---
title: "Innbeauty Project — $670K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/innbeauty-project"
last_updated: "2026-08-11T11:31:38.932Z"
locale: en
meta:
description: "Niche score 56/100 · $670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $670K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Innbeauty Project — $670K/yr Amazon US Niche (2026) - Flapen"
---
# **innbeauty project**
**Worth a look**
Shows a thin review moat (80 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 32Conversion 71Competition 16Returns 95Price range 95Avg price 94Brand share 0Review moat 96Quality gap 78
**Review moat**
**Incredible****80**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$32.93–$63.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$47.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$670K**
$670K/yr · 219K searches
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, innbeauty project is a $670K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **innbeauty project market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$378K–$473K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#458**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Innbeauty Project100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/innbeauty-project/trend)
## **Top innbeauty project search terms**
- **innbeauty**67K/yr+24.5%4.7% conv. - **inn beauty**32K/yr+18.0%4.4% conv. - **innbeauty project**21K/yr+14.1%3.1% conv. - **innbeauty extreme cream eye**24K/yr-16.1%9.2% conv. - **inn beauty extreme eye cream**15K/yr-9.1%9.2% conv. - **extreme cream eye**12K/yr-22.4%7.0% conv. - **extreme eye cream**9K/yr+26.7%7.3% conv. - **inbeauty**8K/yr-18.4%3.9% conv. - **innbeauty eye cream**6K/yr+18.7%5.1% conv. - **bright and tight eye cream**8K/yr-41.4%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/innbeauty-project/search-terms)
## **Top innbeauty project products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$67K20%$134K30%$201K40%$268K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Innbeauty Project Extreme Cream Eye Firming & Contouring Eye Cream with Peptides & Botanicals Refillable 0.5 OZ (15ml)**Innbeauty Project**$49.27**4.2★86 rev](https://www.amazon.com/dp/B0FQ32GC4X) [2**Innbeauty Project Extreme Cream Refillable Firming & Lifting Moisturizer Bio-Retinol Alternative + Peptides for Wrinkles 1.7 OZ (50ml)**Innbeauty Project**$48.17**4.5★190 rev](https://www.amazon.com/dp/B0D1YQ3GKG) [3**Innbeauty Project Bright & Tight Eye Cream with Vitamin C & Peptides for Dark Circles & Firming 0.5 OZ (15ml)**Innbeauty Project**$43.65**4.0★135 rev](https://www.amazon.com/dp/B0C3QMPVLS) [4**INNBEAUTY PROJECT Mineral Sun Glow Broad Spectrum Sunscreen SPF 43 PA+++ with Peptides Medium Tint 1.7 OZ (50ml)**Innbeauty Project**$32.93**4.5★44 rev](https://www.amazon.com/dp/B0FQ2Z33BH) [5**INNBEAUTY Project Elastic Skin Firming & Plumping Growth Factor Serum with Copper Peptides 1 OZ (30ml)**Innbeauty Project**$49.99**4.5★31 rev](https://www.amazon.com/dp/B0G6NHCSMB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNBEAUTY PROJECT Pro C Serum Vitamin C Complex Helps with Dark Spots Anti-Aging Fragrance Free**Innbeauty Project**$63.54**4 rev3mo ago](https://www.amazon.com/dp/B0GVGG7YCD) [**INNBEAUTY Project Skin Prep Brightening & Exfoliating Pads with Glycolic Acid 45 Pads**Innbeauty Project**$55.22**7 rev6mo ago](https://www.amazon.com/dp/B0GFHSM8BR) [**INNBEAUTY Project Elastic Skin Firming & Plumping Growth Factor Serum with Copper Peptides 1 OZ (30ml)**Innbeauty Project**$49.99**31 rev7mo ago](https://www.amazon.com/dp/B0G6NHCSMB) [**Innbeauty