[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-huda-beauty-mascara":3,"research-sidebar-rollups":596},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":81,"demand":86,"seasonality":384,"brandShare":397,"products":405,"feedback":456,"searchTerms":547,"related":562,"lastUpdated":34},"812103d9-225a-4cae-b31f-9dc617ef9f08","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":28,"newProducts360":28,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":28,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":28},15875,38613,0.5692,0.6624,0.0143,1,4.44,154,28.75,19.28,34.65,5,2000,0,0.0186,"huda beauty mascara","huda-beauty-mascara","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhuda-beauty-mascara","Eyes","2026-07-14T21:42:05.386905+00:00",2,4,76,[],880,1500,100,250,43125,57500,78,137,{"score":48,"verdict":49,"components":50},41,"skip",[51,55,58,62,64,66,69,74,76,79],{"key":52,"score":36,"weight":53,"raw":54},"marketSize",0.15,15874.77,{"key":56,"score":57,"weight":53,"raw":18},"growth",77,{"key":59,"score":60,"weight":61,"raw":19},"conversion",18,0.1,{"key":63,"score":28,"weight":53,"raw":20},"competition",{"key":65,"score":28,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",52,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",92,0.05,154.4,{"key":75,"score":45,"weight":61,"raw":29},"returns",{"key":77,"score":78,"weight":72,"raw":23},"avgPrice",95,{"key":80,"score":78,"weight":72,"raw":20},"priceRange",{"avgRating":82,"medianPrice":83,"medianReturnRate":84,"nichesTracked":85},4.42,24.38,0.0215,115062,{"points":87,"droppedPartialWeek":383},[88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,281,284,287,290,292,295,298,301,304,306,308,310,313,316,319,322,325,327,330,333,336,339,342,345,348,351,354,357,360,363,365,368,371,374,377,380],{"week":89,"volume":90},"2024-07-21",822,{"week":92,"volume":93},"2024-07-28",530,{"week":95,"volume":96},"2024-08-04",509,{"week":98,"volume":99},"2024-08-11",567,{"week":101,"volume":102},"2024-08-18",620,{"week":104,"volume":105},"2024-09-15",719,{"week":107,"volume":108},"2024-09-22",597,{"week":110,"volume":111},"2024-09-29",627,{"week":113,"volume":114},"2024-10-06",804,{"week":116,"volume":117},"2024-10-13",919,{"week":119,"volume":120},"2024-10-20",726,{"week":122,"volume":123},"2024-10-27",774,{"week":125,"volume":126},"2024-11-03",605,{"week":128,"volume":129},"2024-11-10",754,{"week":131,"volume":132},"2024-11-17",873,{"week":134,"volume":135},"2024-11-24",1110,{"week":137,"volume":138},"2024-12-01",1648,{"week":140,"volume":141},"2024-12-08",1079,{"week":143,"volume":144},"2024-12-15",979,{"week":146,"volume":147},"2024-12-22",927,{"week":149,"volume":150},"2024-12-29",1066,{"week":152,"volume":153},"2025-01-05",929,{"week":155,"volume":156},"2025-01-12",730,{"week":158,"volume":156},"2025-01-19",{"week":160,"volume":161},"2025-01-26",682,{"week":163,"volume":164},"2025-02-02",670,{"week":166,"volume":167},"2025-02-09",578,{"week":169,"volume":170},"2025-02-16",572,{"week":172,"volume":173},"2025-02-23",640,{"week":175,"volume":176},"2025-03-02",534,{"week":178,"volume":179},"2025-03-09",540,{"week":181,"volume":182},"2025-03-16",522,{"week":184,"volume":185},"2025-03-23",1895,{"week":187,"volume":188},"2025-03-30",1147,{"week":190,"volume":191},"2025-04-06",780,{"week":193,"volume":194},"2025-04-13",1162,{"week":196,"volume":197},"2025-04-20",864,{"week":199,"volume":200},"2025-04-27",727,{"week":202,"volume":203},"2025-05-04",779,{"week":205,"volume":206},"2025-05-11",666,{"week":208,"volume":209},"2025-05-18",606,{"week":211,"volume":212},"2025-05-25",599,{"week":214,"volume":215},"2025-06-01",662,{"week":217,"volume":218