---
title: "Humby Shampoo Bar for Gray Hair — $537K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/humby-shampoo-bar-for-gray-hair"
last_updated: "2026-08-11T13:35:29.359Z"
locale: en
meta:
description: "Niche score 54/100 · $537K/yr market · 1.0M searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $537K/yr market · 1.0M searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Humby Shampoo Bar for Gray Hair — $537K/yr Amazon US Niche (2026) - Flapen"
---
# **humby shampoo bar for gray hair**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Market size 61Growth 30Conversion 34Competition 21Returns 96Price range 85Avg price 85Brand share 37Review moat 44Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.69–$30.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$537K**
$537K/yr · 1.0M searches
**Review moat**
**Okay****2,057.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, humby shampoo bar for gray hair is a $537K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **humby shampoo bar for gray hair market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$284K–$378K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#882**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**11%**
- Htcpuo41% - Generic21% - Humby8% - HUMMBY Aura7% - SQUISHYSOFTIES6% - The Earthling Co.6% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/humby-shampoo-bar-for-gray-hair/trend)
## **Top humby shampoo bar for gray hair search terms**
- **humby blueberry fields shampoo & conditioner**151K/yr+67.4%2.1% conv. - **humby organics**116K/yr+30.4%1.1% conv. - **humby organics shampoo bar for older women**214K/yr-54.6%2.2% conv. - **humby organics shampoo bar**118K/yr-35.2%1.4% conv. - **humby**43K/yr+48.4%0.9% conv. - **humbly organics blueberry fields shampoo & conditioner bundle**31K/yr+67.7%1.8% conv. - **blueberry fields shampoo & conditioner bundle**41K/yr+8.2%3.6% conv. - **humbly organics shampoo and conditioner bars**58K/yr-33.5%1.5% conv. - **blueberry fields shampoo bar**22K/yr+51.4%3.4% conv. - **humby organics blueberry fields shampoo**14K/yr+52.1%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/humby-shampoo-bar-for-gray-hair/search-terms)
## **Top humby shampoo bar for gray hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$81K30%$161K45%$242K60%$322K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2PCS Blueberry Fields Shampoo & Conditioner Bundle Bars for Hair Thinning Frizz**Htcpuo**$15.80**3.5★216 rev](https://www.amazon.com/dp/B0GG8H6KYZ) [2**Blueberry Fields Shampoo & Conditioner Bundle Bars Natural Blueberry Extract for Hair Thinning Frizz Unisex (1 SET)**Generic**$16.61**3.9★54 rev](https://www.amazon.com/dp/B0GG9CCY9P) [3**Biotin Shampoo and Conditioner Set for Thinning Hair Volumizing Hair Growth Shampoo for Women & Men Sulfate Free Rosemary & Blueberry Hair Care for Dry Damaged Hair**Humby**$29.57**3.8★11 rev](https://www.amazon.com/dp/B0H3KKV9Z3) [4**Blue berry Fields Shampoo & Conditioner Bundle Bars for Hair Thinning Frizz (1Set)**HUMMBY Aura**$21.21**2.5★19 rev](https://www.amazon.com/dp/B0H338PLTR) [5**Blueberry Fields Shampoo & Conditioner Bundle Antioxidant-Rich Hair Care Bundle for Thinning & Dry Hair Volumizing Deeply Nourishing & Color-Safe - Eco-Friendly Travel-Friendly & Zero Waste (1 Set)**Generic**$17.90**3.8★29 rev](https://www.amazon.com/dp/B0GDXKHBCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biotin Shampoo and Conditioner Set for Thinning Hair Volumizing Hair Growth Shampoo for Women & Men Sulfate Free Rosemary & Blueberry Hair Care for Dry Damaged Hair**Humby**$29.57**11 rev1mo ago](https://www.amazon.com/dp/B0H3KKV9Z3) [**Blue berry Fields Shampoo Bars for Hair Thinning Frizz (1Set)**SQUISHYSOFTIES**$15.43**28 