---
title: "Illiyoon Sunscreen — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/illiyoon-sunscreen"
last_updated: "2026-08-11T13:12:48.863Z"
locale: en
meta:
description: "Niche score 61/100 · $51K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $51K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Illiyoon Sunscreen — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **illiyoon sunscreen**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 13Growth 70Conversion 31Competition 77Returns 95Price range 87Avg price 83Brand share 94Review moat 42Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.77–$54.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+51.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,261.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$51K**
$51K/yr · 113K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, illiyoon sunscreen is a $51K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **illiyoon sunscreen market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#740**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**173**
**Top-5 brand share**
**41%**
Top 20: 88%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**53%**
- SKIN100411% - TONYMOLY8% - HARUHARU8% - ROUND LAB7% - ANUA6% - Derma B6%
## **Top illiyoon sunscreen search terms**
- **illiyoon sunscreen**10K/yr+113.9%1.9% conv. - **skintific sunscreen**9K/yr+161.1%0.4% conv. - **korean sunscreen pa++++**8K/yr+125.0%2.9% conv. - **bloqueador coreano**12K/yr-10.8%2.1% conv. - **green tea sunscreen**9K/yr+89.0%2.7% conv. - **sun milk**7K/yr+51.7%1.8% conv. - **hada labo sunscreen**7K/yr-2.8%2.8% conv. - **mineral korean sunscreen**5K/yr+78.2%1.8% conv. - **nineless sunscreen**5K/yr-32.3%0.5% conv. - **ingu sunscreen**3K/yr+604.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/illiyoon-sunscreen/search-terms)
## **Top illiyoon sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★1,043 rev](https://www.amazon.com/dp/B0FXH5LHN8) [2**TONYMOLY Green Tea Korean Sunscreen SPF 50+ PA++++ No White Cast Lightweight Face Sunscreen for All Skin Tones Hydrating with Niacinamide Panthenol & Hyaluronic Acid 1.69 fl oz**TONYMOLY**$16.71**4.5★703 rev](https://www.amazon.com/dp/B0F15C181Z) [3**Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty**HARUHARU**$14.43**4.6★6,227 rev](https://www.amazon.com/dp/B0BZ3G9GKL) [4**Derma B Everyday Sun Block Large Size Sunscreen SPF50+ PA++++ 6.71 Fl Oz 200ml Fast-Absorbing Lightweight SPF Moisturizer Facial Body Non-Sticky for Dewy Skin Korean Protection Lotion**Derma B**$17.29**4.6★1,770 rev](https://www.amazon.com/dp/B0B14VFZCR) [5**mixsoon Bean Sunscreen-Lightweight Airy Texture SPF 50 No Pilling Korean Sunscreen for Face No White Cast Non-Sticky Stocking Stuffers 50ml / 1.69 fl.oz. Korean Glass Skin Care (Bean 1.69)**mixsoon**$16.14**4.6★3,115 rev](https://www.amazon.com/dp/B0DSHX7242)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Japanese Gokujyun UV Gel Sunscreen SPF50+ 90g 6-in-1 for Face and Body**Generic**$20.94**5 rev3mo ago](https://www.amazon.com/dp/B0GWFXJMDV) [**Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.**Illiyoon**$20.72**190 rev6mo ago](https://www.amazon.com/dp/B0FPGGKFCH) [**Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)**RELIEF SUN**$18.71**721 rev7mo ago](https://www.amazon.com/dp/B0G4Z5G1NT) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**1,043 rev8mo ago](https://www.amazon.com/dp/B0FXH5LHN8) [**ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen**ROUND LAB**$32.24**2,310 rev10mo ago](https://www.amazon.com/dp/B0FQ531HJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Japanese Gokujyun UV Gel Sunscreen SPF50+ 90g 6-in-1 for Face and Body**Generic**$20.94**5.0★**▲ 166%**](https://www.amazon.com/dp/B0GWFXJMDV) [**Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.**Illiyoon**$20.72**4.7★**▲ 147%**](https://www.amazon.com/dp/B0FPGGKFCH) [**SKINTIFIC Niacinamide Brightening Moisturizer for Radiant Skin**SKINTIFIC**$12.68**4.7★**▲ 138%**](https://www.amazon.com/dp/B0FHG7LM41) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★**▲ 134%**](https://www.amazon.com/dp/B0FXH5LHN8) [**Skin Aqua UV Super Moisture Gel Hydrating Sunscreen SPF50+/PA++++ - 110g - Pack of 2**SKIN AQUA**$28.23**4.8★**▲ 114%**](https://www.amazon.com/dp/B0DX6XRNMF)
**~~View all trending →~~**
## **What buyers say about illiyoon sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Super hydrating”*
**Suitability Combination Skin**11%
*“Great for sensitive skin”*
**Quality-Overall**8%
*“Excellent Product”*
**Weight Light**6%
*“Lightweight and Easy to Use”*
**Soft Feel**6%
*“Silky Smooth”*
**Suitability Dry Skin**4%
*“Good for dry skin”*
**Brightness/Shine/Glow**4%
*“It shines well”*
**Smell**4%
*“Fragrance free”*
**Texture/Consistency-Overall**3%
*“Good consistency”*
**Suitability Oily Skin**3%
*“Doesn't make me oily”*
### **What buyers complain about **
**Allergies**9%
*“Skin irritation”*
**Smell**9%
*“Awful smell”*
**Color**6%
*“Very pale”*
**Oily/Greasy**6%
*“VERY greasy”*
**Skin Health**4%
*“burns with my usual skin care”*
**Moist/Dry**3%
*“Not super hydrating”*
**Sensitivity-Overall**3%
*“BURNs my eyes”*
**Suitability Oily Skin**3%
*“Not for oily skin”*
**Value For Money**3%
*“Expensive”*
**Size-Overall**3%
*“Too Small”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Oily/Greasy**8%
**Smell**7%
**Value For Money**7%
**Functionality-Overall**5%
**Ingredients-Overall**5%
**Texture/Consistency-Overall**4%
**Size-Overall**4%
**Color**4%
**Skin Health**4%
## **Common questions**
- **Is illiyoon sunscreen profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 47 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is +51.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the illiyoon sunscreen niche?**
- 35 brands and 173 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in illiyoon sunscreen?**
- Top complaints mined from reviews: Allergies, Smell, Color. The return rate is 0.9%.
- **What does it cost to enter the illiyoon sunscreen niche?**
- Listings span $10.77–$54.62; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 2,262 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)