},"2025-06-08",636,{"week":220,"volume":221},"2025-06-15",562,{"week":223,"volume":224},"2025-06-22",566,{"week":226,"volume":227},"2025-06-29",1071,{"week":229,"volume":230},"2025-07-06",1010,{"week":232,"volume":233},"2025-07-13",1428,{"week":235,"volume":236},"2025-07-20",707,{"week":238,"volume":239},"2025-07-27",814,{"week":241,"volume":242},"2025-08-03",647,{"week":244,"volume":245},"2025-08-10",770,{"week":247,"volume":248},"2025-08-17",826,{"week":250,"volume":251},"2025-08-24",744,{"week":253,"volume":254},"2025-08-31",705,{"week":256,"volume":257},"2025-09-07",598,{"week":259,"volume":260},"2025-09-14",582,{"week":262,"volume":263},"2025-09-21",626,{"week":265,"volume":266},"2025-09-28",641,{"week":268,"volume":269},"2025-10-05",681,{"week":271,"volume":272},"2025-10-12",760,{"week":274,"volume":275},"2025-10-19",639,{"week":277,"volume":278},"2025-10-26",557,{"week":280,"volume":260},"2025-11-02",{"week":282,"volume":283},"2025-11-09",547,{"week":285,"volume":286},"2025-11-16",642,{"week":288,"volume":289},"2025-11-23",783,{"week":291,"volume":150},"2025-11-30",{"week":293,"volume":294},"2025-12-07",740,{"week":296,"volume":297},"2025-12-14",561,{"week":299,"volume":300},"2025-12-21",613,{"week":302,"volume":303},"2025-12-28",746,{"week":305,"volume":266},"2026-01-04",{"week":307,"volume":275},"2026-01-11",{"week":309,"volume":254},"2026-01-18",{"week":311,"volume":312},"2026-01-25",675,{"week":314,"volume":315},"2026-02-01",723,{"week":317,"volume":318},"2026-02-08",657,{"week":320,"volume":321},"2026-02-15",648,{"week":323,"volume":324},"2026-02-22",570,{"week":326,"volume":93},"2026-03-01",{"week":328,"volume":329},"2026-03-08",564,{"week":331,"volume":332},"2026-03-15",687,{"week":334,"volume":335},"2026-03-22",569,{"week":337,"volume":338},"2026-03-29",494,{"week":340,"volume":341},"2026-04-05",455,{"week":343,"volume":344},"2026-04-12",519,{"week":346,"volume":347},"2026-04-19",442,{"week":349,"volume":350},"2026-04-26",436,{"week":352,"volume":353},"2026-05-03",493,{"week":355,"volume":356},"2026-05-10",479,{"week":358,"volume":359},"2026-05-17",487,{"week":361,"volume":362},"2026-05-24",405,{"week":364,"volume":93},"2026-05-31",{"week":366,"volume":367},"2026-06-07",480,{"week":369,"volume":370},"2026-06-14",437,{"week":372,"volume":373},"2026-06-21",392,{"week":375,"volume":376},"2026-06-28",788,{"week":378,"volume":379},"2026-07-05",6400,{"week":381,"volume":382},"2026-07-12",1191,false,[385,386,387,388,389,390,391,392,393,394,395,396],0.9257741027445461,0.8170590493250591,0.9669016697588126,0.869881965325315,0.7242644602250513,0.8032385786080367,2.084162881453522,0.8703665792335743,0.8104590694316239,0.946612500799693,0.999668749422444,1.200263010115227,{"top":398,"otherBrandCount":28,"otherClickShare":28},[399,402],{"brand":400,"clickShare":401},"Huda",0.9518,{"brand":403,"clickShare":404},"NAPH",0.0482,[406,416,427,438,447],{"asin":407,"title":408,"brand":400,"imageUrl":409,"price":24,"rating":410,"reviews":411,"clickShare90":412,"clickShare360":413,"launchDate":414,"amazonUrl":415},"B09DBNTH4T","Huda Beauty Legit Lashes Mascara 2 in 1 (2x3.5ml \u002F .11fl oz) Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iNenuI4EL.jpg",4.3,132,0.4314,0.523,"2024-01-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09DBNTH4T",{"asin":417,"title":418,"brand":400,"imageUrl":419,"price":420,"rating":421,"reviews":422,"clickShare90":423,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B0DYF7LPK6","Huda Legit Lasehes Double-Ended Volumizing and Lengthening Mascara - Very Vanta - (Extreme Black) 2 x 0.28 fl oz\u002F 8.5 