---
title: "Search terms — humby shampoo bar for gray hair - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/humby-shampoo-bar-for-gray-hair/search-terms"
last_updated: "2026-08-11T18:20:49.025Z"
locale: en
meta:
  description: "Niche score 54/100 · $537K/yr market · 1.0M searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $537K/yr market · 1.0M searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — humby shampoo bar for gray hair - Flapen"
---

# **humby shampoo bar for gray hair**

**Worth a look**

Shows beatable incumbent ratings (3.7★), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.

Market size 61Growth 30Conversion 34Competition 21Returns 96Price range 85Avg price 85Brand share 37Review moat 44Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.69–$30.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$537K**

$537K/yr · 1.0M searches

**Review moat**

**Okay****2,057.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms