---
title: "Hollister Shirts for Men — $478K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hollister-shirts-for-men"
last_updated: "2026-08-11T10:48:50.008Z"
locale: en
meta:
description: "Niche score 54/100 · $478K/yr market · 593K searches/yr · $36.13 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $478K/yr market · 593K searches/yr · $36.13 avg price. Soft demand (-3.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hollister Shirts for Men — $478K/yr Amazon US Niche (2026) - Flapen"
---
# **hollister shirts for men**
**Worth a look**
Shows low returns (0.5%), but soft demand (-3.6% this quarter) keeps it on the watch list.
Market size 59Growth 23Conversion 28Competition 76Returns 97Price range 36Avg price 95Brand share 63Review moat 23Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.13**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$478K**
$478K/yr · 593K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.72–$245.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,125.16**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hollister shirts for men is a $478K/yr Amazon United States market (593K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hollister shirts for men market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$452K–$542K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,199**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **87%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **-35 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**29%**
- Hollister40% - AEROPOSTALE12% - POLO RALPH LAUREN7% - EVERYDAY TEES4% - Calvin Klein4% - Eisctnd4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hollister-shirts-for-men/trend)
## **Top hollister shirts for men search terms**
- **hollister cologne for men**194K/yr-13.9%4.0% conv. - **hollister shirts for men**57K/yr+13.9%0.1% conv. - **hollister t shirts for men**95K/yr+10.6%0.1% conv. - **hollister cologne**44K/yr-6.3%3.3% conv. - **hollister shirts**19K/yr+45.9%0.0% conv. - **camisas hollister para hombre**21K/yr+8.2%0.1% conv. - **playeras hollister para hombre**19K/yr+8.2%0.0% conv. - **hollister men**29K/yr-36.8%0.1% conv. - **hollister shirt**13K/yr+19.3%0.0% conv. - **hollister perfume for men**11K/yr+23.4%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hollister-shirts-for-men/search-terms)
## **Top hollister shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$24K10%$48K15%$72K20%$96K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml**Hollister**$21.29**4.6★7,591 rev](https://www.amazon.com/dp/B01GONKCVS) [2**POLO RALPH LAUREN Classic Fit Undershirt w/Wicking 3-Pack Crews Andover Heather/Bali Blue/Cruise Navy MD**POLO RALPH LAUREN**$43.65**4.5★15,359 rev](https://www.amazon.com/dp/B07GBXNTZ3) [3**Aero A87 Solid Pique Polo Kumquat M**AEROPOSTALE**$13.12**4.5★4,572 rev](https://www.amazon.com/dp/B0D1GT8C9C) [4**Hollister Canyon Escape Men EDT Spray 3.4 oz**Hollister**$22.80**4.5★534 rev](https://www.amazon.com/dp/B093VLLNVL) [5**Calvin Klein Mens Standard Light Weight Quick Dry Short Sleeve 40+ UPF Protection Active Top Black Logo Medium**Calvin Klein**$15.25**4.6★3,950 rev](https://www.amazon.com/dp/B09ZVNRVGK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommy Hilfiger Mens Cotton Classic 3-Pack Crewneck Undershirts**Tommy Hilfiger**$20.76**2,411 rev3mo ago](https://www.amazon.com/dp/B0CLBBSP7N) [**Hollister California Mens Crew Neck 100% Cotton T-Shirt HOM C (Small 00283-230)**Hollister**$24.94**4 rev6mo ago](https://www.amazon.com/dp/B0GGT1DZR8) [**QOSOQ Mens Polo Shirts Short Sleeve Golf Polo T Shirt Lightweight