---
title: "Trend — iles formula shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/iles-formula-shampoo-and-conditioner/trend"
last_updated: "2026-08-11T12:38:46.832Z"
locale: en
meta:
  description: "Niche score 53/100 · $216K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $216K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — iles formula shampoo and conditioner - Flapen"
---

# **iles formula shampoo and conditioner**

**Worth a look**

Shows a thin review moat (185 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 42Growth 54Conversion 90Competition 15Returns 86Price range 46Avg price 81Brand share 0Review moat 91Quality gap 78

**Review moat**

**Great****184.63**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$82.44**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+25.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$43.72–$164.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$216K**

$216K/yr · 24K searches

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend