---
title: "Ilex Skin Protectant Paste — $627K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ilex-skin-protectant-paste"
last_updated: "2026-08-11T11:31:44.886Z"
locale: en
meta:
description: "Niche score 51/100 · $627K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $627K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ilex Skin Protectant Paste — $627K/yr Amazon US Niche (2026) - Flapen"
---
# **ilex skin protectant paste**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 19Conversion 75Competition 64Returns 96Price range 82Avg price 82Brand share 0Review moat 25Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.08–$57.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$627K**
$627K/yr · 509K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,906.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ilex skin protectant paste is a $627K/yr Amazon United States market (509K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ilex skin protectant paste market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$707K–$884K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**0%**
- Medline Remedy69% - Medline25% - Remedy Science4% - JUNFAN1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ilex-skin-protectant-paste/trend)
## **Top ilex skin protectant paste search terms**
- **medline remedy**155K/yr-9.9%10.4% conv. - **medline**148K/yr-5.7%0.8% conv. - **medline remedy lotion**22K/yr-45.6%8.2% conv. - **remedy lotion**19K/yr+0.9%5.8% conv. - **medline remedy phytoplex**15K/yr+0.4%5.4% conv. - **remedy cream**10K/yr+36.8%5.2% conv. - **remedy skin repair cream**34K/yr-55.0%5.4% conv. - **medline medical supplies**15K/yr+24.5%0.1% conv. - **medline products**13K/yr+8.3%0.7% conv. - **remedy clinical moisturizer skin cream**9K/yr+35.2%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ilex-skin-protectant-paste/search-terms)
## **Top ilex skin protectant paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$38K9%$56K12%$75K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Medline Remedy Phytoplex Nourishing Skin Cream Moisturizer 4 Fl. Oz (Pack of 2)**Medline Remedy**$13.61**4.7★3,889 rev](https://www.amazon.com/dp/B0142XGT4G) [2**Medline Remedy Phytoplex Nourishing Skin Cream Unscented Skin Moisturizer Paraben Free Body Lotion 16 Fl Oz**Medline Remedy**$12.79**4.7★944 rev](https://www.amazon.com/dp/B09TB6R8DJ) [3**Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free**Medline Remedy**$7.08**4.7★4,516 rev](https://www.amazon.com/dp/B07VD9N1TJ) [4**Medline Remedy Clinical Skin Cream Vanilla Scent (16 fl oz) 2 Count Moisturizing Face and Body Cream for All Ages Paraben & Sulfate Free Quick Absorbent Formula Hypoallergenic Skin Moisturizer**Medline**$20.00**4.7★2,557 rev](https://www.amazon.com/dp/B00TQ2WUYC) [5**Medline Remedy Specialized Silicone Cream Unscented (4 fl oz) Gentle Breathable Film for All Ages Paraben-free and Hypoallergenic Skin Care Barrier for Dry Cracked Skin**Medline Remedy**$9.56**4.6★2,352 rev](https://www.amazon.com/dp/B088B3H5HY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Remedy KP Body Moisturizer | Keratosis Pilaris and Chicken Skin Treatment with Retinol Urea Lactic Acid and Ceramides | Exfoliating and Moisturizing Lotion | By Dermatologist Dr. Shah 7.7 fl oz**Remedy Science**$22.84**52 rev2mo ago](https://www.amazon.com/dp/B0GTZ5YVDD) [**Remedy Rich Barrier Repairing Cream Face Moisturizer | Quadruple Ceramide Complex Peptides and Squalane | Fragrance Free | Eczema Certified | Dry Sensitive Skin | By Dermatologist Dr Shah | 1.7 fl oz**Remedy Science**$18.16**492 rev1y ago](https://www.amazon.com/dp/B0F3B35HPG) [**Medline Remedy Specialized Extra Thick Zinc Skin Paste (4 oz) Unscented Micronized Zinc