---
title: "Igora Royal 5-88 — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/igora-royal-5-88"
last_updated: "2026-08-11T11:32:42.638Z"
locale: en
meta:
description: "Niche score 31/100 · $36K/yr market · 45K searches/yr · $15.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $36K/yr market · 45K searches/yr · $15.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Igora Royal 5-88 — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **igora royal 5-88**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 61Competition 0Returns 96Price range 51Avg price 76Brand share 0Review moat 25Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$12.24–$17.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,773.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$36K**
$36K/yr · 45K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igora royal 5-88 is a $36K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **igora royal 5-88 market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#553**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Schwarzkopf78% - M Hair Designs18% - outcome4%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -7.6% search growth over the last 90 days.
1K600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/igora-royal-5-88/trend)
## **Top igora royal 5-88 search terms**
- **igora 6-88**16K/yr+2.0%6.2% conv. - **igora 5-88**9K/yr-1.6%2.5% conv. - **igora royal 6-88**7K/yr-17.9%5.9% conv. - **igora royal 5-88**9K/yr-28.9%2.2% conv. - **6-88 igora royal**3K/yr-6.6%8.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/igora-royal-5-88/search-terms)
## **Top igora royal 5-88 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$7K40%$15K60%$22K80%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf - Igora Royal Permanent Hair Color 6-88 Dark Extra Red Blonde 2.1 oz.**Schwarzkopf**$12.63**4.7★11,777 rev](https://www.amazon.com/dp/B000O1NCFK) [2**IgoraRoyal 5-88 Light Brown Red Extra Permanent Hair Color 2 Fl Oz and Clear Powdered Medium Vinyl Gloves (Bundle)**M Hair Designs**$17.90**4.6★128 rev](https://www.amazon.com/dp/B0F8GHPMQB) [3**Schwarzkopf Igora Royal Color Creme Tube 6-68**Schwarzkopf**$12.24**4.7★11,777 rev](https://www.amazon.com/dp/B0044WNKZ2) [4**Schwarzkopf Igora Royal 5-88 Permanent Color Light Brown Red Extra 2 Ounce 60 Milliliters**Schwarzkopf**$17.83**4.0★6 rev](https://www.amazon.com/dp/B01EJ4YY6I) [5**outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye Cream Haircolor 2024-2025 Version (w/SIeekshop Argan PINK Comb) (5-68 Light Brown Chocolate Red)**outcome**$15.65**4.7★181 rev](https://www.amazon.com/dp/B0CJCNCZVH)
### **Newest**
by launch date
[**IgoraRoyal 5-88 Light Brown Red Extra Permanent Hair Color 2 Fl Oz and Clear Powdered Medium Vinyl Gloves (Bundle)**M Hair Designs**$17.90**128 rev1y ago](https://www.amazon.com/dp/B0F8GHPMQB) [**Schwarzkopf Igora Royal 5-88 Permanent Color Light Brown Red Extra 2 Ounce 60 Milliliters**Schwarzkopf**$17.83**6 rev5y ago](https://www.amazon.com/dp/B01EJ4YY6I) [**outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye Cream Haircolor 2024-2025 Version (w/SIeekshop Argan PINK Comb) (5-68 Light Brown Chocolate Red)**outcome**$15.65**181 rev8y ago](https://www.amazon.com/dp/B0CJCNCZVH) [**Schwarzkopf - Igora Royal Permanent Hair Color 6-88 Dark Extra Red Blonde 2.1 oz.**Schwarzkopf**$12.63**11,777 rev15y ago](https://www.amazon.com/dp/B000O1NCFK) [**Schwarzkopf Igora Royal Color Creme Tube 6-68**Schwarzkopf**$12.24**11,777 rev15y ago](https://www.amazon.com/dp/B0044WNKZ2)
### **Trending**
90-day click momentum
[**Schwarzkopf Igora Royal 5-88 Permanent Color Light Brown Red Extra 2 Ounce 60 Milliliters**Schwarzkopf**$17.83**4.0★**▲ 216%**](https://www.amazon.com/dp/B01EJ4YY6I) [**Schwarzkopf Igora Royal Color Creme Tube 6-68**Schwarzkopf**$12.24**4.7★**▲ 63%**](https://www.amazon.com/dp/B0044WNKZ2) [**outcome comb + IGORA ROYAL by Schwarzkapf Professional PERMANENT Creme Hair Color Dye Cream Haircolor 2024-2025 Version (w/SIeekshop Argan PINK Comb) (5-68 Light Brown Chocolate Red)**outcome**$15.65**4.7★**▲ 48%**](https://www.amazon.com/dp/B0CJCNCZVH) [**IgoraRoyal 5-88 Light Brown Red Extra Permanent Hair Color 2 Fl Oz and Clear Powdered Medium Vinyl Gloves (Bundle)**M Hair Designs**$17.90**4.6★**▲ 24%**](https://www.amazon.com/dp/B0F8GHPMQB) [**Schwarzkopf - Igora Royal Permanent Hair Color 6-88 Dark Extra Red Blonde 2.1 oz.**Schwarzkopf**$12.63**4.7★**▼ 17%**](https://www.amazon.com/dp/B000O1NCFK)
## **What buyers say about igora royal 5-88**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Great product”*
**Color**40%
*“Amazing color”*
**Color Fading/Discoloration**5%
*“doesnt fade too quickly”*
**Suitability Colored Hair**5%
*“It leaves my hair looking shiny and well-colored, not flat or dull”*
### **What buyers complain about **
**Moist/Dry**50%
*“it damages the hair; my hair was left dry and weak”*
### **Top return reasons **
**Color**58%
**Suitability Colored Hair**13%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Functionality-Overall**4%
**Product Condition**4%
**Adhesion/Stickiness**2%
**Language Issues**2%
**Defective Material/Parts**2%
**Damage/Burn Hair**1%
## **Common questions**
- **Is igora royal 5-88 profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 5 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (31/100).
- **How competitive is the igora royal 5-88 niche?**
- 3 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in igora royal 5-88?**
- Top complaints mined from reviews: Moist/Dry. The return rate is 0.8%.
- **What does it cost to enter the igora royal 5-88 niche?**
- Listings span $12.24–$17.90; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 4,774 reviews — the moat a new listing must climb.
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