Project Extreme Cream Anti-Aging Firming & Lifting Moisturizer Refill with Peptides & Bio-Retinol Alternative REFILL 1.7 OZ (50ml)**Innbeauty Project**$41.76**190 rev7mo ago](https://www.amazon.com/dp/B0G6MQS2XF) [**INNBEAUTY Project Lifted & Luminous Travel Skincare Holiday Gift Set Extreme Cream & Extreme Cream Eye for Firming Lifting Hydrating**Innbeauty Project**$45.15**27 rev10mo ago](https://www.amazon.com/dp/B0FRM1Y5LK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INNBEAUTY PROJECT Pro C Serum Vitamin C Complex Helps with Dark Spots Anti-Aging Fragrance Free**Innbeauty Project**$63.54**3.7★**▲ 139%**](https://www.amazon.com/dp/B0GVGG7YCD) [**INNBEAUTY PROJECT Mineral Sun Glow Broad Spectrum Sunscreen SPF 43 PA+++ with Peptides Medium Tint 1.7 OZ (50ml)**Innbeauty Project**$32.93**4.5★**▲ 65%**](https://www.amazon.com/dp/B0FQ2Z33BH) [**INNBEAUTY Project Elastic Skin Firming & Plumping Growth Factor Serum with Copper Peptides 1 OZ (30ml)**Innbeauty Project**$49.99**4.5★**▲ 37%**](https://www.amazon.com/dp/B0G6NHCSMB) [**Innbeauty Project Extreme Cream Eye Firming & Contouring Refillable Eye Cream REFILL 0.5 FL OZ (15ml)**Innbeauty Project**$43.18**4.2★**▲ 36%**](https://www.amazon.com/dp/B0FQ2Z9MZD) [**Innbeauty Project Extreme Cream Anti-Aging Firming & Lifting Moisturizer Refill with Peptides & Bio-Retinol Alternative REFILL 1.7 OZ (50ml)**Innbeauty Project**$41.76**4.5★**▲ 32%**](https://www.amazon.com/dp/B0G6MQS2XF)
**~~View all trending →~~**
## **What buyers say about innbeauty project**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“it moisturizes very nicely”*
**Quality-Overall**13%
*“Great chemistry”*
**Soft Feel**7%
*“It goes on super smooth”*
**Value For Money**7%
*“This is one of the best out there for the price point”*
**Suitability Dry Skin**6%
*“I have dry, sensitive skin and my face loves it so far”*
**Suitability Combination Skin**6%
*“Makes your face glow, highly recommend”*
**Advertised Vs Actual Product**4%
*“Seems to work”*
**Brightness/Shine/Glow**4%
*“Subtle glow”*
**Efficiency**4%
*“Works for face also”*
**Absorbency**3%
*“It absorbs well”*
### **What buyers complain about **
**Value For Money**11%
*“A total waste of money”*
**Motor Power**10%
*“PUMP broken”*
**Advertised Vs Actual Product**6%
*“False advertising through shrinkflation”*
**Thickness**6%
*“Its very thick”*
**Skin Health**4%
*“its very expensive to not work well for my skin”*
**Size-Overall**4%
*“The glass bottle is large”*
**Dispensing Mechanism**3%
*“you cant try a product you cant get out of a dispenser”*
**Texture/Consistency-Overall**3%
*“turns cakey like”*
**Functionality-Overall**3%
*“Doesnt work”*
**Coverage**3%
*“gives very little coverage”*
### **Top return reasons **
**Motor Power**37%
**Color**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Dispensing Mechanism**5%
**Moist/Dry**5%
**Product Condition**5%
**Size-Overall**3%
**Value For Money**3%
**Smell**2%
## **Common questions**
- **Is innbeauty project profitable to sell on Amazon United States?**
- The niche generates $670K/yr across 10 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the innbeauty project niche?**
- 1 brands and 100 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in innbeauty project?**
- Top complaints mined from reviews: Value For Money, Motor Power, Advertised Vs Actual Product. The return rate is 1.0%.
- **When does demand for innbeauty project peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the innbeauty project niche?**
- Listings span $32.93–$63.54; the average listing price is $47.29 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)