ 12%**](https://www.amazon.com/dp/B0DHWFT182)
## **What buyers say about innisfree powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“This powder is great”*
**Suitability Combination Skin**11%
*“smooths out my skin beautifully”*
**Suitability Oily Skin**9%
*“Great for oily skin”*
**Soft Feel**6%
*“It softens my face”*
**Durability**6%
*“Lasts all day”*
**Brightness/Shine/Glow**5%
*“It leaves my skin with a beautiful glow”*
**Oily/Greasy**4%
*“This is SOOO GOOD LIKE my skin is so oily”*
**Value For Money**4%
*“it's much more affordable”*
**Weight Light**4%
*“Not heavy and makes an incredible visual difference”*
**Advertised Vs Actual Product**3%
*“which is exactly what I was looking for”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Didnt do anything”*
**Oily/Greasy**10%
*“This made my skin extremely oily”*
**Suitability Oily Skin**8%
*“I have extremely oily skin”*
**Value For Money**7%
*“Overpriced and underwhelmed”*
**Moist/Dry**6%
*“it felt dry”*
**Size-Overall**6%
*“Too small”*
**Color**5%
*“the white cast is insane”*
**Product Condition**5%
*“the puff inside was used”*
**Ease Of Use**4%
*“Can barely get it out of the container”*
**Brightness/Shine/Glow**4%
*“am constantly battling excess shine”*
### **Top return reasons **
**Functionality-Overall**18%
**Advertised Vs Actual Product**15%
**Product Condition**11%
**Moist/Dry**7%
**Value For Money**6%
**Texture/Consistency-Overall**6%
**Color**5%
**Size-Overall**5%
**Suitability Dry Skin**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is innisfree powder profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the innisfree powder niche?**
- 3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in innisfree powder?**
- Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Suitability Oily Skin. The return rate is 1.8%.
- **When does demand for innisfree powder peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the innisfree powder niche?**
- Listings span $9.14–$20.48; the average listing price is $13.71 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.
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