Oxide Incontinence Cream Diaper Rash Barrier Nourishing Soothes Irritation Wetness Protection**Medline**$9.87**355 rev1y ago](https://www.amazon.com/dp/B0DJTC71HY) [**Medline Remedy Phytoplex Nourishing Skin Cream Unscented Skin Moisturizer Paraben Free Body Lotion 16 Fl Oz**Medline Remedy**$12.79**944 rev4y ago](https://www.amazon.com/dp/B09TB6R8DJ) [**Medline Remedy Specialized Silicone Cream Unscented (4 fl oz) Gentle Breathable Film for All Ages Paraben-free and Hypoallergenic Skin Care Barrier for Dry Cracked Skin**Medline Remedy**$9.56**2,352 rev6y ago](https://www.amazon.com/dp/B088B3H5HY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Remedy KP Body Moisturizer | Keratosis Pilaris and Chicken Skin Treatment with Retinol Urea Lactic Acid and Ceramides | Exfoliating and Moisturizing Lotion | By Dermatologist Dr. Shah 7.7 fl oz**Remedy Science**$22.84**4.5★**▲ 404%**](https://www.amazon.com/dp/B0GTZ5YVDD) [**Medline Remedy Clinical Skin Cream Vanilla Scent (16 fl oz) 2 Count Moisturizing Face and Body Cream for All Ages Paraben & Sulfate Free Quick Absorbent Formula Hypoallergenic Skin Moisturizer**Medline**$20.00**4.7★**▲ 50%**](https://www.amazon.com/dp/B00TQ2WUYC) [**Medline Remedy Clinical Silicone Cream Vanilla Scented 4 oz.**Medline**$8.75**4.6★**▲ 49%**](https://www.amazon.com/dp/B00AUX2YTW) [**Medline Remedy Phytoplex Antifungal Powder Skin Treatmeant with Miconazole Nitrate Lightly Scented 3-oz Bottle**Medline**$9.29**4.8★**▲ 39%**](https://www.amazon.com/dp/B00B96R6BK) [**Medline Remedy Clinical No-Rinse Foam Cleanser Vanilla Scent (8 fl oz) No Rinse Shampoo and Body Cleanser for Sensitive Skin Hydrating Paraben and Sulfate Free For Face Body and Hair All Ages**Medline Remedy**$7.97**4.6★**▲ 18%**](https://www.amazon.com/dp/B00839SX9A)
**~~View all trending →~~**
## **What buyers say about ilex skin protectant paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good hospital grade lotion”*
**Moist/Dry**10%
*“Excellent Moisturizer”*
**Smell**10%
*“Nice smell”*
**Efficiency**9%
*“Its effective”*
**Value For Money**6%
*“Great Value”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**4%
*“Nice and creamy”*
**Allergies**3%
*“no irritation”*
**Ease Of Use**3%
*“Easy to pull in”*
**Absorbency**2%
*“absorbency is great”*
### **What buyers complain about **
**Smell**12%
*“it smells rancid”*
**Thickness**6%
*“Too thick”*
**Quality-Overall**6%
*“Bad quality”*
**Allergies**5%
*“It was so itchy”*
**Value For Money**5%
*“Overpriced”*
**Functionality-Overall**5%
*“not effective”*
**Size-Overall**4%
*“Its too small”*
**Moist/Dry**3%
*“Not moisturizing”*
**Advertised Vs Actual Product**3%
*“nothing like what it shows on the pictures which is what I was looking for”*
**Durability**3%
*“Easy to break”*
### **Top return reasons **
**Size-Overall**16%
**Smell**14%
**Advertised Vs Actual Product**11%
**Functionality-Overall**7%
**Leak-Proof**6%
**Value For Money**4%
**Product Condition**4%
**Texture/Consistency-Overall**4%
**Motor Power**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is ilex skin protectant paste profitable to sell on Amazon United States?**
- The niche generates $627K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ilex skin protectant paste niche?**
- 4 brands and 55 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ilex skin protectant paste?**
- Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 0.9%.
- **When does demand for ilex skin protectant paste peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the ilex skin protectant paste niche?**
- Listings span $7.08–$57.21; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 4,906 reviews — the moat a new listing must climb.
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