---
title: "Hyaluronic Acid Face Mask — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hyaluronic-acid-face-mask"
last_updated: "2026-08-11T18:46:16.966Z"
locale: en
meta:
description: "Niche score 52/100 · $128K/yr market · 213K searches/yr · $13.45 avg price. Soft demand (-16.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $128K/yr market · 213K searches/yr · $13.45 avg price. Soft demand (-16.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hyaluronic Acid Face Mask — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **hyaluronic acid face mask**
**Worth a look**
Shows low returns (0.9%), but soft demand (-16.5% this quarter) keeps it on the watch list.
Market size 29Growth 17Conversion 54Competition 81Returns 96Price range 53Avg price 62Brand share 81Review moat 24Quality gap 32
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$13.45**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.09–$28.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$128K**
$128K/yr · 213K searches
**Review moat**
**Bad****5,705.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hyaluronic acid face mask is a $128K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hyaluronic acid face mask market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$168K–$202K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#392**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**54%**
Top 20: 92%
**Top-5 click share**
**34%**
Top 20: 68%
**Open market**
**41%**
- Burt's Bees22% - ZealSea12% - medicube8% - Freeman7% - BIODANCE6% - SHVYOG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -16.5% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hyaluronic-acid-face-mask/trend)
## **Top hyaluronic acid face mask search terms**
- **burts bees face mask**30K/yr-9.3%5.3% conv. - **face mask cream**21K/yr+3.3%2.1% conv. - **face masks for teens**38K/yr-51.3%5.4% conv. - **hyaluronic acid face mask**20K/yr-15.4%3.3% conv. - **teen face masks**19K/yr-28.5%5.1% conv. - **cream face mask**10K/yr-11.4%1.5% conv. - **whitening face mask**8K/yr+14.7%1.8% conv. - **face skin treatment mask**5K/yr+46.0%0.1% conv. - **liquid face mask**6K/yr-1.5%1.6% conv. - **bulk sheet masks**7K/yr-19.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hyaluronic-acid-face-mask/search-terms)
## **Top hyaluronic acid face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each**Burt's Bees**$8.36**4.7★18,995 rev](https://www.amazon.com/dp/B0F8WW63MK) [2**ZealSea Face Mask Skincare Facial Sheet Mask Spa Gifts for Kids Girls Women**ZealSea**$9.39**4.7★7,578 rev](https://www.amazon.com/dp/B0967HYR5M) [3**12 Pack Face Masks for Women Hydrating & Moisturizing Facial Mask for Skincare Bulk Sheet Mask Spa Party Supplies for Teen Girls Birthday Gifts for Women Sleepover Party Skin Care Gifts to Her**VESPRO**$8.02**4.7★135 rev](https://www.amazon.com/dp/B0FSS8F9SQ) [4**ZealSea EWG Face Mask Skincare Set Spa Sleepover Party Gifts for Teen Girl**ZealSea**$14.44**4.7★337 rev](https://www.amazon.com/dp/B0FJSD2DMS) [5**SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g**SHVYOG**$10.79**4.4★11,745 rev](https://www.amazon.com/dp/B08YRD11VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gifts for Women Face Mask Skin Care Set 36 Pcs Teens Girl Gifts Moisturize Hydrate Face Mask Set Spa Gift Set Self Care Valentines Mothers Day Birthday ( Face Masks Lip & Eye Patches Face Essense)**ZKONLY**$14.75**65 rev7mo ago](https://www.amazon.com/dp/B0FQTKLQBL) [**12 Pack Face Masks for Women Hydrating & Moisturizing Facial Mask for Skincare Bulk Sheet Mask Spa Party Supplies for Teen Girls Birthday Gifts for Women Sleepover Party Skin Care Gifts to Her**VESPRO**$8.02**135 