---
title: "Igora L-89 — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/igora-l-89"
last_updated: "2026-08-10T04:42:23.973Z"
locale: en
meta:
description: "Niche score 33/100 · $78K/yr market · 78K searches/yr · $14.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $78K/yr market · 78K searches/yr · $14.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Igora L-89 — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **igora l-89**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 20Conversion 75Competition 7Returns 98Price range 32Avg price 70Brand share 0Review moat 48Quality gap 17
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,728.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$12.04–$16.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$78K**
$78K/yr · 78K searches
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, igora l-89 is a $78K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **igora l-89 market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **$72K–$86K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#1,120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Cosletic52% - Schwarzkopf Professional31% - Schwarzkopf9% - Sleekshop7%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -10.1% search growth over the last 90 days.
2K2KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/igora-l-89/trend)
## **Top igora l-89 search terms**
- **igora l-89**17K/yr+11.1%6.3% conv. - **igora l-88**9K/yr+10.6%5.7% conv. - **igora royal l-89**9K/yr-1.0%7.0% conv. - **l89 igora royal**7K/yr-13.0%8.3% conv. - **igora l-89 rojo violeta**9K/yr-44.6%5.7% conv. - **igora l89**7K/yr-39.7%7.6% conv. - **igora royal l-88**4K/yr+8.7%4.7% conv. - **l 89 igora royal**3K/yr-9.3%7.3% conv. - **tinte igora l-89**5K/yr-27.8%5.6% conv. - **igora royal l-88 rojo intenso**2K/yr+8.4%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/igora-l-89/search-terms)
## **Top igora l-89 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml**Cosletic**$15.14**4.8★205 rev](https://www.amazon.com/dp/B0FPXGLK2G) [2**Schwarzkopf Professional Igora Royal Fashion Lights Hair Color L-88 Red 2.1 Ounce**Schwarzkopf Professional**$13.59**4.8★540 rev](https://www.amazon.com/dp/B00E1BMORG) [3**Schwarzkopf Igora Royal Permanent Hair Color - 0-89 Red Violet Concentrate**Schwarzkopf Professional**$12.43**4.8★460 rev](https://www.amazon.com/dp/B00E4LG4VA) [4**Sleekshop Comb + IGORA ROYAL FASHION LIGHTS L-89 Red Violet Permanent Cream Highlight Hair Color Dye by Schwarzkapf (Newest 2024-2025 Version with SLEEKSHOP PINK Comb)**Sleekshop**$14.98**4.7★183 rev](https://www.amazon.com/dp/B0BQ9ZBFM8) [5**Igora Royal Fashion Lights 88 Rojo Intenso 60Ml**Schwarzkopf**$15.40**4.7★265 rev](https://www.amazon.com/dp/B076CR97T5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml**Cosletic**$15.14**205 rev10mo ago](https://www.amazon.com/dp/B0FPXGLK2G) [**Sleekshop Comb + Schwarzkapf IGORA ROYAL (L-89 Red Violet) FASHION LIGHTS 2025-2026 Version (w/Sleek Comb) Permanent Cream Highlight Hair Color Dye L89**Sleekshop**$16.39**113 rev6y ago](https://www.amazon.com/dp/B0CCXDKJSM) [**Sleekshop Comb + IGORA ROYAL FASHION LIGHTS L-89 Red Violet Permanent Cream Highlight Hair Color Dye by Schwarzkapf (Newest 2024-2025 Version with SLEEKSHOP PINK Comb)**Sleekshop**$14.98**183 rev8y ago](https://www.amazon.com/dp/B0BQ9ZBFM8) [**Igora Royal Fashion Lights 88 Rojo Intenso 60Ml**Schwarzkopf**$15.40**265 rev8y ago](https://www.amazon.com/dp/B076CR97T5) [**Schwarzkopf Igora Royal Fashion Lights L-89 Red Violet 60ml**Schwarzkopf**$15.24**283 rev8y ago](https://www.amazon.com/dp/B076CP4HYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Igora Royal Fashion Lights L-89 Red Violet 60ml**Schwarzkopf**$15.24**4.5★**▲ 338%**](https://www.amazon.com/dp/B076CP4HYS) [**Igora Royal Fashion Lights 88 Rojo Intenso 60Ml**Schwarzkopf**$15.40**4.7★**▲ 128%**](https://www.amazon.com/dp/B076CR97T5) [**IG-ORA ROYAL FASHION LIGHTS(L-89 Red Violet) Permanent Cream Highlight Hair Color Dye FASHION LIGHTS 2025-2026 Version 60 ml**Cosletic**$15.14**4.8★**▲ 29%**](https://www.amazon.com/dp/B0FPXGLK2G) [**Schwarzkopf Professional Igora Royal Fashion Lights Hair Color L-88 Red 2.1 Ounce**Schwarzkopf Professional**$13.59**4.8★**— 0%**](https://www.amazon.com/dp/B00E1BMORG) [**Schwarzkopf Professional IGORA Royal Hair Color Color 9-98 (Coloristss Color Creme) 2 oz**Schwarzkopf**$12.04**4.7★**▼ 15%**](https://www.amazon.com/dp/B00BW6HWTS)
**~~View all trending →~~**
## **What buyers say about igora l-89**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**54%
*“Super vibrant color”*
**Quality-Overall**18%
*“Excellent product”*
**Coverage**9%
*“Good coverage”*
**Suitability Colored Hair**5%
*“The color payoff is strong and vibrant, and it covers gray hair well”*
**Color Fading/Discoloration**4%
*“That doesn't need discoloration”*
**Ease Of Use**2%
*“It is easy to use”*
**Soft Feel**2%
*“felt soft after coloring”*
**Ease Of Application**1%
*“The application process is easy for professionals or experienced users”*
**Durability**1%
*“I notice that it is more durable”*
**Smell**1%
*“One of the things I liked the most is that the aroma is not as strong as other dyes”*
### **What buyers complain about **
**Suitability Colored Hair**25%
*“Didnt realize it didnt go well with already bleached hair”*
**Value For Money**13%
*“These hair dyes are expensive”*
**Smell**13%
*“The color is vibrant my only issue is I have to open all my doors because the smell is extreme”*
**Ease Of Use**13%
*“cannot use”*
**Color**8%
*“The color did not lift as expected and instead stained my skin and scalp, resulting in very poor results”*
**Side Effects**8%
*“It caused significant damage to my hair, leaving it feeling burned and compromised”*
**Damage/Burn Hair**8%
*“Damage hair”*
### **Top return reasons **
**Color**56%
**Suitability Colored Hair**19%
**Size-Overall**6%
**Product Condition**3%
**Advertised Vs Actual Product**3%
**Ease Of Use**3%
**Value For Money**2%
**Paint Quality**1%
**Damage/Burn Hair**1%
**Color Fading/Discoloration**1%
## **Common questions**
- **Is igora l-89 profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the igora l-89 niche?**
- 4 brands and 25 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in igora l-89?**
- Top complaints mined from reviews: Suitability Colored Hair, Value For Money, Smell. The return rate is 0.5%.
- **What does it cost to enter the igora l-89 niche?**
- Listings span $12.04–$16.39; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 1,728 reviews — the moat a new listing must climb.
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