---
title: "Search terms — holiday makeup gift sets - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/holiday-makeup-gift-sets/search-terms"
last_updated: "2026-08-11T18:45:20.121Z"
locale: en
meta:
  description: "Niche score 34/100 · $36K/yr market · 245K searches/yr · $14.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · $36K/yr market · 245K searches/yr · $14.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — holiday makeup gift sets - Flapen"
---

# **holiday makeup gift sets**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 12Conversion 12Competition 45Returns 86Price range 62Avg price 74Brand share 0Review moat 31Quality gap 55

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.58–$31.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,406.83**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$36K**

$36K/yr · 245K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms