---
title: "Hyaluronic Acid Mask — $368K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hyaluronic-acid-mask"
last_updated: "2026-08-11T13:22:20.106Z"
locale: en
meta:
description: "Niche score 48/100 · $368K/yr market · 381K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $368K/yr market · 381K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hyaluronic Acid Mask — $368K/yr Amazon US Niche (2026) - Flapen"
---
# **hyaluronic acid mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 25Conversion 62Competition 58Returns 97Price range 59Avg price 82Brand share 0Review moat 35Quality gap 25
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$2.95–$32.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$368K**
$368K/yr · 381K searches
**Review moat**
**Okay****3,018.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hyaluronic acid mask is a $368K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hyaluronic acid mask market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$354K–$442K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**0%**
- MEDIHEAL76% - Neutrogena16% - BIODANCE6% - SimplyVital3%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +0.1% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hyaluronic-acid-mask/trend)
## **Top hyaluronic acid mask search terms**
- **mediheal face mask**150K/yr-0.2%5.6% conv. - **mediheal mask**43K/yr+32.8%5.5% conv. - **neutrogena face mask**44K/yr-2.1%2.4% conv. - **mediheal sheet mask**25K/yr+1.1%4.2% conv. - **neutrogena mask**19K/yr-9.1%2.8% conv. - **neutrogena hydro boost mask**19K/yr-21.1%2.1% conv. - **hyaluronic acid mask**17K/yr-3.8%1.1% conv. - **neutrogena hydro boost face mask**15K/yr-23.3%2.6% conv. - **face sheet masks skincare neutrogena**5K/yr-0.3%2.1% conv. - **face mask mediheal**5K/yr+42.2%7.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hyaluronic-acid-mask/search-terms)
## **Top hyaluronic acid mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$74K30%$110K40%$147K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![MEDIHEAL Essential Face Mask [Madecassoside] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51BjuScUmUL.jpg)**MEDIHEAL Essential Face Mask \[Madecassoside\] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.57**4.6★544 rev](https://www.amazon.com/dp/B0DJ1D917P) [2![Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51w6ZvOxYpL.jpg)**Mediheal Essential Face Mask \[Hyaluronic Acid\] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.26**4.8★89 rev](https://www.amazon.com/dp/B0DYDQS6RC) [3![MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/41XRyWl1mCL.jpg)**MEDIHEAL Essential Face Mask \[Collagen\] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask**MEDIHEAL**$15.18**4.8★258 rev](https://www.amazon.com/dp/B0DY11V1TV) [4**Neutrogena Hydro Boost Hydrating Face Mask 100% Hydrogel Sheet Moisturizing Instantly Quench Dry Skin Gentle Noncomedogenic Skin Care Mask 12 pack of 1 oz**Neutrogena**$32.06**4.3★3,742 rev](https://www.amazon.com/dp/B076H45H68) [5**Mediheal Sheet Mask Essential HERO 20 Pack (Collagen Tea Tree Vita Hyaluronate)| Korean Skincare Facial Sheet Mask Combo Moisturizing Soothing and for Blemishes**MEDIHEAL**$31.17**4.7★3,637 rev](https://www.amazon.com/dp/B0FXJCHGNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEUTROGENA HYDRO BOOST FACE MASK**Neutrogena**$8.95**133 rev6mo ago](https://www.amazon.com/dp/B07MW3KC62) [**Mediheal Best Korean Hyaluronate Watermide Essential Face Mask - Hydrating and Moisturizing Sheet Masks With Hyalu Active 3x For All Skin Types (10 Count)**MEDIHEAL**$19.00**209 rev11mo ago](https://www.amazon.com/dp/B0FMFZRJTD) [![Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51w6ZvOxYpL.jpg)**Mediheal Essential Face Mask \[Hyaluronic Acid\] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.26**89 rev1y ago](https://www.amazon.com/dp/B0DYDQS6RC) [![MEDIHEAL Essential Face Mask [PDRN] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/51z0IyryvpL.jpg)**MEDIHEAL Essential Face Mask \[PDRN\] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask**MEDIHEAL**$14.29**175 rev1y ago](https://www.amazon.com/dp/B0DWX8N3ML) [![MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/41XRyWl1mCL.jpg)**MEDIHEAL Essential Face Mask \[Collagen\] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask**MEDIHEAL**$15.18**258 rev1y ago](https://www.amazon.com/dp/B0DY11V1TV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEUTROGENA HYDRO BOOST FACE MASK**Neutrogena**$8.95**4.5★**▲ 259%**](https://www.amazon.com/dp/B07MW3KC62) [**Mediheal Sheet Mask Essential HERO 20 Pack (Collagen Tea Tree Vita Hyaluronate)| Korean Skincare Facial Sheet Mask Combo Moisturizing Soothing and for Blemishes**MEDIHEAL**$31.17**4.7★**▲ 149%**](https://www.amazon.com/dp/B0FXJCHGNV) [![MEDIHEAL Essential Face Mask [Teatree] Calming Moisutre 10 pcs. with 99% Purity Teatree for Intensive Soothing Deep Hydration - suitable for acne-prone skin - Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51E1Wl9M5JL.jpg)**MEDIHEAL Essential Face Mask \[Teatree\] Calming Moisutre 10 pcs. with 99% Purity Teatree for Intensive Soothing Deep Hydration - suitable for acne-prone skin - Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.57**4.3★**▲ 138%**](https://www.amazon.com/dp/B0DY11WJ3R) [**SimplyVital Collagen Facial Mask with Retinol & Hyaluronic Acid - Hydrating Face Masks Skincare - T Line & V Line Sheet Mask for Women Skin Care - Cloth Face Masks - 7 Pack**SimplyVital**$16.37**4.5★**▲ 126%**](https://www.amazon.com/dp/B0DMF6PWJW) [![MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/41XRyWl1mCL.jpg)**MEDIHEAL Essential Face Mask \[Collagen\] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask**MEDIHEAL**$15.18**4.8★**▲ 122%**](https://www.amazon.com/dp/B0DY11V1TV)
**~~View all trending →~~**
## **What buyers say about hyaluronic acid mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Nice hydration”*
**Suitability Combination Skin**12%
*“Perfect for Sensitive Skin”*
**Soft Feel**11%
*“Feels really good”*
**Quality-Overall**8%
*“Great quality mask”*
**Suitability Dry Skin**7%
*“Good for dry skin”*
**Brightness/Shine/Glow**7%
*“Glowing Skin”*
**Value For Money**5%
*“Great value”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Use**3%
*“Ease of use”*
**Efficiency**2%
*“It does the job”*
### **What buyers complain about **
**Allergies**11%
*“Very irritating”*
**Durability**9%
*“breaks apart”*
**Value For Money**7%
*“Expensive”*
**Ease Of Use**6%
*“making it hard to use”*
**Moist/Dry**5%
*“It is not moisturizing”*
**Quality-Overall**4%
*“Not quality”*
**Adhesion/Stickiness**4%
*“wouldnt stick”*
**Grip**3%
*“it slips off”*
**Skin Health**3%
*“Developed rash burnt my skin”*
**Functionality-Overall**3%
*“Did not work”*
### **Top return reasons **
**Value For Money**19%
**Advertised Vs Actual Product**13%
**Functionality-Overall**13%
**Moist/Dry**5%
**Size-Overall**5%
**Defective Material/Parts**5%
**Adhesion/Stickiness**4%
**Durability**4%
**Skin Health**4%
**Suitability Humid Weather**2%
## **Common questions**
- **Is hyaluronic acid mask profitable to sell on Amazon United States?**
- The niche generates $368K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hyaluronic acid mask niche?**
- 4 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hyaluronic acid mask?**
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
- **When does demand for hyaluronic acid mask peak?**
- Demand peaks in Feb–Mar–May–Jun; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the hyaluronic acid mask niche?**
- Listings span $2.95–$32.06; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 3,018 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)