rev7mo ago](https://www.amazon.com/dp/B0FSS8F9SQ) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**1,714 rev8mo ago](https://www.amazon.com/dp/B0FB36X74P) [**ZealSea EWG Face Mask Skincare Set Spa Sleepover Party Gifts for Teen Girl**ZealSea**$14.44**337 rev11mo ago](https://www.amazon.com/dp/B0FJSD2DMS) [**BeYoutiful 10 Face Mask Gift Set for Kids and Teens Hydrating Sheet Masks**BeYoutiful**$14.73**429 rev1y ago](https://www.amazon.com/dp/B0FFM15JSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gifts for Women Face Mask Skin Care Set 36 Pcs Teens Girl Gifts Moisturize Hydrate Face Mask Set Spa Gift Set Self Care Valentines Mothers Day Birthday ( Face Masks Lip & Eye Patches Face Essense)**ZKONLY**$14.75**4.8★**▲ 172%**](https://www.amazon.com/dp/B0FQTKLQBL) [**medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz**medicube**$17.00**4.5★**▲ 170%**](https://www.amazon.com/dp/B0FB36X74P) [**12 Pack Face Masks for Women Hydrating & Moisturizing Facial Mask for Skincare Bulk Sheet Mask Spa Party Supplies for Teen Girls Birthday Gifts for Women Sleepover Party Skin Care Gifts to Her**VESPRO**$8.02**4.7★**▲ 135%**](https://www.amazon.com/dp/B0FSS8F9SQ) [**Skin 2.0 Hyaluronic Acid & Collagen Sheet Mask - Hydrating Anti-Aging Firming - Dermatologist Tested Korean Skincare - Clean Beauty Natural Ingredients Cruelty-Free All Skin Types - Pack of 5**Skin 2.0**$9.84**4.6★**▲ 97%**](https://www.amazon.com/dp/B0B57P7676) [**medicube Jelly Gel Mask with Brightening Kojic Acid Turmeric | Overnight Face Mask for Glass Glow Skin | Elasticity Hydrating Firming and Radiance Boosting | Korean Skincare 28g x 4ea**medicube**$16.14**4.6★**▲ 96%**](https://www.amazon.com/dp/B0DPJRS9DS)
**~~View all trending →~~**
## **What buyers say about hyaluronic acid face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Dries fast”*
**Soft Feel**12%
*“Makes my skin soft”*
**Suitability Combination Skin**12%
*“It works well for my sensitive skin”*
**Quality-Overall**10%
*“Great quality the prices is affordable —I recommend this product”*
**Brightness/Shine/Glow**7%
*“Great shine”*
**Suitability Dry Skin**6%
*“It definitely works extremely well for dry skin”*
**Value For Money**5%
*“Great deal”*
**Ease Of Use**3%
*“Ease of use”*
**Smell**2%
*“Fragrance free”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Allergies**11%
*“Very irritating”*
**Durability**6%
*“breaks apart”*
**Moist/Dry**5%
*“doesn't dry as well”*
**Value For Money**5%
*“not worth the cost”*
**Ease Of Use**5%
*“Difficult to use”*
**Size-Overall**4%
*“So small”*
**Skin Health**4%
*“Burns the face”*
**Quality-Overall**4%
*“This feels very low quality”*
**Adhesion/Stickiness**3%
*“wouldnt stick”*
**Functionality-Overall**3%
*“No results”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**13%
**Value For Money**11%
**Moist/Dry**6%
**Size-Overall**5%
**Adhesion/Stickiness**4%
**Skin Health**4%
**Defective Material/Parts**3%
**Smell**3%
**Leak-Proof**3%
## **Common questions**
- **Is hyaluronic acid face mask profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 50 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hyaluronic acid face mask niche?**
- 29 brands and 93 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in hyaluronic acid face mask?**
- Top complaints mined from reviews: Allergies, Durability, Moist/Dry. The return rate is 0.9%.
- **When does demand for hyaluronic acid face mask peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the hyaluronic acid face mask niche?**
- Listings span $3.09–$28.29; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 5,705 reviews — the moat a new listing must climb.
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