---
title: "Products — hush makeup foundation - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hush-makeup-foundation/products"
last_updated: "2026-08-11T13:25:45.356Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.0M/yr market · 949K searches/yr · $25.80 avg price. Soft demand (-62.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.0M/yr market · 949K searches/yr · $25.80 avg price. Soft demand (-62.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — hush makeup foundation - Flapen"
---

# **hush makeup foundation**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but soft demand (-62.4% this quarter) keeps it on the watch list.

Market size 78Growth 0Conversion 52Competition 17Returns 71Price range 89Avg price 95Brand share 23Review moat 93Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$25.80**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****147.6**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$12.63–$42.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 949K searches

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-62.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Products