---
title: "Igora — $488K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/igora"
last_updated: "2026-08-11T13:12:13.295Z"
locale: en
meta:
description: "Niche score 41/100 · $488K/yr market · 786K searches/yr · $13.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $488K/yr market · 786K searches/yr · $13.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Igora — $488K/yr Amazon US Niche (2026) - Flapen"
---
# **igora**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 23Conversion 54Competition 23Returns 96Price range 54Avg price 66Brand share 3Review moat 25Quality gap 21
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.97**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$488K**
$488K/yr · 786K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$11.06–$19.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,908.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igora is a $488K/yr Amazon United States market (786K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **igora market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$559K–$699K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#302**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Schwarzkopf77% - Schwarzkopf Professional17% - Cosletic2% - Igora1% - Salonly1% - outcome1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
25K15KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/igora/trend)
## **Top igora search terms**
- **igora royal 7-77**173K/yr-6.7%6.9% conv. - **igora**155K/yr-2.0%0.8% conv. - **igora royal**85K/yr-5.5%0.6% conv. - **igora royal 8-77**72K/yr-0.1%10.2% conv. - **igora hair color**63K/yr-22.9%0.5% conv. - **igora 5-68**42K/yr+0.3%3.8% conv. - **tinte igora**37K/yr-7.2%0.5% conv. - **igora 7-77**21K/yr+12.0%7.0% conv. - **igora developer 20 volume**15K/yr+2.6%8.6% conv. - **igora 5-6**17K/yr+8.5%6.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/igora/search-terms)
## **Top igora products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$146K40%$195K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Professional Igora Royal Permanent Hair Color 8-77 Light Blonde Copper 60 Gram**Schwarzkopf**$12.71**4.7★11,777 rev](https://www.amazon.com/dp/B00FIN7MAU) [2**Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML**Schwarzkopf**$14.09**4.7★11,777 rev](https://www.amazon.com/dp/B00S4WLIXY) [3**Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper Extra 60 Gram**Schwarzkopf**$13.16**4.7★11,777 rev](https://www.amazon.com/dp/B00D7FAPQO) [4**Schwarzkopf Professional Igora Royal Permanent Color Creme 1-0 Black 60 Gram**Schwarzkopf**$11.06**4.7★11,777 rev](https://www.amazon.com/dp/B00BDJ5QOC) [5**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram**Schwarzkopf Professional**$13.42**4.7★677 rev](https://www.amazon.com/dp/B00C1Y8QPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Royal 7-77 Medium Blonde Copper Extra Color Creme + Salonly Medium Pair Gloves (2pc Bundle)**Salonly**$12.92**4 rev3mo ago](https://www.amazon.com/dp/B0GX7S24CR) [**IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml**Cosletic**$15.14**205 rev10mo ago](https://www.amazon.com/dp/B0FPXGLK2G) [**outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye Cream Haircolor 2024-2025 Version (w/SIeekshop Argan PINK Comb) (5-68 Light Brown Chocolate Red)**outcome**$15.65**181 rev8y ago](https://www.amazon.com/dp/B0CJCNCZVH) [**Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown**Igora**$15.88**116 rev10y ago](https://www.amazon.com/dp/B00K3TWV5K) [**Schwarzkopf Igora Royal Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ML**Schwarzkopf**$14.09**11,777 rev10y ago](https://www.amazon.com/dp/B00S4WLIXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal 7-77 Medium Blonde Copper Extra Color Creme + Salonly Medium Pair Gloves (2pc Bundle)**Salonly**$12.92**3.8★**▲ 286%**](https://www.amazon.com/dp/B0GX7S24CR) [**IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml**Cosletic**$15.14**4.8★**▲ 118%**](https://www.amazon.com/dp/B0FPXGLK2G) [**outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye Cream Haircolor 2024-2025 Version (w/SIeekshop Argan PINK Comb) (5-68 Light Brown Chocolate Red)**outcome**$15.65**4.7★**▲ 49%**](https://www.amazon.com/dp/B0CJCNCZVH) [**Schwarzkopf Professional Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper Extra 60 Gram**Schwarzkopf**$13.16**4.7★**▲ 47%**](https://www.amazon.com/dp/B00D7FAPQO) [**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-7 Light Copper Brown 60 ML 2.11 Ounce (Pack of 1)**Schwarzkopf**$13.25**4.7★**▲ 41%**](https://www.amazon.com/dp/B00BTI2EV0)
**~~View all trending →~~**
## **What buyers say about igora**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**46%
*“great lasting color”*
**Quality-Overall**17%
*“salon-quality results at home”*
**Suitability Colored Hair**9%
*“Beautiful colors for a shiny looking hair”*
**Ease Of Application**4%
*“Easy application”*
**Coverage**4%
*“It covers well and the result looks vibrant and beautiful”*
**Brightness/Shine/Glow**3%
*“a shine that lasts for weeks”*
**Soft Feel**2%
*“The formula was creamy”*
**Durability**1%
*“I notice that it is more durable”*
**Smell**1%
*“One of the things I liked the most is that the aroma is not as strong as other dyes”*
**Color Fading/Discoloration**1%
*“color also stays perfect”*
### **What buyers complain about **
**Color**27%
*“wasnt a big fan of the Gray”*
**Smell**11%
*“It doesn't have that overwhelming chemical smell like drugstore dyes”*
**Suitability Colored Hair**9%
*“Didnt realize it didnt go well with already bleached hair”*
**Ease Of Use**9%
*“cannot use”*
**Leak-Proof**9%
*“Damaged tube leaking color”*
**Functionality-Overall**3%
*“Doesn't do anything”*
**Shape/Style**3%
*“not in right shape”*
**Product Condition**3%
*“The items was opened”*
**Suitability Dry Skin**3%
*“I was using Garnier olia boxed hair color and it had made my hair dry and dead”*
**Value For Money**3%
*“These hair dyes are expensive”*
### **Top return reasons **
**Color**51%
**Suitability Colored Hair**14%
**Advertised Vs Actual Product**8%
**Leak-Proof**5%
**Size-Overall**5%
**Value For Money**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Suitability Short Hair**1%
## **Common questions**
- **Is igora profitable to sell on Amazon United States?**
- The niche generates $488K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the igora niche?**
- 6 brands and 36 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in igora?**
- Top complaints mined from reviews: Color, Smell, Suitability Colored Hair. The return rate is 0.8%.
- **When does demand for igora peak?**
- Demand peaks in Jan; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the igora niche?**
- Listings span $11.06–$19.66; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 4,908 reviews — the moat a new listing must climb.
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