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PyXKHXP2L.jpg",30.01,4.5,27,0.2644,0.2834,"2020-06-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DYF7LPK6",{"asin":428,"title":429,"brand":400,"imageUrl":430,"price":431,"rating":432,"reviews":433,"clickShare90":434,"clickShare360":435,"launchDate":436,"amazonUrl":437},"B0DXRJXDRW","HUDA 1 Coat WOW! Extra Volumizing and Lifting Mascara - Very Vanta - .33 fl oz. \u002F 10 mL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zgSWhM2WL.jpg",31.57,4.6,11,0.1739,0.1103,"2025-02-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DXRJXDRW",{"asin":439,"title":440,"brand":400,"imageUrl":441,"price":25,"rating":442,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":425,"amazonUrl":446},"B088ZVSTG5","HUDA BEAUTY LEGIT LASHES Double-Ended Volumizing and Lengthening Mascara 2 x 0.28 oz\u002F 8.5 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wpjEDc0JL.jpg",4.4,495,0.0821,0.0391,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB088ZVSTG5",{"asin":448,"title":449,"brand":403,"imageUrl":450,"price":451,"rating":442,"reviews":452,"clickShare90":404,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B0CC9JHXRN","H.U.D.A BEAUTY 1 Coat WOW! Extra Volumizing and Lifting Mascara Very Vanta - Extreme Black (0.33 fl oz. \u002F 10 mL)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412m-HYmizL.jpg",28.21,107,0.0441,"2023-07-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CC9JHXRN",{"love":457,"hate":487,"returnReasons":523},[458,465,470,474,478,482],{"topic":459,"percentOfMentions":460,"verbatims":461},"Eyelash Quality",0.5832999999999999,[462,463,464],"Huda Mascara perfect","This mascara is great","Makes lashes full and beautiful",{"topic":466,"percentOfMentions":53,"verbatims":467},"Quality-Overall",[468,469],"Amazing product","Wonderful Product",{"topic":471,"percentOfMentions":72,"verbatims":472},"Coverage",[473],"Coverage is amazing",{"topic":475,"percentOfMentions":72,"verbatims":476},"Smudge Resistance",[477],"It is long lasting and doesn't smudge",{"topic":479,"percentOfMentions":72,"verbatims":480},"Value For Money",[481],"Best name brand and decent priced",{"topic":483,"percentOfMentions":484,"verbatims":485},"Size-Overall",0.0333,[486],"Ordered full size",[488,495,501,507,511,515,519],{"topic":489,"percentOfMentions":490,"verbatims":491},"Moist\u002FDry",0.25,[492,493,494],"Doesnt dry well","dries off easily","It was dry",{"topic":496,"percentOfMentions":490,"verbatims":497},"Smell",[498,499,500],"Bad smell","It smells like blood","It has terrible smell",{"topic":502,"percentOfMentions":503,"verbatims":504},"Allergies",0.125,[505,506],"stiffing agents which causes severe irritations","with most makeing my eyes itch",{"topic":466,"percentOfMentions":508,"verbatims":509},0.0625,[510],"Horrible quality",{"topic":512,"percentOfMentions":508,"verbatims":513},"Material Quality",[514],"Has strong synthetic polymers",{"topic":516,"percentOfMentions":508,"verbatims":517},"Functionality-Overall",[518],"didnt work at all",{"topic":479,"percentOfMentions":520,"verbatims":521},0.0417,[522],"I'm not paying nearly $30 for a $17 product",[524,526,528,531,533,535,537,540,543,545],{"reason":483,"pct":525},0.26890000000000003,{"reason":489,"pct":527},0.1818,{"reason":529,"pct":530},"Advertised Vs Actual Product",0.17420000000000002,{"reason":532,"pct":503},"Product Condition",{"reason":516,"pct":534},0.0682,{"reason":466,"pct":536},0.056799999999999996,{"reason":538,"pct":539},"Eyeliner Quality",0.0455,{"reason":541,"pct":542},"Color",0.0227,{"reason":544,"pct":542},"Leak-Proof",{"reason":459,"pct":546},0.0189,[548,552,557],{"term":30,"volume":549,"growthQoq":550,"conversionRate":551},25131,0.5894,0.0258,{"term":553,"volume":554,"growthQoq":555,"conversionRate":556},"huda