---
title: "Igora 5-68 — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/igora-5-68"
last_updated: "2026-08-11T13:12:35.209Z"
locale: en
meta:
description: "Niche score 26/100 · $33K/yr market · 70K searches/yr · $13.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $33K/yr market · 70K searches/yr · $13.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Igora 5-68 — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **igora 5-68**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 24Conversion 44Competition 3Returns 92Price range 20Avg price 61Brand share 0Review moat 25Quality gap 20
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,277.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$11.43–$15.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$33K**
$33K/yr · 70K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, igora 5-68 is a $33K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **igora 5-68 market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **$40K–$53K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#336**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Schwarzkopf Professional71% - Igora17% - Schwarzkopf13%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -1.0% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/igora-5-68/trend)
## **Top igora 5-68 search terms**
- **igora 5-68**42K/yr+0.3%3.9% conv. - **igora royal 5-68**11K/yr-22.8%3.6% conv. - **5-68 igora royal chocolate rojizo**6K/yr+16.3%3.5% conv. - **igora 5-68 chocolate rojizo**5K/yr+18.0%2.4% conv. - **5.68 igora royal tono chocolate**2K/yr+20.9%3.1% conv. - **chocolate rojizo tinte igora 5-68**3K/yr-7.4%1.5% conv. - **igora royal 5-68 chocolate**704/yr-19.4%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/igora-5-68/search-terms)
## **Top igora 5-68 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$7K40%$13K60%$20K80%$26K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram**Schwarzkopf Professional**$13.42**4.7★677 rev](https://www.amazon.com/dp/B00C1Y8QPY) [2**Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown**Igora**$15.88**4.6★116 rev](https://www.amazon.com/dp/B00K3TWV5K) [3**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram**Schwarzkopf Professional**$11.43**4.8★679 rev](https://www.amazon.com/dp/B00E1BP86U) [4**Schwarzkopf Igora Color10 Hair Color - 5-0 Light Natural Brown 2.1oz**Schwarzkopf**$14.33**4.6★638 rev](https://www.amazon.com/dp/B0198Y0P9E) [5**Schwarzkopf Igora Royal Color Creme Tube 6-68**Schwarzkopf**$12.24**4.7★11,777 rev](https://www.amazon.com/dp/B0044WNKZ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown**Igora**$15.88**116 rev10y ago](https://www.amazon.com/dp/B00K3TWV5K) [**Schwarzkopf Igora Color10 Hair Color - 5-0 Light Natural Brown 2.1oz**Schwarzkopf**$14.33**638 rev10y ago](https://www.amazon.com/dp/B0198Y0P9E) [**Schwarzkopf Igora Royal Hair Color Creme 5-6 Light Brown Chocolate 60 ML**Schwarzkopf**$12.90**11,777 rev10y ago](https://www.amazon.com/dp/B00S4VGBG4) [**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram**Schwarzkopf Professional**$11.43**679 rev12y ago](https://www.amazon.com/dp/B00E1BP86U) [**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram**Schwarzkopf Professional**$13.42**677 rev14y ago](https://www.amazon.com/dp/B00C1Y8QPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Igora Royal Color Creme Tube 6-68**Schwarzkopf**$12.24**4.7★**▲ 92%**](https://www.amazon.com/dp/B0044WNKZ2) [**Schwarzkopf Igora Royal Hair Color Creme 5-6 Light Brown Chocolate 60 ML**Schwarzkopf**$12.90**4.7★**▲ 37%**](https://www.amazon.com/dp/B00S4VGBG4) [**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-68 Light Brown Chocolate Red 60 Gram**Schwarzkopf Professional**$13.42**4.7★**— 1%**](https://www.amazon.com/dp/B00C1Y8QPY) [**Schwarzkopf IGORA Professional Igora Royal 5-68 Ligoraht Auburn Brown**Igora**$15.88**4.6★**— 1%**](https://www.amazon.com/dp/B00K3TWV5K) [**Schwarzkopf Professional Igora Royal Permanent Hair Color 5-6 Light Brown Chocolate 60 Gram**Schwarzkopf Professional**$11.43**4.8★**▼ 12%**](https://www.amazon.com/dp/B00E1BP86U)
**~~View all trending →~~**
## **What buyers say about igora 5-68**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Color is perfect”*
**Quality-Overall**20%
*“Top quality”*
**Suitability Colored Hair**7%
*“Good coverage perfect for your hair color changes”*
**Ease Of Application**6%
*“Easy application”*
**Brightness/Shine/Glow**5%
*“IGORA ROYAL Shade 5-6: Spectacular shine”*
**Efficiency**5%
*“Excellent; I use it for my work”*
**Suitability Straight Hair**5%
*“Amazing product love the shine in my hair after”*
**Smell**3%
*“The smell was noticeable”*
**Suitability Combination Skin**2%
*“it matched my skin tone perfectly”*
**Soft Feel**2%
*“The formula was creamy”*
### **What buyers complain about **
**Color**25%
*“wasnt a big fan of the Gray”*
**Suitability Dry Skin**25%
*“I was using Garnier olia boxed hair color and it had made my hair dry and dead”*
**Suitability Colored Hair**25%
*“Unlike other box dyes my hair did not turn out dry”*
### **Top return reasons **
**Color**62%
**Advertised Vs Actual Product**15%
**Suitability Colored Hair**10%
**Functionality-Overall**3%
**Product Condition**3%
**Value For Money**2%
**Defective Material/Parts**1%
**Leak-Proof**1%
**Quality-Overall**1%
**Coverage**1%
## **Common questions**
- **Is igora 5-68 profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 6 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (26/100).
- **How competitive is the igora 5-68 niche?**
- 3 brands and 25 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in igora 5-68?**
- Top complaints mined from reviews: Color, Suitability Dry Skin, Suitability Colored Hair. The return rate is 1.1%.
- **When does demand for igora 5-68 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the igora 5-68 niche?**
- Listings span $11.43–$15.88; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 4,277 reviews — the moat a new listing must climb.
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