---
title: "Reviews — ilia powder - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ilia-powder/reviews"
last_updated: "2026-08-11T14:14:13.415Z"
locale: en
meta:
  description: "Niche score 50/100 · $166K/yr market · 37K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $166K/yr market · 37K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — ilia powder - Flapen"
---

# **ilia powder**

**Worth a look**

Shows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 34Growth 60Conversion 97Competition 0Returns 70Price range 95Avg price 95Brand share 0Review moat 85Quality gap 53

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$29.56**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.16–$43.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****292.6**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+35.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$166K**

$166K/yr · 37K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Reviews