---
title: "Huda Beauty Eyeliner — $766K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/huda-beauty-eyeliner"
last_updated: "2026-08-11T15:54:15.931Z"
locale: en
meta:
description: "Niche score 55/100 · $766K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $766K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Huda Beauty Eyeliner — $766K/yr Amazon US Niche (2026) - Flapen"
---
# **huda beauty eyeliner**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 71Growth 24Conversion 92Competition 76Returns 97Price range 48Avg price 33Brand share 3Review moat 20Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****$766K**
$766K/yr · 685K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.75–$25.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.96**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,631.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, huda beauty eyeliner is a $766K/yr Amazon United States market (685K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **huda beauty eyeliner market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$797K–$996K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **26%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**169**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**0%**
- L'Oreal Paris73% - e.l.f.11% - MAYBELLINE7% - REVLON7% - Essence Cosmetics1% - Clinique1%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -2.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/huda-beauty-eyeliner/trend)
## **Top huda beauty eyeliner search terms**
- **loreal eyeliner**197K/yr+1.1%8.8% conv. - **loreal infallible eyeliner**95K/yr-2.1%10.9% conv. - **elf liquid eyeliner**57K/yr-1.0%15.1% conv. - **loreal liquid eyeliner**47K/yr-11.7%9.0% conv. - **maybelline liquid eyeliner**48K/yr-4.5%5.2% conv. - **infallible eyeliner**35K/yr-0.4%11.8% conv. - **revlon liquid eyeliner**25K/yr-2.9%10.2% conv. - **maybelline ultra liner waterproof liquid eyeliner**35K/yr-32.1%3.8% conv. - **loreal eyeliner pencil**21K/yr+11.9%7.1% conv. - **loreal eye liner**21K/yr+1.2%8.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/huda-beauty-eyeliner/search-terms)
## **Top huda beauty eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$31K8%$61K12%$92K16%$123K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner with Built in Sharpener Black 0.008 oz. 1 Count**L'Oreal Paris**$9.12**4.5★26,280 rev](https://www.amazon.com/dp/B004BDVF6A) [2**LOreal Paris Makeup Lineur Intense Brush Tip Liquid Eyeliner Black 0.24 fl oz.**L'Oreal Paris**$8.81**4.5★4,042 rev](https://www.amazon.com/dp/B004BIZ69W) [3**LOreal Paris Makeup Infallible Super Slim Long-Lasting Liquid Eyeliner Ultra-Fine Felt Tip Quick Drying Formula Glides on Smoothly Black Pack of 1**L'Oreal Paris**$8.84**4.4★9,661 rev](https://www.amazon.com/dp/B00B1DRA94) [4**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Brown Denim 0.01 Oz**L'Oreal Paris**$9.50**4.5★5,585 rev](https://www.amazon.com/dp/B0BFZ8JF7S) [5**LOreal Paris Makeup Infallible Never Fail Original Mechanical Pencil Eyeliner with Built in Sharpener Black Brown 0.008 oz. 1 Count**L'Oreal Paris**$8.86**4.5★26,280 rev](https://www.amazon.com/dp/B004BD0XGI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Haute Precision Waterproof Liquid Eyeliner Smudge-Proof Eye Liner with Micro-Tip for up to 28HR Eye Makeup Wear 010 Black Silk**L'Oreal Paris**$11.06**505 rev8mo ago](https://www.amazon.com/dp/B0FSSXSWDH) [**MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear Black Track 1 Count**MAYBELLINE**$7.81**1,129 rev1y ago](https://www.amazon.com/dp/B0DZJ29M28) [**e.l.f. Expert Liquid Liner High-Pigmented Extra-Fine Liquid Eyeliner For Precise Definition Long-Lasting Vegan & Cruelty-Free Jet Black 0.14 oz 2 count(Pack of 1)**e.l.f.**$5.56**11,476 rev3y ago](https://www.amazon.com/dp/B0BSR7D8RB) [**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Brown Denim 0.01 Oz**L'Oreal Paris**$9.50**5,585 rev3y ago](https://www.amazon.com/dp/B0BFZ8JF7S) [**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz**L'Oreal Paris**$9.52**5,585 rev3y ago](https://www.amazon.com/dp/B0BFZ2DTZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Makeup Infallible Super Slim Long-Lasting Liquid Eyeliner Ultra-Fine Felt Tip Quick Drying Formula Glides on Smoothly Black Pack of 1**L'Oreal Paris**$8.84**4.4★**▲ 74%**](https://www.amazon.com/dp/B00B1DRA94) [**LOreal Paris Haute Precision Waterproof Liquid Eyeliner Smudge-Proof Eye Liner with Micro-Tip for up to 28HR Eye Makeup Wear 010 Black Silk**L'Oreal Paris**$11.06**4.4★**▲ 64%**](https://www.amazon.com/dp/B0FSSXSWDH) [**LOreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil Smudge-Resistant Waterproof Eye Makeup with Up to 36HR Wear Intense Black 0.01 Oz**L'Oreal Paris**$9.52**4.5★**▲ 50%**](https://www.amazon.com/dp/B0BFZ2DTZR) [**Maybelline New York Ultra-Liner Liquid Liner Waterproof Black 135L-01 0.25 fl oz (7.3 ml)**MAYBELLINE**$20.64**4.3★**▲ 34%**](https://www.amazon.com/dp/B000052WYN) [**Revlon ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 202 Black Brown 0.01 oz**REVLON**$6.50**4.5★**▲ 22%**](https://www.amazon.com/dp/B000H3I2JG)
**~~View all trending →~~**
## **What buyers say about huda beauty eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**13%
*“Good liner”*
**Color**10%
*“Color is accurate”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**9%
*“Good price”*
**Ease Of Use**7%
*“Ease of use”*
**Ease Of Application**7%
*“Easy to Apply”*
**Durability**6%
*“Stays on all day”*
**Smudge Resistance**6%
*“Doesn't smudge”*
**Water Resistance**5%
*“Definitely waterproof”*
**Soft Feel**3%
*“and stays smooth until it's gone”*
### **What buyers complain about **
**Moist/Dry**13%
*“Dried Out”*
**Durability**9%
*“Breaks easily”*
**Smudge Resistance**8%
*“smudges badly”*
**Eyeliner Quality**5%
*“Have a hard time getting the eyeliner built up”*
**Water Resistance**5%
*“NOT WATERPROOF”*
**Color**4%
*“including the wrong color”*
**Value For Money**4%
*“Too much money”*
**Quality-Overall**4%
*“Absolute garbage”*
**Functionality-Overall**3%
*“Not work for me”*
**Ease Of Application**3%
*“Not easy to apply”*
### **Top return reasons **
**Eyeliner Quality**32%
**Color**17%
**Moist/Dry**13%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Water Resistance**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Product Condition**2%
**Durability**2%
## **Common questions**
- **Is huda beauty eyeliner profitable to sell on Amazon United States?**
- The niche generates $766K/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the huda beauty eyeliner niche?**
- 6 brands and 169 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in huda beauty eyeliner?**
- Top complaints mined from reviews: Moist/Dry, Durability, Smudge Resistance. The return rate is 0.5%.
- **When does demand for huda beauty eyeliner peak?**
- Demand peaks in Apr–Jun–Jul–Aug–Sep; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the huda beauty eyeliner niche?**
- Listings span $3.75–$25.57; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 13,631 reviews — the moat a new listing must climb.
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