---
title: "House of Hur Sunscreen — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/house-of-hur-sunscreen"
last_updated: "2026-08-11T12:41:35.748Z"
locale: en
meta:
description: "Niche score 51/100 · $86K/yr market · 177K searches/yr · $18.07 avg price. A small market ($86K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $86K/yr market · 177K searches/yr · $18.07 avg price. A small market ($86K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "House of Hur Sunscreen — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **house of hur sunscreen**
**Worth a look**
Shows low returns (1.1%), but a small market ($86K/yr) keeps it on the watch list.
Market size 22Growth 52Conversion 34Competition 42Returns 92Price range 86Avg price 83Brand share 59Review moat 47Quality gap 48
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.73–$32.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.07**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+24.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,847.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$86K**
$86K/yr · 177K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, house of hur sunscreen is a $86K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **house of hur sunscreen market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#915**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**27%**
- MEDIHEAL25% - GOODAL24% - SKIN10049% - HARUHARU8% - Derma B3% - ROUND LAB3%
## **Demand**
Weekly Amazon search volume, last 11 weeks — +24.0% search growth over the last 90 days.
9K7KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/house-of-hur-sunscreen/trend)
## **Top house of hur sunscreen search terms**
- **house of hur sunscreen**31K/yr-5.0%1.3% conv. - **mediheal sunscreen**12K/yr+243.2%7.8% conv. - **goodal sunscreen**20K/yr+55.0%4.5% conv. - **illiyoon sunscreen**10K/yr+113.9%1.7% conv. - **skintific sunscreen**9K/yr+161.1%0.3% conv. - **korean sunscreen pa++++**8K/yr+125.0%2.2% conv. - **bloqueador coreano**12K/yr-10.8%1.7% conv. - **green tea sunscreen**9K/yr+89.0%2.7% conv. - **goodal heartleaf calming sunscreen**7K/yr+48.7%3.2% conv. - **hada labo sunscreen**7K/yr-2.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/house-of-hur-sunscreen/search-terms)
## **Top house of hur sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz**MEDIHEAL**$17.25**4.2★39 rev](https://www.amazon.com/dp/B0GRG889H8) [2**GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz**GOODAL**$17.51**4.4★230 rev](https://www.amazon.com/dp/B0GQXRWS4J) [3**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★1,043 rev](https://www.amazon.com/dp/B0FXH5LHN8) [4**Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty**HARUHARU**$14.43**4.6★6,227 rev](https://www.amazon.com/dp/B0BZ3G9GKL) [5**GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz**GOODAL**$17.96**4.4★230 rev](https://www.amazon.com/dp/B0GQXQDM19)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz**MEDIHEAL**$17.25**39 rev4mo ago](https://www.amazon.com/dp/B0GRG889H8) [**GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz**GOODAL**$17.51**230 rev4mo ago](https://www.amazon.com/dp/B0GQXRWS4J) [**GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz**GOODAL**$17.96**230 rev4mo ago](https://www.amazon.com/dp/B0GQXQDM19) [**GOODAL Heartleaf Soothing Quick Sliding Sunscreen Stick Broad Spectrum SPF 50 Lightweight Korean Sun Stick for Face & Body Non-Sticky for Reapplication Over Makeup Reef-Friendly Vegan 0.77 Oz**GOODAL**$20.84**230 rev4mo ago](https://www.amazon.com/dp/B0GQXVY6R2) [**Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.**Illiyoon**$20.72**190 rev6mo ago](https://www.amazon.com/dp/B0FPGGKFCH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOODAL Heartleaf Soothing Quick Sliding Sunscreen Stick Broad Spectrum SPF 50 Lightweight Korean Sun Stick for Face & Body Non-Sticky for Reapplication Over Makeup Reef-Friendly Vegan 0.77 Oz**GOODAL**$20.84**4.4★**▲ 124%**](https://www.amazon.com/dp/B0GQXVY6R2) [**GOODAL Heartleaf Soothing Moisture Sunscreen Broad Spectrum SPF 50 Hydrating Korean Face Sunscreen No White Cast Lightweight Dewy Finish Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz**GOODAL**$17.51**4.4★**▲ 123%**](https://www.amazon.com/dp/B0GQXRWS4J) [**MEDIHEAL Madecassoside Moisture Sun Serum SPF 50+ Hydrating Korean Sunscreen for Face Lightweight Serum Texture No White Cast Soothing & Dewy Glow Finish Broad Spectrum UVA/UVB 1.69 fl oz**MEDIHEAL**$17.25**4.2★**▲ 123%**](https://www.amazon.com/dp/B0GRG889H8) [**GOODAL Heartleaf Soothing Zinc 100 Mineral Sunscreen SPF 50 Zinc Oxide Korean Face Sunscreen for Sensitive & Acne-Prone Skin No White Cast Reef-Friendly Vegan Korean Skincare 1.69 Fl Oz**GOODAL**$17.96**4.4★**▲ 123%**](https://www.amazon.com/dp/B0GQXQDM19) [**Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.**Illiyoon**$20.72**4.7★**▲ 105%**](https://www.amazon.com/dp/B0FPGGKFCH)
**~~View all trending →~~**
## **What buyers say about house of hur sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“It glides onto the skin really nicely”*
**Moist/Dry**10%
*“Excellent moisturizer”*
**Quality-Overall**8%
*“Overall great product, nice texture and very moisturizing”*
**Weight Light**7%
*“Very lightweight and absorbs quickly”*
**Soft Feel**6%
*“Goes on smooth”*
**Brightness/Shine/Glow**6%
*“natural glow”*
**Suitability Dry Skin**4%
*“Good for dry skin”*
**Suitability Oily Skin**4%
*“Good for Oily Skin”*
**Texture/Consistency-Overall**4%
*“Excellent texture”*
**Smell**4%
*“Good smell”*
### **What buyers complain about **
**Allergies**10%
*“Allergic reaction”*
**Smell**10%
*“smells like vomit”*
**Color**7%
*“Made me look so pale”*
**Oily/Greasy**7%
*“Very greasy”*
**Skin Health**4%
*“Also, it burns my eyes”*
**Sensitivity-Overall**3%
*“For sensitive skin: BAD”*
**Suitability Oily Skin**3%
*“Not for oily skin”*
**Thickness**3%
*“It comes out thicker”*
**Moist/Dry**2%
*“Very drying”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Oily/Greasy**8%
**Smell**7%
**Value For Money**7%
**Ingredients-Overall**5%
**Color**5%
**Functionality-Overall**5%
**Suitability Combination Skin**4%
**Skin Health**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is house of hur sunscreen profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 23 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the house of hur sunscreen niche?**
- 18 brands and 66 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in house of hur sunscreen?**
- Top complaints mined from reviews: Allergies, Smell, Color. The return rate is 1.1%.
- **What does it cost to enter the house of hur sunscreen niche?**
- Listings span $12.73–$32.24; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 1,848 reviews — the moat a new listing must climb.
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