---
title: "Honey Face Wash — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/honey-face-wash"
last_updated: "2026-08-11T14:05:25.794Z"
locale: en
meta:
description: "Niche score 46/100 · $87K/yr market · 70K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $87K/yr market · 70K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey Face Wash — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **honey face wash**
**Skip it**
A small market ($87K/yr) — this niche doesn't clear our bar today.
Market size 22Growth 26Conversion 63Competition 39Returns 91Price range 84Avg price 93Brand share 22Review moat 57Quality gap 37
**Avg price**
**Great****$22.18**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.38–$49.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,205.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$87K**
$87K/yr · 70K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honey face wash is a $87K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey face wash market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#659**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**6%**
- Farmacy55% - Earth To Skin24% - LILY SADO5% - esfolio4% - MELORA3% - NOW Foods2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/honey-face-wash/trend)
## **Top honey face wash search terms**
- **farmacy face wash**19K/yr+25.5%6.6% conv. - **farmacy cleanser**12K/yr+15.2%4.4% conv. - **honey face wash**9K/yr-3.3%3.5% conv. - **manuka honey face wash**8K/yr-14.4%3.7% conv. - **earth to skin**7K/yr-15.1%3.0% conv. - **honey cleanser**4K/yr-14.6%2.4% conv. - **pharmacy face wash**3K/yr+10.4%12.6% conv. - **earth to skin manuka honey**3K/yr-16.9%11.9% conv. - **farmacy clean bee**3K/yr-33.6%1.5% conv. - **farmacy whipped greens cleanser**3K/yr-42.0%10.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/honey-face-wash/search-terms)
## **Top honey face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish + Help Remove Makeup + Impurities - Enriched with Aloe + Moringa Oil to Soothe Purify + Refresh Skin (150ml)**Farmacy**$29.75**4.5★193 rev](https://www.amazon.com/dp/B0DQ2DJYDZ) [2**Farmacy Foaming Face Wash for Oily Skin - Whipped Greens Oil-Free Gentle Facial Cleanser + Exfoliator - Infused with Green Clay to Remove Impurities Control Oil + Maintain Skin Hydration (150ml)**Farmacy**$29.69**4.6★166 rev](https://www.amazon.com/dp/B0DQ2DLXSK) [3**Earth To Skin Manuka Honey Facial Cleanser for Sensitive Skin - Hydrating Manuka Honey Face Wash with Glycerin - Gentle Daily Face Cleanser That Cleans Without Drying - Sulfate Free Formula - 5 Fl Oz**Earth To Skin**$17.32**4.5★397 rev](https://www.amazon.com/dp/B07W4LQGPX) [4**Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish & Help Remove Makeup & Impurities - Enriched with Aloe & Moringa Oil to Soothe Purify & Refresh Skin (50ml)**Farmacy**$13.36**4.5★193 rev](https://www.amazon.com/dp/B0F8R9PPPX) [5**Earth To Skin Facial Care Starter Set: Manuka Honey Cleanser (1.0 Fl Oz) Day Gel Cream (0.5 Fl Oz) Night Cream (0.5 Fl Oz) and Royel Jelly Eye Cream (0.23 Fl Oz)**Earth To Skin**$11.67**4.1★259 rev](https://www.amazon.com/dp/B088DJF5NY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Im from Honey Syrup Pack Cleanser Mask-to-Foam Hydrating Cleanser with Honey Glass & Dewy Glow Moisture-Rich Facial Cleanser Korean Skin Care 4.06fl.oz**I'm from**$19.61**13 rev5mo ago](https://www.amazon.com/dp/B0GFW5MRLG) [**Farmacy Bright On AHA Face Exfoliator - Daily Micro-Exfoliating Foam Facial Exfoliant with Mandelic Acid - Refines Texture for a Brighter Smoother Complexion - Gentle + Hydrating Skin Care (100ml)**Farmacy**$32.70**38 rev6mo ago](https://www.amazon.com/dp/B0GGDHS9CL) [**Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish & Help Remove Makeup & Impurities - Enriched with Aloe & Moringa Oil to Soothe Purify & Refresh Skin (50ml)**Farmacy**$13.36**193 rev1y ago](https://www.amazon.com/dp/B0F8R9PPPX) [**Farmacy Foaming Face Wash for Oily Skin - Whipped Greens Oil-Free Gentle Facial Cleanser & Exfoliator - Infused with Green Clay to Remove Impurities Control Oil & Maintain Skin Hydration (50ml)**Farmacy**$13.32**166 rev1y ago](https://www.amazon.com/dp/B0F8RCWYFT) [**Farmacy Deep Double Cleanse Skincare Gift Set - Green Clean Makeup Remover Cleansing Balm & Whipped Foaming Face Wash for Oily Skin - Melts Away Makeup & Helps Promote Healthy Skin (2 Count)**Farmacy**$27.07**118 rev1y ago](https://www.amazon.com/dp/B0F6VJBB18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Im from Honey Syrup Pack Cleanser Mask-to-Foam Hydrating Cleanser with Honey Glass & Dewy Glow Moisture-Rich Facial Cleanser Korean Skin Care 4.06fl.oz**I'm from**$19.61**4.9★**▲ 276%**](https://www.amazon.com/dp/B0GFW5MRLG) [**Farmacy Bright On AHA Face Exfoliator - Daily Micro-Exfoliating Foam Facial Exfoliant with Mandelic Acid - Refines Texture for a Brighter Smoother Complexion - Gentle + Hydrating Skin Care (100ml)**Farmacy**$32.70**4.6★**▲ 175%**](https://www.amazon.com/dp/B0GGDHS9CL) [**Farmacy Makeup Remover Cleansing Balm - Green Clean Waterproof Makeup Remover Balm + Oil Cleanser for Face - Gently Melts Make Up + SPF - Hydrates + Softens Skin with Super Greens + Papaya (100ml)**Farmacy**$36.00**4.5★**▲ 58%**](https://www.amazon.com/dp/B0F45BYH43) [**Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish + Help Remove Makeup + Impurities - Enriched with Aloe + Moringa Oil to Soothe Purify + Refresh Skin (150ml)**Farmacy**$29.75**4.5★**▲ 21%**](https://www.amazon.com/dp/B0DQ2DJYDZ) [**Earth To Skin Facial Care Starter Set: Manuka Honey Cleanser (1.0 Fl Oz) Day Gel Cream (0.5 Fl Oz) Night Cream (0.5 Fl Oz) and Royel Jelly Eye Cream (0.23 Fl Oz)**Earth To Skin**$11.67**4.1★**▲ 17%**](https://www.amazon.com/dp/B088DJF5NY)
**~~View all trending →~~**
## **What buyers say about honey face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**17%
*“Gentle cleansing”*
**Soft Feel**11%
*“Very gentle”*
**Smell**9%
*“subtle fragrance”*
**Suitability Combination Skin**9%
*“Works great for my combination skin”*
**Moist/Dry**7%
*“Very moisturizing”*
**Quality-Overall**7%
*“Nice quality and Cleans efficiently”*
**Suitability Dry Skin**5%
*“Gentle exfoliation for daily use”*
**Ease Of Cleaning**5%
*“Cleanses really well”*
**Value For Money**3%
*“great price too”*
**Efficiency**2%
*“Thsi works great”*
### **What buyers complain about **
**Smell**10%
*“It smells cheap”*
**Allergies**8%
*“extremely irritating to the skin”*
**Moist/Dry**7%
*“Drying”*
**Value For Money**7%
*“Too expensive”*
**Ease Of Cleaning**5%
*“Too gentle for thorough cleansing”*
**Suitability Dry Skin**5%
*“Having dry skin”*
**Cleansing**2%
*“this cleanser did not make my face feel clean”*
**Ease Of Use**2%
*“not to be able to use it is horrible”*
**Oily/Greasy**2%
*“It is greasy”*
**Thickness**1%
*“Its a thicker gel”*
### **Top return reasons **
**Smell**14%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Size-Overall**10%
**Functionality-Overall**7%
**Product Condition**5%
**Moist/Dry**4%
**Suitability Combination Skin**3%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is honey face wash profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the honey face wash niche?**
- 10 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in honey face wash?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 1.2%.
- **When does demand for honey face wash peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the honey face wash niche?**
- Listings span $9.38–$49.00; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)