---
title: "Trend — innbeauty project - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/innbeauty-project/trend"
last_updated: "2026-08-11T13:25:52.332Z"
locale: en
meta:
  description: "Niche score 56/100 · $670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — innbeauty project - Flapen"
---

# **innbeauty project**

**Worth a look**

Shows a thin review moat (80 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 32Conversion 71Competition 16Returns 95Price range 95Avg price 94Brand share 0Review moat 96Quality gap 78

**Review moat**

**Incredible****80**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Price range**

**Incredible****$32.93–$63.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$47.29**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$670K**

$670K/yr · 219K searches

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend