---
title: "Hydrating Mask — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hydrating-mask"
last_updated: "2026-08-11T12:26:22.204Z"
locale: en
meta:
description: "Niche score 37/100 · $75K/yr market · 140K searches/yr · $21.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $75K/yr market · 140K searches/yr · $21.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hydrating Mask — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **hydrating mask**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 19Conversion 32Competition 35Returns 97Price range 87Avg price 90Brand share 8Review moat 17Quality gap 28
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.93–$42.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$75K**
$75K/yr · 140K searches
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,149.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hydrating mask is a $75K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hydrating mask market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**1%**
- La Roche-Posay76% - Paula's Choice10% - Dermalogica6% - BIODANCE3% - No72% - DRMTLGY2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hydrating-mask/trend)
## **Top hydrating mask search terms**
- **la roche posay exfoliator**39K/yr-40.3%3.8% conv. - **la roche posay mask**21K/yr+8.1%2.3% conv. - **paulas choice mask**12K/yr+27.8%1.4% conv. - **la roche posay exfoliating facial scrub**13K/yr-13.9%2.3% conv. - **la roche posay exfoliant**10K/yr+19.7%2.3% conv. - **la roche posay face mask**12K/yr-25.5%3.4% conv. - **la roche posay scrub**8K/yr+27.2%1.6% conv. - **la roche exfoliator**8K/yr-6.2%2.1% conv. - **b5 mask**5K/yr+33.6%0.8% conv. - **la roche posay face scrub**5K/yr-5.3%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hydrating-mask/search-terms)
## **Top hydrating mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary**La Roche-Posay**$20.30**4.6★2,331 rev](https://www.amazon.com/dp/B06XH1WJNR) [2**La Roche-Posay Effaclar Clarifying Solution Acne Toner with Salicylic Acid and Glycolic Acid Pore Refining Oily Skin Toner Gentle Exfoliant to Unclog Pores and Remove Dead Skin Cells**La Roche-Posay**$17.84**4.7★8,333 rev](https://www.amazon.com/dp/B00LO2RO7K) [3**La Roche-Posay Effaclar Dual Acne Face Wash With 4% Benzoyl Peroxide & LHA Exfoliant Acne Treatment Help Clear & Prevent Blemishes Paraben Free & Oil Free Wash 6.76 Fl Oz**La Roche-Posay**$18.52**4.6★924 rev](https://www.amazon.com/dp/B0DFJQPHVC) [4**Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz**Dermalogica**$19.45**4.6★13,251 rev](https://www.amazon.com/dp/B001VMJSCW) [5**Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle**Paula's Choice**$32.13**4.5★115,281 rev](https://www.amazon.com/dp/B00949CTQQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Vitamin C Brightening Face Wash Gentle Foaming Facial Cleanser with Vitamin Cg and Vitamin B3 to Brighten and Even Skin Tone Vitamin C Face Wash that Cleanses Dirt & Makeup 200ml**La Roche-Posay**$24.80**623 rev1y ago](https://www.amazon.com/dp/B0DSQ371RH) [**La Roche-Posay Effaclar Multi-Target Blemish Patches Hydrocolloid Pimple Patches For Face Shields Targets & Absorbs Suitable Under Makeup 22 Patches 12 Small Size & 10 Medium Size**La Roche-Posay**$11.93**1,102 rev1y ago](https://www.amazon.com/dp/B0DLWYZ98W) [**La Roche-Posay Effaclar Dual Acne Face Wash With 4% Benzoyl Peroxide & LHA Exfoliant Acne Treatment Help Clear & Prevent Blemishes Paraben Free & Oil Free Wash 6.76 Fl Oz**La Roche-Posay**$18.52**924 rev1y ago](https://www.amazon.com/dp/B0DFJQPHVC) [**La Roche-Posay Cicaplast B5 Spray With Vitamin B5 Panthenol & Madecassoside Hydrating Face Mist For Skin Barrier Repair Soothing Touch-Free Face & Body Spray Sensitive Skin & Dermatologist Tested**La Roche-Posay**$23.72**825 rev1y ago](https://www.amazon.com/dp/B0DFHYBD5D) [**La Roche-Posay Mela B3 Gel Cleanser Formulated With Melasyl + Niacinamide + PHA Anti Aging Face Wash For Discoloration Dark Spots & Post Acne Marks Dark Spot Corrector Oil Free & Soap Free**La Roche-Posay**$25.65**4,608 rev2y ago](https://www.amazon.com/dp/B0CZ3YFMWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary**La Roche-Posay**$20.30**4.6★**▲ 88%**](https://www.amazon.com/dp/B06XH1WJNR) [**La Roche-Posay Effaclar Deep Cleansing Foaming Facial Cleanser Cream Cleanser & Daily Face Wash for Oily Skin & Acne Prone Skin to Minimize Look of Pores**La Roche-Posay**$23.62**4.6★**▲ 83%**](https://www.amazon.com/dp/B00150GP3U) [**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.12**4.5★**▲ 73%**](https://www.amazon.com/dp/B0B2RM68G2) [**BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea**BIODANCE**$16.52**4.6★**▲ 46%**](https://www.amazon.com/dp/B0CWGSP1WY) [**Paulas Choice Skin Perfecting 25% AHA + 2% BHA Face Exfoliant Peel Facial Exfoliant Peel Rinse Off Treatment All Skin Types Fragrance-Free 1 Oz**Paula's Choice**$42.87**4.4★**▲ 45%**](https://www.amazon.com/dp/B089973QWM)
**~~View all trending →~~**
## **What buyers say about hydrating mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“gentle for sensitive skin”*
**Moist/Dry**14%
*“dries quickly”*
**Soft Feel**12%
*“Goes on smooth”*
**Quality-Overall**12%
*“Nice product with great results”*
**Suitability Dry Skin**7%
*“This is a really good exfoliator”*
**Value For Money**5%
*“Great value”*
**Brightness/Shine/Glow**4%
*“it gives you a nice glow”*
**Cleansing**4%
*“Great cleanser”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Ease Of Use**2%
*“Goes on easy”*
### **What buyers complain about **
**Allergies**10%
*“Allergic reaction”*
**Value For Money**9%
*“Price high”*
**Durability**6%
*“breaks apart”*
**Size-Overall**6%
*“Extremely small”*
**Moist/Dry**5%
*“NOT hydrating”*
**Skin Health**4%
*“Burned my face”*
**Functionality-Overall**4%
*“Did not work”*
**Quality-Overall**4%
*“Not quality”*
**Ease Of Use**4%
*“Difficult to put on”*
**Suitability Dry Skin**3%
*“my skin has become so dry”*
### **Top return reasons **
**Size-Overall**14%
**Functionality-Overall**14%
**Value For Money**14%
**Advertised Vs Actual Product**12%
**Moist/Dry**5%
**Defective Material/Parts**4%
**Skin Health**4%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Suitability Combination Skin**3%
## **Common questions**
- **Is hydrating mask profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 21 tracked products. 90-day search growth is -12.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hydrating mask niche?**
- 7 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in hydrating mask?**
- Top complaints mined from reviews: Allergies, Value For Money, Durability. The return rate is 0.6%.
- **When does demand for hydrating mask peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hydrating mask niche?**
- Listings span $11.93–$42.87; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 18,149 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)