---
title: "Ichikami — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ichikami"
last_updated: "2026-08-10T22:13:56.779Z"
locale: en
meta:
description: "Niche score 45/100 · $124K/yr market · 101K searches/yr · $23.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $124K/yr market · 101K searches/yr · $23.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ichikami — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **ichikami**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 33Conversion 61Competition 12Returns 97Price range 91Avg price 95Brand share 0Review moat 86Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.77–$35.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****277.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$124K**
$124K/yr · 101K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ichikami is a $124K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ichikami market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$139K–$185K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#1,437**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- ICHIKAMI44% - SOFIA BY ODE35% - Generic15% - TokyoSuperSale7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ichikami/trend)
## **Top ichikami search terms**
- **ichikami shampoo and conditioner**39K/yr+9.6%6.5% conv. - **ichikami**23K/yr+5.2%3.7% conv. - **ichikami shampoo**21K/yr+8.6%5.6% conv. - **kracie ichikami shampoo**3K/yr+76.0%5.1% conv. - **ichikami conditioner**6K/yr-1.8%10.8% conv. - **kracie shampoo**6K/yr-33.7%1.6% conv. - **kracie ichikami**3K/yr-11.2%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ichikami/search-terms)
## **Top ichikami products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!**ICHIKAMI**$22.81**4.4★2,210 rev](https://www.amazon.com/dp/B01JGQLBXS) [2**Ichikami Moisturizing Shampoo & Conditioner Set 480ml+480ml + 1 hair tie**SOFIA BY ODE**$23.35**4.4★244 rev](https://www.amazon.com/dp/B0CM2PNCFZ) [3**Limited Edition Ichikami Sakura & Cherry Blossom Shampoo and Conditioner Set 2 Pieces Pink and White**SOFIA BY ODE**$25.66**4.6★41 rev](https://www.amazon.com/dp/B0D527X2GH) [4**Limited Edition Ichikami Smooth Shampoo and Conditioner Set 480ml + 480g**Generic**$26.98**4.7★26 rev](https://www.amazon.com/dp/B0DMTMBDF2) [5**Ichikami The Premium Silky Smooth Shampoo and Treatment Bottle Set Extra Damage Care Non Silicone Sulfate free**TokyoSuperSale**$35.67**4.4★39 rev](https://www.amazon.com/dp/B0DKC9NPS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ichikami Hair Treatment Serum Japanese Hair Essence 3.4 fl oz Pack of 2**Generic**$29.17**20 rev9mo ago](https://www.amazon.com/dp/B0FV4SQ2RD) [**Limited Edition Ichikami Sakura & Cherry Blossom Shampoo and Conditioner Set 2 Pieces Pink and White**SOFIA BY ODE**$25.66**41 rev1y ago](https://www.amazon.com/dp/B0D527X2GH) [**TokyoSuperSale Ichikami Moisturizing Care Shampoo Refill 330ml Cuticle Smoothing Formula Kracie**TokyoSuperSale**$14.96**24 rev1y ago](https://www.amazon.com/dp/B0DZ4TJKWT) [**Limited Edition Ichikami Smooth Shampoo and Conditioner Set 480ml + 480g**Generic**$26.98**26 rev1y ago](https://www.amazon.com/dp/B0DMTMBDF2) [**Ichikami The Premium Silky Smooth Shampoo and Treatment Bottle Set Extra Damage Care Non Silicone Sulfate free**TokyoSuperSale**$35.67**39 rev1y ago](https://www.amazon.com/dp/B0DKC9NPS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Limited Edition Ichikami Smooth Shampoo and Conditioner Set 480ml + 480g**Generic**$26.98**4.7★**▲ 107%**](https://www.amazon.com/dp/B0DMTMBDF2) [**First Hair Ichikami Color Care Shampoo & Conditioner Set for Color-Treated Hair Sulfate Free Repairs Dry & Damaged Hair (Regular)**SOFIA BY ODE**$23.88**4.0★**▲ 69%**](https://www.amazon.com/dp/B0D5P311PZ) [**Ichikami Hair Treatment Serum Japanese Hair Essence 3.4 fl oz Pack of 2**Generic**$29.17**4.7★**▲ 22%**](https://www.amazon.com/dp/B0FV4SQ2RD) [**Limited Edition Ichikami Sakura & Cherry Blossom Shampoo and Conditioner Set 2 Pieces Pink and White**SOFIA BY ODE**$25.66**4.6★**— 9%**](https://www.amazon.com/dp/B0D527X2GH) [**NEW ICHIKAMI SMOOTH AND SLEEK SHAMPOO (480mL) AND CONDITIONER (480g) SET!**ICHIKAMI**$22.81**4.4★**— 3%**](https://www.amazon.com/dp/B01JGQLBXS)
**~~View all trending →~~**
## **What buyers say about ichikami**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“It has a light smell”*
**Quality-Overall**14%
*“Great quality hair product brand”*
**Suitability Straight Hair**9%
*“perfect product especially for asian hair/thick hair”*
**Soft Feel**7%
*“my hair feels softer”*
**Suitability Curly Hair**3%
*“Amazing for curly hair”*
**Value For Money**3%
*“Great product, good value”*
**Hair Growth**3%
*“Best food for the hair deserves more”*
**Suitability Colored Hair**2%
*“My hair feels so clean”*
**Durability**2%
*“it lasts for so long”*
**Cleansing**2%
*“My hair feels so clean”*
### **What buyers complain about **
**Moist/Dry**12%
*“after one wash it made my hair feel very dry”*
**Leak-Proof**10%
*“product came leaking”*
**Hair Related**7%
*“after one wash it made my hair feel very dry”*
**Size-Overall**5%
*“The bottles are quite large”*
**Language Issues**5%
*“All direction and product information written in Japanese,so nothing to indicate use or contents”*
**Color**5%
*“it was a simple brown one”*
**Color Fading/Discoloration**5%
*“my root color faded so i am not a 100 percent sure with the products color fading protection”*
**Damage/Burn Hair**5%
*“It seemed to dry my hair out”*
**Suitability Curly Hair**5%
*“Dont waste your $$ My hair is wavy to curly with large curls”*
**Ease Of Use**4%
*“difficult to manage”*
### **Top return reasons **
**Smell**15%
**Advertised Vs Actual Product**12%
**Suitability Short Hair**10%
**Leak-Proof**10%
**Defective Material/Parts**7%
**Value For Money**6%
**Functionality-Overall**5%
**Ingredients-Overall**5%
**Oily/Greasy**3%
**Motor Power**3%
## **Common questions**
- **Is ichikami profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the ichikami niche?**
- 4 brands and 33 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ichikami?**
- Top complaints mined from reviews: Moist/Dry, Leak-Proof, Hair Related. The return rate is 0.7%.
- **When does demand for ichikami peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the ichikami niche?**
- Listings span $13.77–$35.67; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.
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