---
title: "Hot Pink Lipstick — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hot-pink-lipstick"
last_updated: "2026-08-06T21:12:02.700Z"
locale: en
meta:
description: "Niche score 51/100 · $38K/yr market · 126K searches/yr · $6.44 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $38K/yr market · 126K searches/yr · $6.44 avg price. A small market ($38K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hot Pink Lipstick — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **hot pink lipstick**
**Worth a look**
Shows low returns (0.9%), but a small market ($38K/yr) keeps it on the watch list.
Market size 10Growth 39Conversion 56Competition 83Returns 95Price range 44Avg price 18Brand share 47Review moat 19Quality gap 78
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.08–$26.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,664.98**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.44**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$38K**
$38K/yr · 126K searches
According to Flapen's Amazon United States niche tracking, hot pink lipstick is a $38K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hot pink lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**175**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**19%**
- L.A. COLORS43% - MAYBELLINE11% - COVERGIRL8% - REVLON8% - NYX PROFESSIONAL MAKEUP7% - wet n wild5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +11.3% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hot-pink-lipstick/trend)
## **Top hot pink lipstick search terms**
- **hot pink lipstick**49K/yr+8.3%6.9% conv. - **la colors lipstick**31K/yr+20.4%1.7% conv. - **bright pink lipstick**16K/yr+13.2%5.4% conv. - **hot pink lip stain**5K/yr+27.6%5.4% conv. - **hot pink matte lipstick**5K/yr-1.2%4.6% conv. - **l a colors lipstick**4K/yr+4.9%1.4% conv. - **neon pink lipstick**5K/yr-12.3%5.2% conv. - **l.a. colors lipstick**4K/yr+4.5%1.4% conv. - **la color lipstick**3K/yr+33.6%1.5% conv. - **bright lipstick**4K/yr+1.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hot-pink-lipstick/search-terms)
## **Top hot pink lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7654%$2K6%$2K8%$3K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L.A. COLORS Moisture Rich Lip Color Dusty Rose CML524**L.A. COLORS**$2.14**4.2★1,686 rev](https://www.amazon.com/dp/B07DGXPWRZ) [2**L.A. COLORS Moisture Rich Lip Color Pink Parfait CML542**L.A. COLORS**$2.83**4.2★1,686 rev](https://www.amazon.com/dp/B07DGX16N9) [3**L.A. COLORS Pout Chaser Lipstick Soft Side CLIPC840**L.A. COLORS**$1.08**4.4★1,471 rev](https://www.amazon.com/dp/B09T5GGX49) [4**COVERGIRL Exhibitionist Ultra Matte Lipstick Wink Wink Pack of 1**COVERGIRL**$7.20**4.1★3,363 rev](https://www.amazon.com/dp/B08X6J9X1W) [5**L.A. COLORS Moisture Rich Lip Color Hot Pink CML544**L.A. COLORS**$2.42**4.2★1,686 rev](https://www.amazon.com/dp/B07DGXY8TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**evpct 1Pcs Hot Pink Matte Lip Liner & Liquid Lipstick Stain Makeup Set for Women Gift Pink Lip Liner Stain Long Lasting Waterproof Smudge Proof Longwear Lips Stick Makeup 24 hours originale 59**evpct**$7.94**3,937 rev3mo ago](https://www.amazon.com/dp/B0GVB91X2F) [**MAKI YIKA Moisture Hot Pink Lipstick for Women Hydrate Tinted Lip Balm**MAKI YIKA**$9.70**2,737 rev1y ago](https://www.amazon.com/dp/B0DQWDRGN2) [**Depuplum Pink Lipstick Matte for Women Superstay Long Lasting Lipsticks**Depuplum**$9.83**2,006 rev1y ago](https://www.amazon.com/dp/B0DH24Q22Z) [**MAC MACXIMAL Silky Matte Lipstick Candy Yum Yum 0.1 Ounces Pink**MAC**$26.05**107 rev2y ago](https://www.amazon.com/dp/B0D9MJPWL9) [**Depuplum Hot Pink Lipstick Matte for Women Color Stay Long Lasting Lipsticks**Depuplum**$9.77**2,006 rev2y ago](https://www.amazon.com/dp/B0D2H9WW9M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**evpct 1Pcs Hot Pink Matte Lip Liner & Liquid Lipstick Stain Makeup Set for Women Gift Pink Lip Liner Stain Long Lasting Waterproof Smudge Proof Longwear Lips Stick Makeup 24 hours originale 59**evpct**$7.94**3.9★**▲ 282%**](https://www.amazon.com/dp/B0GVB91X2F) [**L.A. COLORS Pout Chaser Lipstick Soft Side CLIPC840**L.A. COLORS**$1.08**4.4★**▲ 245%**](https://www.amazon.com/dp/B09T5GGX49) [**L.A. COLORS Moisture Rich Lip Color Dusty Rose CML524**L.A. COLORS**$2.14**4.2★**▲ 121%**](https://www.amazon.com/dp/B07DGXPWRZ) [**L.A. COLORS Moisture Rich Lip Color Hot Pink CML544**L.A. COLORS**$2.42**4.2★**▲ 82%**](https://www.amazon.com/dp/B07DGXY8TV) [**L.A. COLORS Pout Chaser Lipstick Edgy Rose CLIPC853**L.A. COLORS**$1.22**4.4★**▲ 72%**](https://www.amazon.com/dp/B09T69L8KB)
**~~View all trending →~~**
## **What buyers say about hot pink lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“rich color”*
**Value For Money**9%
*“They are affordable”*
**Quality-Overall**6%
*“No complaints”*
**Moist/Dry**5%
*“moisturizing”*
**Soft Feel**5%
*“It feels very soft”*
**Durability**3%
*“It stays on all day”*
**Brightness/Shine/Glow**2%
*“provides the shine”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Ease Of Application**1%
*“love the application”*
**Texture/Consistency-Overall**1%
*“Buttery smooth texture”*
### **What buyers complain about **
**Color**21%
*“Color not quite what I expected”*
**Moist/Dry**15%
*“Too dry”*
**Durability**8%
*“Doesnt last”*
**Adhesion/Stickiness**5%
*“It goes on very sticky”*
**Value For Money**4%
*“Not worth the money”*
**Smell**3%
*“Unbearable smell”*
**Ease Of Use**3%
*“Not able to use”*
**Advertised Vs Actual Product**3%
*“Definately doesn't look like pics”*
**Quality-Overall**3%
*“Cheap quality”*
**Texture/Consistency-Overall**2%
*“Not creamy”*
### **Top return reasons **
**Color**56%
**Advertised Vs Actual Product**13%
**Moist/Dry**5%
**Product Condition**3%
**Stain Resistance**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Texture/Consistency-Overall**2%
**Brightness/Shine/Glow**2%
**Smell**1%
## **Common questions**
- **Is hot pink lipstick profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 58 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hot pink lipstick niche?**
- 20 brands and 175 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in hot pink lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.9%.
- **When does demand for hot pink lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the hot pink lipstick niche?**
- Listings span $1.08–$26.05; the average listing price is $6.44 (sweet spot $15–$100). The average incumbent carries 14,665 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)