beauty legit lashes mascara",6055,1.8767,0.0287,{"term":558,"volume":559,"growthQoq":560,"conversionRate":561},"huda mascara",7427,0.261,0.0549,[563,570,575,581,586,591],{"title":564,"href":565,"score":566,"verdict":567,"marketSize":568,"growth90":569},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":571,"href":572,"score":566,"verdict":567,"marketSize":573,"growth90":574},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":576,"href":577,"score":566,"verdict":578,"marketSize":579,"growth90":580},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":582,"href":583,"score":566,"verdict":567,"marketSize":584,"growth90":585},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":587,"href":588,"score":566,"verdict":578,"marketSize":589,"growth90":590},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":592,"href":593,"score":37,"verdict":567,"marketSize":594,"growth90":595},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616,[597,604,607,614,621,628,635,642,649,656,663,670,677,684,691,698,704,711,718,725],{"nodeId":598,"label":599,"slug":600,"href":601,"nichesTracked":602,"marketSizeTotal":603},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":605,"marketSizeTotal":606},10978,8129370268,{"nodeId":608,"label":609,"slug":610,"href":611,"nichesTracked":612,"marketSizeTotal":613},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":615,"label":616,"slug":617,"href":618,"nichesTracked":619,"marketSizeTotal":620},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":622,"label":623,"slug":624,"href":625,"nichesTracked":626,"marketSizeTotal":627},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":629,"label":630,"slug":631,"href":632,"nichesTracked":633,"marketSizeTotal":634},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":636,"label":637,"slug":638,"href":639,"nichesTracked":640,"marketSizeTotal":641},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":643,"label":644,"slug":645,"href":646,"nichesTracked":647,"marketSizeTotal":648},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":650,"label":651,"slug":652,"href":653,"nichesTracked":654,"marketSizeTotal":655},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":657,"label":658,"slug":659,"href":660,"nichesTracked":661,"marketSizeTotal":662},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":664,"label":665,"slug":666,"href":667,"nichesTracked":668,"marketSizeTotal":669},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":671,"label":672,"slug":673,"href":674,"nichesTracked":675,"marketSizeTotal":676},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":678,"label":679,"slug":680,"href":681,"nichesTracked":682,"marketSizeTotal":683},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":685,"label":686,"slug":687,"href":688,"nichesTracked":689,"marketSizeTotal":690},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":692,"label":693,"slug":694,"href":695,"nichesTracked":696,"marketSizeTotal":697},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":699,"label":700,"slug":701,"href":702,"nichesTracked":370,"marketSizeTotal":703},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",265480238,{"nodeId":705,"label":706,"slug":707,"href":708,"nichesTracked":709,"marketSizeTotal":710},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":716,"marketSizeTotal":717},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":719,"label":720,"slug":721,"href":722,"nichesTracked":723,"marketSizeTotal":724},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":35,"marketSizeTotal":730},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]