---
title: "Hollister Jake Cologne for Men — $640K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hollister-jake-cologne-for-men"
last_updated: "2026-08-11T13:30:06.204Z"
locale: en
meta:
description: "Niche score 52/100 · $640K/yr market · 1.4M searches/yr · $30.14 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $640K/yr market · 1.4M searches/yr · $30.14 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hollister Jake Cologne for Men — $640K/yr Amazon US Niche (2026) - Flapen"
---
# **hollister jake cologne for men**
**Worth a look**
Shows a sweet-spot price point ($30.14 avg), but weak search conversion (1.5%) keeps it on the watch list.
Market size 66Growth 23Conversion 19Competition 78Returns 50Price range 36Avg price 95Brand share 45Review moat 53Quality gap 60
**Avg price**
**Incredible****$30.14**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Good****$640K**
$640K/yr · 1.4M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,384.41**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.08–$245.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hollister jake cologne for men is a $640K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hollister jake cologne for men market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$603K–$754K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#6,321**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **82%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**78%**
Top 20: 98%
**Top-5 click share**
**37%**
Top 20: 68%
**Open market**
**20%**
- Hollister51% - AEROPOSTALE10% - KEEPSHOWING8% - EasyGala5% - EVERYDAY TEES4% - HeSaYep3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 14.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hollister-jake-cologne-for-men/trend)
## **Top hollister jake cologne for men search terms**
- **hollister**794K/yr-2.1%0.1% conv. - **hollister cologne for men**194K/yr-13.9%3.9% conv. - **hollister perfume for women**122K/yr-10.2%3.5% conv. - **hollister perfume**47K/yr+14.6%3.1% conv. - **holister**60K/yr-4.5%0.2% conv. - **hollister cologne**44K/yr-6.3%3.2% conv. - **hollister wave perfume**5K/yr+114.4%9.0% conv. - **american eagle cologne for men**17K/yr-5.8%0.7% conv. - **hollister perfume for men**11K/yr+23.4%2.3% conv. - **hollister jake cologne for men**13K/yr+5.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hollister-jake-cologne-for-men/search-terms)
## **Top hollister jake cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$26K8%$51K12%$77K16%$102K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml**Hollister**$21.29**4.6★7,591 rev](https://www.amazon.com/dp/B01GONKCVS) [2**Hollister Wave Women Eau De Parfum 3.4 Ounce**Hollister**$20.17**4.5★5,611 rev](https://www.amazon.com/dp/B01GONK8JE) [3**Hollister Womens Cable-Knit Icon V-Neck Sweater Cardigan (Slim Fit) HOW-73 (X-Small 00093-600)**Hollister**$39.47**5.0★2 rev](https://www.amazon.com/dp/B0GRPDNJ5T) [4**EVERYDAY TEES 12 Pack Mens Cotton Crew Neck Regular T-Shirts Bulk Short Sleeve Lightweight Tees Mix Colors (US Alpha Large Regular Regular Assorted)**EVERYDAY TEES**$55.51**4.4★813 rev](https://www.amazon.com/dp/B0D4XB43V3) [5**EasyGala Womens Cotton Long Sleeve Henley Shirts Sexy Button Down Square Neck Tops Slim Fit T-Shirt Trendy Casual Outfits Fall Basic V Neck Clothes 2026 Light Heather Grey Small**EasyGala**$16.95**4.5★258 rev](https://www.amazon.com/dp/B0F9K92R28)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hollister California Womens Soft Fleece Hoodie (Slim Fit) HOW-17 (Small 00137-201)**Hollister**$49.40**7 rev3mo ago](https://www.amazon.com/dp/B0GX2DPL8Y) [**Hollister Mens Short Sleeve 100% Cotton Crew Neck/Henley T-Shirt (Slim Fit) HOM-S (Medium 00016-400)**Hollister**$25.11**0 rev4mo ago](https://www.amazon.com/dp/B0GSL1QNTB) [**Hollister Womens Cable-Knit Icon V-Neck Sweater Cardigan (Slim Fit) HOW-73 (X-Small 00093-600)**Hollister**$39.47**2 rev4mo ago](https://www.amazon.com/dp/B0GRPDNJ5T) [**VnimVinter Women Fairy Grunge Y2k Babydoll Shirt Cap Sleeve Micro Polka Dot Tie Back Flowy Babydoll Top Preppy Clothes (White S)**VnimVinter**$20.70**50 rev10mo ago](https://www.amazon.com/dp/B0FR4WQ8R2) [**EasyGala Womens Cotton Long Sleeve Henley Shirts Sexy Button Down Square Neck Tops Slim Fit T-Shirt Trendy Casual Outfits Fall Basic V Neck Clothes 2026 Light Heather Grey Small**EasyGala**$16.95**258 rev1y ago](https://www.amazon.com/dp/B0F9K92R28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aero Core Skinny Dark Wash 8 Regular**AEROPOSTALE**$37.94**4.0★**▲ 158%**](https://www.amazon.com/dp/B0D1GZ1W1V) [**Hollister California Womens Soft Fleece Hoodie (Slim Fit) HOW-17 (Small 00137-201)**Hollister**$49.40**4.4★**▲ 158%**](https://www.amazon.com/dp/B0GX2DPL8Y) [**Hollister Mens Short Sleeve 100% Cotton Crew Neck/Henley T-Shirt (Slim Fit) HOM-S (Medium 00016-400)**Hollister**$25.11**0.0★**▲ 157%**](https://www.amazon.com/dp/B0GSL1QNTB) [**Aero A87 Solid Pique Polo Lavendar M**AEROPOSTALE**$14.73**4.5★**▲ 157%**](https://www.amazon.com/dp/B0D1GTNPCH) [**Hollister Womens Cable-Knit Icon V-Neck Sweater Cardigan (Slim Fit) HOW-73 (X-Small 00093-600)**Hollister**$39.47**5.0★**▲ 156%**](https://www.amazon.com/dp/B0GRPDNJ5T)
**~~View all trending →~~**
## **What buyers say about hollister jake cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“Amazing smell”*
**Size-Overall**10%
*“Great flattering fit”*
**Value For Money**7%
*“Great Value”*
**Comfort-Overall**5%
*“Very comfortable”*
**Quality-Overall**5%
*“great quality shirt”*
**Material Quality**3%
*“the material is soft and breathable”*
**Color**3%
*“I bought several colors”*
**Soft Feel**3%
*“Clean smooth and fresh”*
**Advertised Vs Actual Product**1%
*“It's exactly what I was hoping for”*
**Stretchability/Expandability/Elasticity**1%
*“Nice and stretchy”*
### **What buyers complain about **
**Smell**30%
*“Smells horrible”*
**Size-Overall**13%
*“Run big”*
**Durability**6%
*“Not a lot of longevity”*
**Thickness**2%
*“The fabric was thick”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Alcohol Content**2%
*“it smells like pure alcohol”*
**Value For Money**2%
*“not the Lancome price”*
**Leak-Proof**2%
*“Bottle leaks”*
**Material Quality**1%
*“Do buy these t-shirts if you're expecting cotton shirts it will be a waste of your time”*
**Breathability**1%
*“The armpits have no breathing room”*
### **Top return reasons **
**Size-Overall**53%
**Length**8%
**Material Quality**8%
**Chest Fit**7%
**Waist Fit**3%
**Transparency**3%
**Sleeve Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Neck Fit**2%
## **Common questions**
- **Is hollister jake cologne for men profitable to sell on Amazon United States?**
- The niche generates $640K/yr across 51 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the hollister jake cologne for men niche?**
- 23 brands and 73 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in hollister jake cologne for men?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 3.0%.
- **When does demand for hollister jake cologne for men peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 14.2× the quietest.
- **What does it cost to enter the hollister jake cologne for men niche?**
- Listings span $9.08–$245.97; the average listing price is $30.14 (sweet spot $15–$100). The average incumbent carries 1,384 reviews — the moat a new listing must climb.
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