---
title: "Honey Shampoo — $727K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/honey-shampoo"
last_updated: "2026-08-11T10:41:03.837Z"
locale: en
meta:
description: "Niche score 42/100 · $727K/yr market · 611K searches/yr · $26.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $727K/yr market · 611K searches/yr · $26.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey Shampoo — $727K/yr Amazon US Niche (2026) - Flapen"
---
# **honey shampoo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 24Conversion 54Competition 0Returns 99Price range 80Avg price 95Brand share 0Review moat 38Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.32–$40.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$727K**
$727K/yr · 611K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,742.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honey shampoo is a $727K/yr Amazon United States market (611K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey shampoo market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$525K–$657K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#480**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **29.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- & Honey93% - Garnier7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/honey-shampoo/trend)
## **Top honey shampoo search terms**
- **honey shampoo**126K/yr+18.8%3.9% conv. - **honey shampoo and conditioner**130K/yr-8.8%4.3% conv. - **&honey**123K/yr-4.2%2.3% conv. - **&honey shampoo**36K/yr-18.6%4.3% conv. - **& honey**70K/yr-19.6%1.9% conv. - **honey deep moist shampoo**13K/yr+8.4%2.6% conv. - **and honey shampoo and conditioner**17K/yr-2.2%3.9% conv. - **and honey**15K/yr-4.8%1.8% conv. - **&honey shampoo and conditioner**11K/yr+5.7%1.7% conv. - **shampoo honey**11K/yr+11.6%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/honey-shampoo/search-terms)
## **Top honey shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$109K30%$218K45%$327K60%$436K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[Genuine Product] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)](https://m.media-amazon.com/images/I/41G5T-ehm4L.jpg)**\[Genuine Product\] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)**& Honey**$40.33**4.7★126 rev](https://www.amazon.com/dp/B0GNQMMSZ3) [2![[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves](https://m.media-amazon.com/images/I/41dmo5sp6YL.jpg)**\[Genuine Product\] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves**& Honey**$39.63**4.6★137 rev](https://www.amazon.com/dp/B0GLDN244J) [3**& Honey (and Honey) Deep Moist Shampoo 1.0 440ml**& Honey**$25.26**4.4★809 rev](https://www.amazon.com/dp/B07C58WZ2R) [4**Garnier Whole Blends Honey Treasures Repairing Shampoo and Conditioner Set for Dry Damaged Hair 22 Fl Oz (2 Items) 1 Kit (Packaging May Vary)**Garnier**$16.79**4.7★10,366 rev](https://www.amazon.com/dp/B07PCX6PLB) [5**Garnier Whole Blends Honey Treasures Repairing Shampoo Hair Repair Formula for Dry Damaged Hair with Acacia Manuka and Lavender Honeys 28 Fl Oz (Packaging May Vary)**Garnier**$9.32**4.8★2,274 rev](https://www.amazon.com/dp/B0C9MXX2RF)
### **Newest**
by launch date
[![[Genuine Product] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)](https://m.media-amazon.com/images/I/41G5T-ehm4L.jpg)**\[Genuine Product\] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)**& Honey**$40.33**126 rev3mo ago](https://www.amazon.com/dp/B0GNQMMSZ3) [![[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves](https://m.media-amazon.com/images/I/41dmo5sp6YL.jpg)**\[Genuine Product\] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves**& Honey**$39.63**137 rev5mo ago](https://www.amazon.com/dp/B0GLDN244J) [**Garnier Whole Blends Honey Treasures Repairing Shampoo Hair Repair Formula for Dry Damaged Hair with Acacia Manuka and Lavender Honeys 28 Fl Oz (Packaging May Vary)**Garnier**$9.32**2,274 rev1y ago](https://www.amazon.com/dp/B0C9MXX2RF) [**Garnier Whole Blends Honey Treasures Repairing Shampoo and Conditioner Set for Dry Damaged Hair 22 Fl Oz (2 Items) 1 Kit (Packaging May Vary)**Garnier**$16.79**10,366 rev7y ago](https://www.amazon.com/dp/B07PCX6PLB) [**& Honey (and Honey) Deep Moist Shampoo 1.0 440ml**& Honey**$25.26**809 rev8y ago](https://www.amazon.com/dp/B07C58WZ2R)
### **Trending**
90-day click momentum
[![[Genuine Product] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)](https://m.media-amazon.com/images/I/41G5T-ehm4L.jpg)**\[Genuine Product\] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)**& Honey**$40.33**4.7★**▲ 75%**](https://www.amazon.com/dp/B0GNQMMSZ3) [![[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves](https://m.media-amazon.com/images/I/41dmo5sp6YL.jpg)**\[Genuine Product\] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves**& Honey**$39.63**4.6★**▲ 22%**](https://www.amazon.com/dp/B0GLDN244J) [**Garnier Whole Blends Honey Treasures Repairing Shampoo Hair Repair Formula for Dry Damaged Hair with Acacia Manuka and Lavender Honeys 28 Fl Oz (Packaging May Vary)**Garnier**$9.32**4.8★**▼ 47%**](https://www.amazon.com/dp/B0C9MXX2RF) [**Garnier Whole Blends Honey Treasures Repairing Shampoo and Conditioner Set for Dry Damaged Hair 22 Fl Oz (2 Items) 1 Kit (Packaging May Vary)**Garnier**$16.79**4.7★**▼ 49%**](https://www.amazon.com/dp/B07PCX6PLB) [**& Honey (and Honey) Deep Moist Shampoo 1.0 440ml**& Honey**$25.26**4.4★**▼ 64%**](https://www.amazon.com/dp/B07C58WZ2R)
## **What buyers say about honey shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Smells nice and fresh”*
**Soft Feel**15%
*“Soft and manageable”*
**Quality-Overall**10%
*“Great product, good results”*
**Value For Money**8%
*“Worth the money”*
**Moist/Dry**7%
*“Hydrating”*
**Hair Growth**4%
*“Hair stays silky smooth”*
**Lather**2%
*“The shampoo lathers so well”*
**Hair Styling**2%
*“my hair looks great”*
**Suitability Wavy Hair**2%
*“Wavy hair with Irish curls - works great”*
**Suitability Straight Hair**2%
*“Perfect combo for 4C hair”*
### **What buyers complain about **
**Moist/Dry**10%
*“It made my hair so dry on my first time using the shampoo”*
**Smell**8%
*“The fragrance is not too strong”*
**Allergies**5%
*“I have an itchy head”*
**Motor Power**5%
*“The pump is broke”*
**Quality-Overall**5%
*“Quality of bottle is not good”*
**Suitability Wavy Hair**5%
*“Left my wavy hair straightener, flyaways, and with less body”*
**Hair Related**5%
*“I've been noticing my hair falling”*
**Size-Overall**4%
*“The bottles are huge”*
**Texture/Consistency-Overall**2%
*“i dont really like the texture of my hair at the same time”*
**Ease Of Use**2%
*“Can't use”*
### **Top return reasons **
**Leak-Proof**17%
**Smell**15%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Functionality-Overall**6%
**Moist/Dry**6%
**Motor Power**4%
**Suitability Short Hair**4%
**Oily/Greasy**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is honey shampoo profitable to sell on Amazon United States?**
- The niche generates $727K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the honey shampoo niche?**
- 2 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in honey shampoo?**
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.3%.
- **When does demand for honey shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the honey shampoo niche?**
- Listings span $9.32–$40.33; the average listing price is $26.27 (sweet spot $15–$100). The average incumbent carries 2,742 reviews — the moat a new listing must climb.
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