rev2mo ago](https://www.amazon.com/dp/B0GZNHBK54) [**Blue berry Fields Shampoo & Conditioner Bundle Bars for Hair Thinning Frizz (1Set)**SQUISHYSOFTIES**$16.63**12 rev3mo ago](https://www.amazon.com/dp/B0GSFSZPYD) [**Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz**Kitsch**$12.69**14,725 rev4mo ago](https://www.amazon.com/dp/B0GNP1CMWZ) [**2PCS Blueberry Fields Shampoo and Conditioner Bar Set Natural Blueberry Fields Soap Bars For Thinning or Dry Frizzy Hair Promote Hair Growth and Reduce Hair Fall All Hair Types Men & Women**ADUTRY**$15.07**14 rev6mo ago](https://www.amazon.com/dp/B0GGXSZ949)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue berry Fields Shampoo & Conditioner Bundle Bars for Hair Thinning Frizz (1Set)**HUMMBY Aura**$21.21**2.5★**▲ 89%**](https://www.amazon.com/dp/B0H338PLTR) [**Biotin Shampoo and Conditioner Set for Thinning Hair Volumizing Hair Growth Shampoo for Women & Men Sulfate Free Rosemary & Blueberry Hair Care for Dry Damaged Hair**Humby**$29.57**3.8★**▲ 89%**](https://www.amazon.com/dp/B0H3KKV9Z3) [**Blue berry Fields Shampoo Bars for Hair Thinning Frizz (1Set)**SQUISHYSOFTIES**$15.43**3.9★**▲ 89%**](https://www.amazon.com/dp/B0GZNHBK54) [**Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz**Kitsch**$12.69**4.5★**▲ 88%**](https://www.amazon.com/dp/B0GNP1CMWZ) [**Blue berry Fields Shampoo & Conditioner Bundle Bars for Hair Thinning Frizz (1Set)**SQUISHYSOFTIES**$16.63**3.1★**▲ 54%**](https://www.amazon.com/dp/B0GSFSZPYD)
**~~View all trending →~~**
## **What buyers say about humby shampoo bar for gray hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Clean fragrance”*
**Lather**14%
*“the lather gets thick”*
**Soft Feel**11%
*“My hair feels soft”*
**Quality-Overall**7%
*“Excellent line of products”*
**Hair Growth**7%
*“This shampoo has rescued my hair”*
**Cleansing**6%
*“it really cleans your hair”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Straight Hair**3%
*“Surprisingly Great for Fine Hair”*
**Value For Money**2%
*“Definitely worth the price”*
**Durability**2%
*“Lasts and lasts and has made a difference to volume and shine”*
### **What buyers complain about **
**Hair Related**10%
*“also I feel like more of my hair fell out”*
**Moist/Dry**10%
*“a little dry”*
**Smell**9%
*“Smells awful”*
**Lather**4%
*“Was skeptical about the lather”*
**Allergies**4%
*“By The next day it appeared I got a rash and felt itchy”*
**Damage/Burn Hair**4%
*“Itchy scalp, hair dry, still losing hair”*
**Advertised Vs Actual Product**3%
*“Not as it seems”*
**Value For Money**3%
*“Cost seems a little high”*
**Oily/Greasy**3%
*“Considering my hair is oily”*
**Suitability Short Hair**3%
*“pulls on my hair”*
### **Top return reasons **
**Smell**35%
**Advertised Vs Actual Product**22%
**Moist/Dry**5%
**Size-Overall**5%
**Damage/Burn Hair**4%
**Suitability Short Hair**4%
**Functionality-Overall**3%
**Lather**2%
**Hair Related**2%
**Oily/Greasy**2%
## **Common questions**
- **Is humby shampoo bar for gray hair profitable to sell on Amazon United States?**
- The niche generates $537K/yr across 13 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the humby shampoo bar for gray hair niche?**
- 9 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in humby shampoo bar for gray hair?**
- Top complaints mined from reviews: Hair Related, Moist/Dry, Smell. The return rate is 0.7%.
- **When does demand for humby shampoo bar for gray hair peak?**
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the humby shampoo bar for gray hair niche?**
- Listings span $12.69–$30.54; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 2,057 reviews — the moat a new listing must climb.
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