Casual Button Down Shirts Summer Collared with Pocket Navy Blue**QOSOQ**$26.62**238 rev1y ago](https://www.amazon.com/dp/B0F2N4WT2T) [**Eisctnd 4 Pack Mens Oversized T-Shirts Heavy Cotton Vintage Tee Loose Fit Baggy Short Sleeve Casual Streetwear Unisex Tops(4-Black+Beige+Grey+Green-L)**Eisctnd**$38.54**451 rev1y ago](https://www.amazon.com/dp/B0F29KC5NC) [**EVERYDAY TEES 12 Pack Mens Cotton Crew Neck Regular T-Shirts Bulk Short Sleeve Lightweight Tees Mix Colors (US Alpha Large Regular Regular Dark Assorted)**EVERYDAY TEES**$56.72**813 rev2y ago](https://www.amazon.com/dp/B0D6L8DRVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EVERYDAY TEES 12 Pack Mens Cotton Crew Neck Regular T-Shirts Bulk Short Sleeve Lightweight Tees Mix Colors (US Alpha Large Regular Regular Dark Assorted)**EVERYDAY TEES**$56.72**4.4★**▲ 206%**](https://www.amazon.com/dp/B0D6L8DRVB) [**Aero A87 Solid Pique Polo Lavendar M**AEROPOSTALE**$14.73**4.5★**▲ 199%**](https://www.amazon.com/dp/B0D1GTNPCH) [**EVERYDAY TEES Mens Heavy Cotton Tee (Pack of 12) Assorted Mixed Color Small to 5XL (US Alpha Large Regular Regular Assorted)**EVERYDAY TEES**$54.33**4.2★**▲ 197%**](https://www.amazon.com/dp/B0D4VYQL62) [**QOSOQ Mens Polo Shirts Short Sleeve Golf Polo T Shirt Lightweight Casual Button Down Shirts Summer Collared with Pocket Navy Blue**QOSOQ**$26.62**4.1★**▲ 196%**](https://www.amazon.com/dp/B0F2N4WT2T) [**Polo Ralph Lauren Mens Classic Fit Cotton Crew Tee White/Surf Blue Surf Blue/White Cruise Navy/White Small**POLO RALPH LAUREN**$45.33**4.5★**▲ 194%**](https://www.amazon.com/dp/B07GBWP9R7)
**~~View all trending →~~**
## **What buyers say about hollister shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Fresh scent”*
**Value For Money**9%
*“Great Value”*
**Quality-Overall**6%
*“Great quality, exactly as described, and arrived on time”*
**Size-Overall**6%
*“Fit great”*
**Durability**3%
*“Very durable”*
**Gifting Purpose**2%
*“Excellent gift choice”*
**Comfort-Overall**1%
*“is very comfortable”*
**Advertised Vs Actual Product**1%
*“Exactly what I was wanting”*
**Ease Of Use**1%
*“very easy to use”*
**Weight Light**1%
*“lightweight”*
### **What buyers complain about **
**Smell**34%
*“Scent is weak”*
**Durability**10%
*“One of them is a bit torn up now”*
**Size-Overall**7%
*“So big”*
**Value For Money**4%
*“Over priced”*
**Leak-Proof**3%
*“LID KEEPS LEAKING AND HAS LEAKED MOSTLY OUT OF THE BOTLE”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Alcohol Content**2%
*“smells like alcohol sanitizer”*
**Quality-Overall**2%
*“was expecting a higher quality product”*
**Strength**2%
*“Not strong”*
**Defective Material/Parts**1%
*“Item delivered broken”*
### **Top return reasons **
**Size-Overall**57%
**Length**11%
**Chest Fit**6%
**Material Quality**4%
**Sleeve Fit**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
**Waist Fit**2%
**Quality-Overall**1%
## **Common questions**
- **Is hollister shirts for men profitable to sell on Amazon United States?**
- The niche generates $478K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the hollister shirts for men niche?**
- 23 brands and 91 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in hollister shirts for men?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.5%.
- **When does demand for hollister shirts for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the hollister shirts for men niche?**
- Listings span $8.72–$245.97; the average listing price is $36.13 (sweet spot $15–$100). The average incumbent carries 7,125 reviews — the moat a new listing must climb.
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