---
title: "Hollister Malaia Perfume — $289K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hollister-malaia-perfume"
last_updated: "2026-08-05T22:34:41.875Z"
locale: en
meta:
description: "Niche score 47/100 · $289K/yr market · 278K searches/yr · $32.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $289K/yr market · 278K searches/yr · $32.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hollister Malaia Perfume — $289K/yr Amazon US Niche (2026) - Flapen"
---
# **hollister malaia perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 23Conversion 40Competition 33Returns 100Price range 95Avg price 95Brand share 0Review moat 51Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.36**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.85–$80.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$289K**
$289K/yr · 278K searches
**Review moat**
**Good****1,467.79**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hollister malaia perfume is a $289K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hollister malaia perfume market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$259K–$324K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,088**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Hollister77% - Abercrombie & Fitch23% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hollister-malaia-perfume/trend)
## **Top hollister malaia perfume search terms**
- **hollister perfume for women**122K/yr-10.2%3.6% conv. - **hollister perfume**47K/yr+14.6%3.2% conv. - **abercrombie perfume for women**26K/yr-14.3%2.5% conv. - **abercrombie perfume**18K/yr+3.9%1.1% conv. - **abercrombie and fitch perfume**13K/yr-8.2%1.3% conv. - **american eagle perfume**10K/yr-6.4%0.5% conv. - **american eagle perfume for women**8K/yr-4.4%0.7% conv. - **abercrombie 8 perfume for women**8K/yr-15.3%6.0% conv. - **abercrombie & fitch perfume**5K/yr+49.5%1.2% conv. - **perfume hollister**6K/yr-2.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hollister-malaia-perfume/search-terms)
## **Top hollister malaia perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hollister Wave Women Eau De Parfum 3.4 Ounce**Hollister**$20.17**4.5★5,611 rev](https://www.amazon.com/dp/B01GONK8JE) [2**Abercrombie & Fitch Authentic Women 3.4 oz EDP Spray**Abercrombie & Fitch**$37.17**4.6★1,859 rev](https://www.amazon.com/dp/B07S862FWG) [3**Hollister Wave For Her Eau de Parfum Spray 30ml**Hollister**$17.85**4.3★362 rev](https://www.amazon.com/dp/B01IAPKI3A) [4**Hollister Canyon Escape Women EDP Spray 3.4 oz (HO26700)**Hollister**$22.65**4.3★564 rev](https://www.amazon.com/dp/B093V12ND8) [5**Hollister Wave 2 Eau de Parfum Spray WoMen 3.4 Ounce**Hollister**$20.93**4.4★944 rev](https://www.amazon.com/dp/B0727SRCY6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hollister Wave For Her Eau de Parfum Spray 1.0oz / 30ml (Pack Of 2 Floral)**Hollister**$31.97**362 rev7mo ago](https://www.amazon.com/dp/B0G7MKB5QW) [**Canyon Rush by Hollister for Women - 3.4 oz EDP Spray**Hollister**$22.64**117 rev2y ago](https://www.amazon.com/dp/B09X7KL8N1) [**Abercrombie & Fitch Naturally Fierce Women EDP Spray 3.4 oz (AF16778_1)**Abercrombie & Fitch**$26.69**604 rev5y ago](https://www.amazon.com/dp/B0925R5M1F) [**Hollister Canyon Escape Women EDP Spray 3.4 oz (HO26700)**Hollister**$22.65**564 rev5y ago](https://www.amazon.com/dp/B093V12ND8) [**Abercrombie & Fitch First Instinct Together Women 3.4 oz EDP Spray**Abercrombie & Fitch**$28.82**272 rev5y ago](https://www.amazon.com/dp/B08K3YX69D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hollister Wave For Her Eau de Parfum Spray 1.0oz / 30ml (Pack Of 2 Floral)**Hollister**$31.97**4.3★**▲ 122%**](https://www.amazon.com/dp/B0G7MKB5QW) [**Canyon Rush by Hollister for Women - 3.4 oz EDP Spray**Hollister**$22.64**4.2★**▲ 57%**](https://www.amazon.com/dp/B09X7KL8N1) [**Abercrombie & Fitch Naturally Fierce Women EDP Spray 3.4 oz (AF16778_1)**Abercrombie & Fitch**$26.69**4.2★**▲ 53%**](https://www.amazon.com/dp/B0925R5M1F) [**Hollister Wave For Her Eau de Parfum Spray 30ml**Hollister**$17.85**4.3★**▲ 47%**](https://www.amazon.com/dp/B01IAPKI3A) [**Abercrombie & Fitch Authentic Women 3.4 oz EDP Spray**Abercrombie & Fitch**$37.17**4.6★**— 10%**](https://www.amazon.com/dp/B07S862FWG)
**~~View all trending →~~**
## **What buyers say about hollister malaia perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Great fragrance”*
**Value For Money**8%
*“Great value”*
**Size-Overall**3%
*“Good size”*
**Quality-Overall**2%
*“well made”*
**Gifting Purpose**2%
*“Mom loved part of her Mother's day gift”*
**Weight Light**1%
*“Light and lasts all day”*
**Durability**1%
*“It definitely lasts all day”*
**Soft Feel**1%
*“Clean smooth and fresh”*
**Design-Overall**1%
*“The bottle is nicely designed”*
**Advertised Vs Actual Product**1%
*“exactly as described”*
### **What buyers complain about **
**Smell**50%
*“Smell doesnt last”*
**Durability**12%
*“Not a lot of longevity”*
**Value For Money**3%
*“not the Lancome price”*
**Size-Overall**2%
*“The bottle is so big too”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Strength**2%
*“Not the same strength”*
**Quality-Overall**2%
*“Cheap”*
**Suitability Dry Skin**2%
*“doesnt last long on skin at all”*
**Alcohol Content**1%
*“it dont have a strong alcohol scent to it”*
**Suitability Hot Weather**1%
*“Keep that in mind if you plan on wearing this on a hot day”*
## **Common questions**
- **Is hollister malaia perfume profitable to sell on Amazon United States?**
- The niche generates $289K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the hollister malaia perfume niche?**
- 2 brands and 39 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hollister malaia perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for hollister malaia perfume peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the hollister malaia perfume niche?**
- Listings span $17.85–$80.50; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.
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