---
title: "Honey Body Wash — $230K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/honey-body-wash"
last_updated: "2026-08-11T19:50:13.056Z"
locale: en
meta:
description: "Niche score 44/100 · $230K/yr market · 176K searches/yr · $17.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $230K/yr market · 176K searches/yr · $17.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey Body Wash — $230K/yr Amazon US Niche (2026) - Flapen"
---
# **honey body wash**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 23Conversion 77Competition 29Returns 99Price range 68Avg price 82Brand share 7Review moat 32Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.13–$39.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$230K**
$230K/yr · 176K searches
**Review moat**
**Okay****3,265.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honey body wash is a $230K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey body wash market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$222K–$266K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#801**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **29%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**1%**
- Suave45% - Olay43% - Ivory6% - Perlier2% - Victoria's Secret2% - Native1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -3.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/honey-body-wash/trend)
## **Top honey body wash search terms**
- **honey body wash**41K/yr+2.9%2.7% conv. - **suave milk and honey body wash**32K/yr-1.9%7.3% conv. - **milk and honey body wash**31K/yr-2.3%4.7% conv. - **olay ribbons body wash**24K/yr-0.9%8.9% conv. - **olay moisture ribbons body wash**10K/yr-2.4%9.4% conv. - **suave body wash milk and honey**7K/yr-21.6%7.3% conv. - **olay ribbons**5K/yr-18.6%11.6% conv. - **body wash honey**5K/yr+12.8%7.1% conv. - **olay body wash ribbons**5K/yr-7.0%10.9% conv. - **suave milk and honey**5K/yr-1.3%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/honey-body-wash/search-terms)
## **Top honey body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$17.90**4.8★2,116 rev](https://www.amazon.com/dp/B0FNNGZLJ7) [2**Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Lavender Oil Scent 18 fl oz**Olay**$6.92**4.8★4,183 rev](https://www.amazon.com/dp/B004A7T7F8) [3**Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Manuka Honey Scent 18 fl oz**Olay**$7.57**4.8★4,183 rev](https://www.amazon.com/dp/B00B22BC3O) [4**Suave Milk & Honey Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 FL OZ**Suave**$3.13**4.6★49 rev](https://www.amazon.com/dp/B0FNZ8JGW5) [5**Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones for Sensitive Skin Designed for Skins pH Honey Scent 35 oz**Ivory**$6.70**4.8★19,457 rev](https://www.amazon.com/dp/B09M7NWD7T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suave Essentials Gentle Body Wash Milk & Honey With a Sweet Oil Blend Essence Infused with Vitamin E & Honey Extract 30 oz 4 count**Suave**$20.59**0 rev1mo ago](https://www.amazon.com/dp/B0H42QY34F) [**Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Lavender Oil Scent 18 fl oz (Pack of 4)**Olay**$26.59**4,183 rev7mo ago](https://www.amazon.com/dp/B0FTHJVDS7) [**Perlier Honey Bath Cream 16.9 Fl oz 500 ml Nourishing Italian Honey Bath & Shower Cleanser Moisturizing Body Wash for Silky Soft Skin Rich Creamy Lather with Natural Humectants**Perlier**$31.51**617 rev9mo ago](https://www.amazon.com/dp/B0FS5H97Z1) [**Suave Milk & Honey Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 FL OZ**Suave**$3.13**49 rev10mo ago](https://www.amazon.com/dp/B0FNZ8JGW5) [**Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$17.90**2,116 rev10mo ago](https://www.amazon.com/dp/B0FNNGZLJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Suave Essentials Gentle Body Wash Milk & Honey With a Sweet Oil Blend Essence Infused with Vitamin E & Honey Extract 30 oz 4 count**Suave**$20.59**0.0★**▲ 262%**](https://www.amazon.com/dp/B0H42QY34F) [**Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$17.90**4.8★**▲ 130%**](https://www.amazon.com/dp/B0FNNGZLJ7) [**Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Women & Men Vegan & Cruelty-Free Free of Sulfates & Parabens Toasted Vanilla & Honey 18 fl oz**Native**$10.84**4.6★**▲ 120%**](https://www.amazon.com/dp/B0DH67R2Z9) [**Suave Milk & Honey Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 FL OZ**Suave**$3.13**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FNZ8JGW5) [**Perlier Honey Bath Cream 16.9 Fl oz 500 ml Nourishing Italian Honey Bath & Shower Cleanser Moisturizing Body Wash for Silky Soft Skin Rich Creamy Lather with Natural Humectants**Perlier**$31.51**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FS5H97Z1)
**~~View all trending →~~**
## **What buyers say about honey body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Amazing scent”*
**Soft Feel**10%
*“Makes my skin smooth”*
**Value For Money**8%
*“Value for money”*
**Moist/Dry**5%
*“Feels good smells great moisturizer for my skin”*
**Quality-Overall**4%
*“Luxury in a bottle”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Suitability Dry Skin**3%
*“It doesn't leave your skin dried out”*
**Lather**3%
*“I love this body wash,.it keeps my body moisturized and its tick and lathers up like an expensive body wash and smells wonderful”*
**Suitability Combination Skin**3%
*“Makes my skin feel great”*
**Cleansing**2%
*“Great value for a decent skin cleaning product”*
### **What buyers complain about **
**Smell**30%
*“is floral in scent”*
**Leak-Proof**7%
*“leaked all over the other items”*
**Quality-Overall**6%
*“Poor quality control”*
**Allergies**4%
*“I have horrible eczema”*
**Dilute/Watery**4%
*“Watery”*
**Sensitivity-Overall**4%
*“I have sensitive skin”*
**Texture/Consistency-Overall**3%
*“This is almost too smoothing”*
**Product Condition**2%
*“it looks like its been used”*
**Value For Money**2%
*“I thought it was overpriced until I saw they were the larger size 18 fluid oz”*
**Adhesion/Stickiness**2%
*“its super gooey looks like glue now”*
### **Top return reasons **
**Smell**42%
**Leak-Proof**25%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Motor Power**3%
**Product Condition**3%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
**Value For Money**2%
**Dispensing Mechanism**1%
## **Common questions**
- **Is honey body wash profitable to sell on Amazon United States?**
- The niche generates $230K/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the honey body wash niche?**
- 7 brands and 80 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in honey body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Quality-Overall. The return rate is 0.2%.
- **When does demand for honey body wash peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the honey body wash niche?**
- Listings span $3.13–$39.72; the average listing price is $17.74 (sweet spot $15–$100). The average incumbent carries 3,265 reviews — the moat a new listing must climb.
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