---
title: "Honey Soap — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/honey-soap"
last_updated: "2026-08-11T09:50:20.480Z"
locale: en
meta:
description: "Niche score 33/100 · $124K/yr market · 122K searches/yr · $7.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $124K/yr market · 122K searches/yr · $7.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey Soap — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **honey soap**
**Skip it**
Prices mostly outside the sweet spot ($3.61–$12.80) — this niche doesn't clear our bar today.
Market size 28Growth 22Conversion 96Competition 5Returns 99Price range 0Avg price 21Brand share 6Review moat 17Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$124K**
$124K/yr · 122K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****18,856.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$3.61–$12.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, honey soap is a $124K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$114K–$151K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#387**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Softsoap62% - Amazon Basics23% - Mrs. MEYER'S4% - T-shin4% - Australian Botanical Soap4% - Himalaya3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/honey-soap/trend)
## **Top honey soap search terms**
- **honey soap**31K/yr+1.5%2.0% conv. - **milk and honey hand soap**23K/yr-7.6%17.2% conv. - **soft soap milk and honey**10K/yr-19.0%18.6% conv. - **softsoap milk and honey**8K/yr-26.9%14.5% conv. - **honey hand soap**7K/yr-4.6%8.9% conv. - **honey bar soap**6K/yr-7.2%1.5% conv. - **honey soap bar**8K/yr-8.6%1.6% conv. - **hand soap milk and honey**6K/yr-10.2%16.2% conv. - **jabon de miel**4K/yr+30.5%0.5% conv. - **milk and honey hand soap refill**5K/yr+16.6%18.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/honey-soap/search-terms)
## **Top honey soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$19K30%$37K45%$56K60%$74K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.25**4.6★21,276 rev](https://www.amazon.com/dp/B07L98GZH9) [2**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces**Amazon Basics**$3.61**4.6★44,326 rev](https://www.amazon.com/dp/B09HHBV8CB) [3**Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)**Softsoap**$6.92**4.8★23,520 rev](https://www.amazon.com/dp/B079FYJC97) [4**MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$5.12**4.6★1,766 rev](https://www.amazon.com/dp/B0DBWNFLY1) [5**T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net**T-shin**$8.81**4.7★8 rev](https://www.amazon.com/dp/B0DMVL69L3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net**T-shin**$8.81**8 rev1y ago](https://www.amazon.com/dp/B0DMVL69L3) [**MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$5.12**1,766 rev1y ago](https://www.amazon.com/dp/B0DBWNFLY1) [**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces**Amazon Basics**$3.61**44,326 rev4y ago](https://www.amazon.com/dp/B09HHBV8CB) [**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)**Amazon Basics**$8.12**44,326 rev4y ago](https://www.amazon.com/dp/B09HHBVR3Q) [**Australian Botanical Soap Manuka Honey with Jojoba Oil 6.6 oz Luxury Soap Bars Enriched with Shea Butter Pack of 1**Australian Botanical Soap**$9.96**2,517 rev5y ago](https://www.amazon.com/dp/B09219N5LK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net**T-shin**$8.81**4.7★**▲ 88%**](https://www.amazon.com/dp/B0DMVL69L3) [**Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)**Softsoap**$6.92**4.8★**▲ 22%**](https://www.amazon.com/dp/B079FYJC97) [**MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$5.12**4.6★**▲ 13%**](https://www.amazon.com/dp/B0DBWNFLY1) [**Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce**Softsoap**$5.25**4.6★**— 9%**](https://www.amazon.com/dp/B07L98GZH9) [**Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)**Amazon Basics**$8.12**4.6★**— 7%**](https://www.amazon.com/dp/B09HHBVR3Q)
**~~View all trending →~~**
## **What buyers say about honey soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Amazing smell”*
**Value For Money**18%
*“Great Value”*
**Quality-Overall**11%
*“as good as name brands”*
**Soft Feel**9%
*“Soft hands”*
**Moist/Dry**5%
*“It is moisturizing”*
**Ease Of Cleaning**4%
*“It cleans well”*
**Lather**4%
*“The soap lathers nicely”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Dispensing Mechanism**2%
*“works well mixed with water in foam soap dispenser”*
**Cleansing**2%
*“It still cleans well”*
### **What buyers complain about **
**Smell**24%
*“Smells weird”*
**Dispensing Mechanism**5%
*“Must say that I am not looking forward to pouring from them into a soap dispenser”*
**Moist/Dry**5%
*“Worst Moisturizing Soap”*
**Leak-Proof**5%
*“Leaked”*
**Dilute/Watery**4%
*“Too watery”*
**Thickness**3%
*“Soap should be a little thicker”*
**Value For Money**3%
*“Expensive”*
**Quality-Overall**3%
*“the overall performance has been disappointing”*
**Ease Of Cleaning**3%
*“My hands dont feel well cleaned”*
**Size-Overall**3%
*“Bottle size is crazy big”*
### **Top return reasons **
**Leak-Proof**27%
**Smell**24%
**Value For Money**7%
**Size-Overall**7%
**Advertised Vs Actual Product**6%
**Dispensing Mechanism**4%
**Color**4%
**Quality-Overall**3%
**Motor Power**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is honey soap profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 8 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the honey soap niche?**
- 6 brands and 23 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in honey soap?**
- Top complaints mined from reviews: Smell, Dispensing Mechanism, Moist/Dry. The return rate is 0.1%.
- **When does demand for honey soap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the honey soap niche?**
- Listings span $3.61–$12.80; the average listing price is $7.57 (sweet spot $15–$100). The average incumbent carries 18,857 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)