---
title: "Hourglass Brush — $527K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hourglass-brush"
last_updated: "2026-08-11T10:40:54.523Z"
locale: en
meta:
description: "Niche score 46/100 · $527K/yr market · 359K searches/yr · $36.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $527K/yr market · 359K searches/yr · $36.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hourglass Brush — $527K/yr Amazon US Niche (2026) - Flapen"
---
# **hourglass brush**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 22Conversion 50Competition 46Returns 66Price range 83Avg price 95Brand share 3Review moat 72Quality gap 25
**Avg price**
**Incredible****$36.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.44–$66.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****630.46**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$527K**
$527K/yr · 359K searches
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hourglass brush is a $527K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hourglass brush market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$549K–$732K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**9**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**0%**
- BK BEAUTY28% - Saie27% - HOURGLASS23% - MAANGE20% - TEOYALL1% - BS-MALL1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hourglass-brush/trend)
## **Top hourglass brush search terms**
- **hourglass brush**115K/yr-5.8%1.6% conv. - **bk beauty 101 foundation brush**60K/yr-26.5%6.5% conv. - **saie brush**42K/yr+24.3%5.4% conv. - **hourglass brush set**24K/yr-6.0%1.6% conv. - **hourglass brushes**15K/yr+12.9%1.8% conv. - **hourglass makeup brushes**18K/yr-21.9%1.9% conv. - **bk beauty foundation brush**13K/yr-16.2%5.3% conv. - **hourglass foundation brush**12K/yr-4.1%1.1% conv. - **saie brushes**6K/yr+30.3%3.2% conv. - **saie brush set**7K/yr+31.5%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hourglass-brush/search-terms)
## **Top hourglass brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$53K20%$105K30%$158K40%$211K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BK BEAUTY BRUSHES - 101 CONTOURED FOUNDATION BRUSH - Contoured Foundation Brush - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundations**BK BEAUTY**$29.85**4.8★1,750 rev](https://www.amazon.com/dp/B0BWZH1M1W) [2**Saie The Big Liquid Foundation Brush - Soft Multi-Use Makeup Brush for Buffing Blending & Building - Made with Cruelty-Free Synthetic Bristles & Creates a Seamless Finish (1 Count)**Saie**$31.11**4.7★312 rev](https://www.amazon.com/dp/B0C1TGKY33) [3**MAANGE 20 Pcs Makeup Brushes with Gift Box Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe CoffeeBrown**MAANGE**$29.87**4.6★1,052 rev](https://www.amazon.com/dp/B0DK8YV2Y9) [4**Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)**Saie**$30.85**4.6★62 rev](https://www.amazon.com/dp/B0CCPJNB1V) [5**Hourglass Brush - Veil Powder**HOURGLASS**$63.37**4.2★211 rev](https://www.amazon.com/dp/B081J3DR6Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**No. 16 Highlighter Brush**HOURGLASS**$47.42**27 rev4mo ago](https://www.amazon.com/dp/B0GSC76D1S) [**Professional Makeup Brush Set BS-MALL with Travel Case 20PCS Synthetic Makeup Brushes for Foundation Conce aler Blush Powder & Eyeshadow Labeled Face Eye Brushes for Beginners Makeup Artists**BS-MALL**$25.56**7,986 rev11mo ago](https://www.amazon.com/dp/B0FG322PMP) [**MAANGE 4 PCS Foundation Makeup Brush Set Double-ended Kabuki Contour Brush for Liquid Powder Concealer Cream Cosmetics Blending Blush Face Makeup Tools Kit (Coffee)**MAANGE**$15.77**210 rev1y ago](https://www.amazon.com/dp/B0DRSH51Q3) [**BK BEAUTY 115 MEDIUM CONTOURED FOUNDATION BRUSH Contoured Foundation Brush for Liquid Makeup - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundation**BK BEAUTY**$31.62**70 rev1y ago](https://www.amazon.com/dp/B0FDFVZ5ZV) [**Saie Powder Blush Brush - Fluffy Makeup Brush for Cheeks - Ultra-Soft Tapered Bristles for a Precise Diffused Application - For Pressed or Loose Powder Face Makeup Bronzer + Blush - Vegan (1 Count)**Saie**$29.16**47 rev1y ago](https://www.amazon.com/dp/B0DZQ3YWRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No. 16 Highlighter Brush**HOURGLASS**$47.42**4.9★**▲ 378%**](https://www.amazon.com/dp/B0GSC76D1S) [**MAANGE 20 PCS Makeup Brush Set with Bag Double-ended Kabuki Brush Foundation Contour Brush for Liquid Powder Concealer Eye Shadows Cream Cosmetics Blending Blush Face Makeup Tools with Case (Coffee)**MAANGE**$32.71**4.5★**▲ 150%**](https://www.amazon.com/dp/B0DRSCVDDQ) [**TEOYALL Flat Angled Foundation Brush Large Dense Synthetic Bristles Kabuki Brush for Base Makeup with Liquid Cream Powder**TEOYALL**$5.44**4.7★**▲ 139%**](https://www.amazon.com/dp/B0CTKC2P44) [**Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)**Saie**$30.85**4.6★**▲ 72%**](https://www.amazon.com/dp/B0CCPJNB1V) [**BK BEAUTY 115 MEDIUM CONTOURED FOUNDATION BRUSH Contoured Foundation Brush for Liquid Makeup - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundation**BK BEAUTY**$31.62**4.8★**▲ 52%**](https://www.amazon.com/dp/B0FDFVZ5ZV)
**~~View all trending →~~**
## **What buyers say about hourglass brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**25%
*“Quality brush”*
**Quality-Overall**20%
*“These are excellent and affordable”*
**Soft Feel**15%
*“The bristles are soft”*
**Value For Money**11%
*“Good for the price”*
**Ease Of Application**4%
*“Flawless application every time”*
**Durability**2%
*“They hold up nicely”*
**Ease Of Use**2%
*“Easy to use”*
**Suitability Combination Skin**2%
*“Blends my blush and concealer flawlessly”*
**Ease Of Cleaning**2%
*“It cleans easily”*
**Size-Overall**1%
*“Perfect size”*
### **What buyers complain about **
**Value For Money**15%
*“Not worth the price AT ALL”*
**Durability**12%
*“it fell apart”*
**Quality-Overall**8%
*“not well made”*
**Smell**8%
*“Weird smell”*
**Product Condition**5%
*“It came damaged and used”*
**Hard Feel**3%
*“also not as soft as some brushes - still need to try makeup application”*
**Hair Related**2%
*“That is a negative for me to have a face full of hairs”*
**Brush Quality**2%
*“Bad brushes”*
**Functionality-Overall**2%
*“they dont work the best”*
**Size-Overall**2%
*“bigger than the 109”*
### **Top return reasons **
**Size-Overall**27%
**Quality-Overall**12%
**Smell**9%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Brush Quality**7%
**Product Condition**6%
**Functionality-Overall**5%
**Hard Feel**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is hourglass brush profitable to sell on Amazon United States?**
- The niche generates $527K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the hourglass brush niche?**
- 6 brands and 9 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in hourglass brush?**
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 2.4%.
- **When does demand for hourglass brush peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the hourglass brush niche?**
- Listings span $5.44–$66.76; the average listing price is $36.60 (sweet spot $15–$100). The average incumbent carries 630 reviews — the moat a new listing must climb.
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