---
title: "Igora Developer 20 Volume — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/igora-developer-20-volume"
last_updated: "2026-08-11T13:12:13.482Z"
locale: en
meta:
description: "Niche score 31/100 · $46K/yr market · 167K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $46K/yr market · 167K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Igora Developer 20 Volume — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **igora developer 20 volume**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 18Conversion 26Competition 27Returns 97Price range 33Avg price 60Brand share 4Review moat 17Quality gap 40
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.92–$18.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,823.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$46K**
$46K/yr · 167K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igora developer 20 volume is a $46K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 31/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **igora developer 20 volume market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$66K–$79K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**60**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Garnier48% - Schwarzkopf Professional34% - Schwarzkopf10% - Naturtint5% - L'Oreal Paris2% - Clairol2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/igora-developer-20-volume/trend)
## **Top igora developer 20 volume search terms**
- **rubio avellana**23K/yr-4.7%0.4% conv. - **garnier hair color blonde**18K/yr-20.8%2.6% conv. - **tinte rubio avellana**17K/yr+0.0%0.5% conv. - **garnier blonde hair color**9K/yr+123.7%2.9% conv. - **igora 8-46**12K/yr-10.3%4.2% conv. - **rubio avellana igora 8-46**15K/yr-37.5%1.3% conv. - **nutrisse hair color blonde**5K/yr-28.3%4.0% conv. - **garnier blonde hair dye**5K/yr+1.2%1.9% conv. - **igora 8-46 rubio avellana**6K/yr+30.8%3.4% conv. - **igora rubio avellana**6K/yr-31.2%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/igora-developer-20-volume/search-terms)
## **Top igora developer 20 volume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Professional Igora Royal Nude Tones Color Creme - 8-46 - Light Blonde Beige Chocolate**Schwarzkopf Professional**$13.82**4.7★533 rev](https://www.amazon.com/dp/B01CKCHVL6) [2**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 100 Extra-Light Natural Blonde (Chamomile) 2 Count**Garnier**$17.20**4.6★42,647 rev](https://www.amazon.com/dp/B07CDMRNX8) [3**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 90 Light Natural Blonde (Macadamia) 2 Count**Garnier**$18.51**4.6★42,647 rev](https://www.amazon.com/dp/B07CDMRFD1) [4**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 70 Dark Natural Blonde (Almond Crme) 1 Count**Garnier**$8.62**4.6★42,647 rev](https://www.amazon.com/dp/B001FZOBLI) [5**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free LB2 Ultra Light Natural Blonde (Pina Colada) 1 Count**Garnier**$8.68**4.6★563 rev](https://www.amazon.com/dp/B00BEWWA9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Results Vegan & Cruelty-Free LC2 Hi-Lift Dark Blonde (Coconut Flan) 2 Count**Garnier**$16.51**541 rev1y ago](https://www.amazon.com/dp/B0DPXZWSV5) [**Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1**Clairol**$7.92**31,929 rev7y ago](https://www.amazon.com/dp/B07KRJWLGL) [**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free PL2 Ultra Light Platinum (Mascarpone Crme) 1 Count**Garnier**$8.72**3,868 rev7y ago](https://www.amazon.com/dp/B07KJ4KWQK) [**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 90 Light Natural Blonde (Macadamia) 2 Count**Garnier**$18.51**42,647 rev8y ago](https://www.amazon.com/dp/B07CDMRFD1) [**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 111 Extra-Light Ash Blonde (White Chocolate) 2 Count**Garnier**$17.45**42,647 rev8y ago](https://www.amazon.com/dp/B07BVTZHF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Nutrisse Nourishing Hair Color Creme 90 Light Natural Blonde (Macadamia) (Packaging May Vary)**Garnier**$13.12**4.5★**▲ 114%**](https://www.amazon.com/dp/B002JL423Y) [**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 100 Extra-Light Natural Blonde (Chamomile) 2 Count**Garnier**$17.20**4.6★**▲ 75%**](https://www.amazon.com/dp/B07CDMRNX8) [**Garnier Nutrisse Ultra Crme Hair Color Permanent Hair Dye with 100% Gray Coverage Vegan & Cruelty-Free 111 Extra-Light Ash Blonde (White Chocolate) 2 Count**Garnier**$17.45**4.6★**▲ 70%**](https://www.amazon.com/dp/B07BVTZHF2) [**Clairol Natural Instincts Demi-Permanent Hair Dye 7A Dark Cool Blonde | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1**Clairol**$7.92**4.4★**▲ 66%**](https://www.amazon.com/dp/B07KRJWLGL) [**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Results Vegan & Cruelty-Free LC2 Hi-Lift Dark Blonde (Coconut Flan) 2 Count**Garnier**$16.51**4.3★**▲ 47%**](https://www.amazon.com/dp/B0DPXZWSV5)
**~~View all trending →~~**
## **What buyers say about igora developer 20 volume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Lovely shade”*
**Quality-Overall**9%
*“Good product and color came out beautifully”*
**Soft Feel**8%
*“its super soft”*
**Suitability Colored Hair**7%
*“I loved this hair dye because it leaves your hair looking beautiful”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Excellent value”*
**Color Fading/Discoloration**3%
*“And color last longer”*
**Advertised Vs Actual Product**2%
*“True to box picture”*
**Hair Styling**2%
*“Loved the color my hair turned out even tho it was different than box says im happy with end result”*
**Smell**2%
*“Just a fresh, light conditioning fragrance”*
### **What buyers complain about **
**Color**41%
*“was a darker”*
**Suitability Colored Hair**22%
*“it did not change my hair color at all”*
**Functionality-Overall**10%
*“Did not work”*
**Hair Related**4%
*“My hair is medium brown”*
**Coverage**2%
*“Didn't cover gray that well so won't be purchasing again”*
**Moist/Dry**2%
*“and cream so dried you cant get it out of tube”*
**Value For Money**2%
*“Just another way for a cooperation to save money”*
**Advertised Vs Actual Product**2%
*“Doesn't do what it says”*
**Damage/Burn Hair**2%
*“Go Ahead & Ruin your Hair”*
**Smell**1%
*“smell terrible”*
### **Top return reasons **
**Color**44%
**Suitability Colored Hair**29%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Leak-Proof**3%
**Value For Money**2%
**Product Condition**2%
**Suitability Short Hair**1%
**Defective Material/Parts**1%
**Hair Related**1%
## **Common questions**
- **Is igora developer 20 volume profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 14 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the igora developer 20 volume niche?**
- 6 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in igora developer 20 volume?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.6%.
- **When does demand for igora developer 20 volume peak?**
- Demand peaks in Aug; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the igora developer 20 volume niche?**
- Listings span $7.92–$18.51; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 18,824 reviews — the moat a new listing must climb.
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