---
title: "Imari Perfume By Avon — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/imari-perfume-by-avon"
last_updated: "2026-08-07T17:37:10.153Z"
locale: en
meta:
description: "Niche score 40/100 · $72K/yr market · 59K searches/yr · $25.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $72K/yr market · 59K searches/yr · $25.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Imari Perfume By Avon — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **imari perfume by avon**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 22Conversion 56Competition 14Returns 100Price range 84Avg price 95Brand share 0Review moat 63Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.59–$42.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****964.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 59K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, imari perfume by avon is a $72K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **imari perfume by avon market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$65K–$78K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#641**
- **Page quality**
- **0%**
- **Prime**
- **36%**
- **Sponsored**
- **45%**
- **Out of stock**
- **27.1%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Generic57% - AVON40% - Avon Imari spray cologne3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
2K2KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/imari-perfume-by-avon/trend)
## **Top imari perfume by avon search terms**
- **imari perfume by avon**35K/yr-6.6%4.8% conv. - **imari**8K/yr+11.3%3.9% conv. - **imari perfume**8K/yr-29.3%2.0% conv. - **avon imari**5K/yr+15.4%3.1% conv. - **avon imari perfume**4K/yr-20.5%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/imari-perfume-by-avon/search-terms)
## **Top imari perfume by avon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Imari EDT Spray for Women 1.7 fl oz Amber Floral Fragrance**Generic**$20.89**4.5★38 rev](https://www.amazon.com/dp/B0GLJZL4NV) [2**Avon Imari Perfumed Skin Softener**AVON**$10.59**4.4★43 rev](https://www.amazon.com/dp/B0B1W2H8KJ) [3**AVON Imari Seduction Eau de Toilette Spray Perfume for Women 1.7 fl oz Oriental Floral Womens Perfume with Plum Orchid Vanilla Amber Musk Long Lasting Women Cologne Perfumes for Women**AVON**$29.58**4.6★257 rev](https://www.amazon.com/dp/651024781X) [4**Imari Eau de Toilette Spray for Women Long-Lasting Oriental Floral Fragrance with Jasmine Ylang-Ylang Amber & Vanilla Classic Perfume Gift 1.7 fl oz / 50 ml**Generic**$19.76**5.0★2 rev](https://www.amazon.com/dp/B0H5SXWKLS) [5**Seduction EDT Perfume for Women 1.7 fl oz Hypnotic Fragrance with Plum Purple Orchid Warm Vanilla Amber & Musk Alluring Long-Lasting Scent**Generic**$19.89**4.0★16 rev](https://www.amazon.com/dp/B0GLJTCN47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Imari Eau de Toilette Spray for Women Long-Lasting Oriental Floral Fragrance with Jasmine Ylang-Ylang Amber & Vanilla Classic Perfume Gift 1.7 fl oz / 50 ml**Generic**$19.76**2 rev1mo ago](https://www.amazon.com/dp/B0H5SXWKLS) [**Avon Imari Perfumed Skin Softener**AVON**$10.59**43 rev4y ago](https://www.amazon.com/dp/B0B1W2H8KJ) [**Generic - Roll-on Deodorant. Quick Drying Anti-Staining and Long-lasting Odor Protection. Serene Scent For Women. 2.6 Oz / 75 ml. Pack of 3 - Generic**AVON**$14.13**129 rev6y ago](https://www.amazon.com/dp/B082WJNW6M) [**AVON Imari Roll On Antiperspirant Deodorant for Women 6 Pack Antiperspirant with Warm Amber Musk Scent Long Lasting Womens Roll On Deodorant Invisible Quick Dry Protection 2.6 fl oz Each**AVON**$39.46**792 rev8y ago](https://www.amazon.com/dp/B00ARHXL20) [**AVON Imari Seduction Eau de Toilette Spray Perfume for Women 1.7 fl oz Oriental Floral Womens Perfume with Plum Orchid Vanilla Amber Musk Long Lasting Women Cologne Perfumes for Women**AVON**$29.58**257 rev9y ago](https://www.amazon.com/dp/651024781X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Imari Eau de Toilette Spray for Women Long-Lasting Oriental Floral Fragrance with Jasmine Ylang-Ylang Amber & Vanilla Classic Perfume Gift 1.7 fl oz / 50 ml**Generic**$19.76**5.0★**▲ 203%**](https://www.amazon.com/dp/B0H5SXWKLS) [**Imari EDT Spray for Women 1.7 fl oz Amber Floral Fragrance**Generic**$20.89**4.5★**▲ 126%**](https://www.amazon.com/dp/B0GLJZL4NV) [**Seduction EDT Perfume for Women 1.7 fl oz Hypnotic Fragrance with Plum Purple Orchid Warm Vanilla Amber & Musk Alluring Long-Lasting Scent**Generic**$19.89**4.0★**▲ 103%**](https://www.amazon.com/dp/B0GLJTCN47) [**AVON Imari Roll On Antiperspirant Deodorant for Women 6 Pack Antiperspirant with Warm Amber Musk Scent Long Lasting Womens Roll On Deodorant Invisible Quick Dry Protection 2.6 fl oz Each**AVON**$39.46**4.6★**▲ 23%**](https://www.amazon.com/dp/B00ARHXL20) [**Avon Imari Perfumed Skin Softener**AVON**$10.59**4.4★**▲ 11%**](https://www.amazon.com/dp/B0B1W2H8KJ)
**~~View all trending →~~**
## **What buyers say about imari perfume by avon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Subtle smell”*
**Value For Money**9%
*“The price is affordable”*
**Gifting Purpose**5%
*“Gift”*
**Advertised Vs Actual Product**4%
*“Like it”*
**Cleansing**2%
*“Keeps you feeling clean”*
**Quality-Overall**1%
*“Aside from that there are no complaints”*
**Adhesion/Stickiness**1%
*“Amazing deodorant without stickiness”*
**Durability**1%
*“Its long lasting”*
**Ease Of Application**1%
*“easy to apply”*
**Size-Overall**1%
*“Nice size bottle”*
### **What buyers complain about **
**Smell**48%
*“No lasting scent”*
**Allergies**18%
*“Causes irritation”*
**Size-Overall**18%
*“too small for the price”*
**Advertised Vs Actual Product**9%
*“The product doesnt seem the same”*
**Dilute/Watery**3%
*“Smells watery”*
**Strength**3%
*“Not as strong as directly from Avon”*
### **Top return reasons **
**Smell**50%
**Value For Money**29%
**Functionality-Overall**14%
**Color**7%
## **Common questions**
- **Is imari perfume by avon profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the imari perfume by avon niche?**
- 3 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in imari perfume by avon?**
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.1%.
- **When does demand for imari perfume by avon peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the imari perfume by avon niche?**
- Listings span $10.59–$42.42; the average listing price is $25.93 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.
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