---
title: "Ingrown Hair Oil — $262K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ingrown-hair-oil"
last_updated: "2026-08-11T12:33:19.439Z"
locale: en
meta:
description: "Niche score 55/100 · $262K/yr market · 157K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $262K/yr market · 157K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ingrown Hair Oil — $262K/yr Amazon US Niche (2026) - Flapen"
---
# **ingrown hair oil**
**Worth a look**
Shows low returns (0.3%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Market size 48Growth 61Conversion 73Competition 24Returns 98Price range 83Avg price 95Brand share 25Review moat 24Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.22–$42.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+38.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$262K**
$262K/yr · 157K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,045.36**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ingrown hair oil is a $262K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ingrown hair oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$199K–$248K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**7%**
- Bushbalm49% - Her Fantasy Box13% - BASE LABORATORIES12% - Fur9% - Peach Slices8% - LHOPEBK Nature3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ingrown-hair-oil/trend)
## **Top ingrown hair oil search terms**
- **ingrown hair oil**70K/yr+31.8%5.0% conv. - **bushbalm ingrown hair oil**20K/yr+45.4%5.9% conv. - **bush balm oil**13K/yr+105.4%6.2% conv. - **bush balm ingrown hair oil**12K/yr+41.2%5.0% conv. - **bushbalm oil**9K/yr+65.9%5.6% conv. - **ingrown oil**8K/yr+26.1%4.9% conv. - **ingrown hair oil for bikini area**8K/yr+22.5%6.3% conv. - **oil for ingrown hair**4K/yr+12.4%5.8% conv. - **pubic hair oil**4K/yr-2.7%2.8% conv. - **razor bump oil**3K/yr+19.8%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ingrown-hair-oil/search-terms)
## **Top ingrown hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$79K40%$105K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bushbalm Ingrown Hair Oil - Targets Ingrown Hairs Razor Bumps and Post Shave Irritation - Soothes and Hydrates Skin 30 ml - Nude**Bushbalm**$24.83**4.4★2,380 rev](https://www.amazon.com/dp/B09G4MM3MZ) [2**Her Fantasy Box Renew Her | Natural Rejuvenating Yoni Oil for Dark Spots Ingrown Hair and Skin Brightening - Nourishing Moisturizing Formula for All Skin Types**Her Fantasy Box**$14.43**4.5★4,117 rev](https://www.amazon.com/dp/B0C9SJ3VWP) [3**BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)**BASE LABORATORIES**$14.41**4.5★257 rev](https://www.amazon.com/dp/B0FX61DV7C) [4**Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL**Fur**$27.34**4.4★411 rev](https://www.amazon.com/dp/B0DZ3CPNJM) [5**Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty**Peach Slices**$17.45**4.4★2,026 rev](https://www.amazon.com/dp/B0DVZPXVMV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)**BASE LABORATORIES**$14.41**257 rev8mo ago](https://www.amazon.com/dp/B0FX61DV7C) [**Bushbalm Ingrown Hair 2 Step Routine - Moisturize and Soothe - Ingrown Hair Oil (30 ml) Exfoliating Scrub (236 ml) - Watermelon Sugar - Valued at $49**Bushbalm**$42.43**167 rev1y ago](https://www.amazon.com/dp/B0F3Z873VL) [**Bushbalm Ingrown Hair Oil - Helps Prevent and Repair Skin from Ingrown Hairs Razor Burn & Underarm Bumps - Soothe Skin from Post Shave Itchiness Irritation and Redness 30 ml - Watermelon Sugar Oil**Bushbalm**$24.88**2,380 rev1y ago](https://www.amazon.com/dp/B0F161VW18) [**Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL**Fur**$27.34**411 rev1y ago](https://www.amazon.com/dp/B0DZ3CPNJM) [**Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty**Peach Slices**$17.45**2,026 rev1y ago](https://www.amazon.com/dp/B0DVZPXVMV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ingrown Hair Treatment Oil Serum: 1.7oz Soothing After Shave Oil Prevents Ingrown Hairs for Soothes Razor Bumps Reduces Redness & Irritation for Bikini Area Legs Underarms Neck Beard & Face**LHOPEBK Nature**$10.22**4.4★**▲ 123%**](https://www.amazon.com/dp/B0G5YGCNRC) [**Mi-el After Shave Oil - Beekini Oil - Sooth and Calm Skin After Shaving**Miel**$29.89**0.0★**▲ 97%**](https://www.amazon.com/dp/B0DJPTCXRB) [**BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)**BASE LABORATORIES**$14.41**4.5★**▲ 57%**](https://www.amazon.com/dp/B0FX61DV7C) [**Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)**Truly**$29.97**4.5★**▲ 57%**](https://www.amazon.com/dp/B0DBZ1Q4PF) [**Bushbalm Ingrown Hair 2 Step Routine - Moisturize and Soothe - Ingrown Hair Oil (30 ml) Exfoliating Scrub (236 ml) - Watermelon Sugar - Valued at $49**Bushbalm**$42.43**4.4★**▲ 34%**](https://www.amazon.com/dp/B0F3Z873VL)
**~~View all trending →~~**
## **What buyers say about ingrown hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“Great smell”*
**Quality-Overall**12%
*“Great product wrks excellent”*
**Efficiency**9%
*“it definitely gets the job done”*
**Soft Feel**5%
*“keep your skin soft”*
**Suitability Combination Skin**5%
*“works well even on sensitive skin”*
**Hair Growth**4%
*“It has helped flatten in grown hairs”*
**Value For Money**4%
*“Worth the money spent”*
**Moist/Dry**4%
*“Moisturizing”*
**Allergies**3%
*“NO MORE irritation”*
**Oily/Greasy**3%
*“Easy To Use, Fast Absorbing, & Non-Greasy”*
### **What buyers complain about **
**Functionality-Overall**19%
*“No results”*
**Allergies**9%
*“Caused a Rash”*
**Smell**8%
*“Weird smell”*
**Value For Money**7%
*“Overpriced”*
**Size-Overall**7%
*“Its a tiny bottle”*
**Leak-Proof**4%
*“Leaking product”*
**Symptom Reduction**3%
*“No results after frequent use”*
**Durability**2%
*“the glass tube inside broke VERY easily after day 3 unfortunately”*
**Oily/Greasy**2%
*“very oily on my skin”*
**Hair Related**2%
*“I had a lot of unwanted hair on my face due to PCOS”*
### **Top return reasons **
**Leak-Proof**23%
**Functionality-Overall**15%
**Smell**12%
**Size-Overall**9%
**Oily/Greasy**8%
**Product Condition**7%
**Value For Money**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Moist/Dry**2%
## **Common questions**
- **Is ingrown hair oil profitable to sell on Amazon United States?**
- The niche generates $262K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ingrown hair oil niche?**
- 9 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in ingrown hair oil?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.3%.
- **When does demand for ingrown hair oil peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the ingrown hair oil niche?**
- Listings span $10.22–$42.43; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 6,045 reviews — the moat a new listing must climb.
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