---
title: "Trend — house of balance deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/house-of-balance-deodorant/trend"
last_updated: "2026-08-11T15:27:45.108Z"
locale: en
meta:
  description: "Niche score 57/100 · $273K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $273K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — house of balance deodorant - Flapen"
---

# **house of balance deodorant**

**Worth a look**

Shows a sweet-spot price point ($22.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 65Conversion 86Competition 24Returns 87Price range 81Avg price 94Brand share 7Review moat 21Quality gap 80

**Avg price**

**Great****$22.63**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.15–$41.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+43.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$273K**

$273K/yr · 124K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****10,488.4**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend