---
title: "Hims Pills for Men Viagra — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hims-pills-for-men-viagra"
last_updated: "2026-08-11T13:31:38.586Z"
locale: en
meta:
description: "Niche score 51/100 · $12K/yr market · 33K searches/yr · $26.38 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $12K/yr market · 33K searches/yr · $26.38 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hims Pills for Men Viagra — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **hims pills for men viagra**
**Worth a look**
Shows low returns (0.1%), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 64Conversion 17Competition 37Returns 100Price range 82Avg price 95Brand share 49Review moat 18Quality gap 92
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.70–$52.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+42.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****16,163.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, hims pills for men viagra is a $12K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hims pills for men viagra market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$13K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**19%**
- HIMS & HERS29% - Sapir's Nutrition21% - Promescent10% - Natures Craft9% - Oohma7% - ONE A DAY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +42.2% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hims-pills-for-men-viagra/trend)
## **Top hims pills for men viagra search terms**
- **hims pills**25K/yr+66.9%0.9% conv. - **hims pills for men viagra**7K/yr-38.3%0.4% conv. - **hims viagra pills for men**2K/yr-21.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hims-pills-for-men-viagra/search-terms)
## **Top hims pills for men viagra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**hims Hair Regrowth Treatment - Topical Minoxidil 5% Solution for Men - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack**HIMS & HERS**$28.04**3.8★1,872 rev](https://www.amazon.com/dp/B09H3R8Y7P) [2**Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews**Sapir's Nutrition**$23.40**4.2★1,822 rev](https://www.amazon.com/dp/B0D9VMFRM2) [3**Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml**Promescent**$23.66**3.9★16,448 rev](https://www.amazon.com/dp/B07SQ48736) [4**Natures Craft Horny Goat Weed for Men - Extra Strength Male Supplement with Black Maca Root Tongkat Ali Saw Palmetto & Panax Ginseng Extract for Stamina & Energy - 90 Count**Natures Craft**$18.13**3.9★37,746 rev](https://www.amazon.com/dp/B07F3JRZXB) [5**One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D Zinc Folic Acid and B Vitamins Physical Energy Support 200 Count**ONE A DAY**$15.17**4.7★57,624 rev](https://www.amazon.com/dp/B001F71XAI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+**TERRA ELMNT**$30.59**183 rev4mo ago](https://www.amazon.com/dp/B0G4564NS5) [**New Male Enhancing Supplement Designed to be Fast Acting for Blood Flow to Gain Length & Girth + Stamina Increase Size Strength Maca Epimedium and Other Natural Ingredients 3rd Party Tested**Oohma**$45.24**74 rev6mo ago](https://www.amazon.com/dp/B0GFCTQ1JD) [**Oohma New Male Enhancing Supplement Designed to be Fast Acting for Blood Flow to Gain Length & Girth + Stamina Maca Epimedium and Other Natural Ingredients 3rd Party Tested Supplement 60 Tablets**Oohma**$44.70**182 rev7mo ago](https://www.amazon.com/dp/B0G1SV611S) [**Erect SURGE - Supports Male Blood Flow for Performance lntimacy Hardness | Helps Boost Desire Stamina & Size | 20 Ingredients for Men to Restore Confidence | 3rd Party Tested - 60 Pills**Nutrimend IQ**$50.29**652 rev1y ago](https://www.amazon.com/dp/B0FHJF9H2Y) [**Testosterone Booster Gummies Male Enhancing Supplement Add 2 in Enlargement Gummies for Men Male Enhancement Chews Energy Strength Stamina Endurance Performance Natural Blue Berry Chews**Sapir's Nutrition**$23.40**1,822 rev1y ago](https://www.amazon.com/dp/B0D9VMFRM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ULTRA MALE Premium Testosterone Booster for Men w. 100:1 Shilajit 40:1 Black Maca Ashwagandha 25% Tongkat Ali 10% - Clinical Strength Male Enhancing Testosterone Supplement for Men Health Libido+**TERRA ELMNT**$30.59**4.3★**▲ 202%**](https://www.amazon.com/dp/B0G4564NS5) [**One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D Zinc Folic Acid and B Vitamins Physical Energy Support 200 Count**ONE A DAY**$15.17**4.7★**▲ 131%**](https://www.amazon.com/dp/B001F71XAI) [**Natures Craft Horny Goat Weed for Men - Extra Strength Male Supplement with Black Maca Root Tongkat Ali Saw Palmetto & Panax Ginseng Extract for Stamina & Energy - 90 Count**Natures Craft**$18.13**3.9★**▲ 119%**](https://www.amazon.com/dp/B07F3JRZXB) [**K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed**K-Y**$19.65**4.1★**▲ 88%**](https://www.amazon.com/dp/B01K5S5KWE) [**New Male Enhancing Supplement Designed to be Fast Acting for Blood Flow to Gain Length & Girth + Stamina Increase Size Strength Maca Epimedium and Other Natural Ingredients 3rd Party Tested**Oohma**$45.24**4.0★**▲ 86%**](https://www.amazon.com/dp/B0GFCTQ1JD)
**~~View all trending →~~**
## **What buyers say about hims pills for men viagra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent Product”*
**Energy Level**10%
*“Helps with energy”*
**Taste-Overall**9%
*“Works like described and taste good”*
**Advertised Vs Actual Product**7%
*“Accurate Description”*
**Efficiency**6%
*“It does work”*
**Value For Money**5%
*“Can't beat the price”*
**Vitamin**5%
*“Happy for this vitamin”*
**Sexual Wellness**3%
*“Helps boost libido”*
**Ease Of Use**3%
*“Easy to Take”*
**Side Effects**3%
*“It did not cause side effects”*
### **What buyers complain about **
**Functionality-Overall**27%
*“Never worked”*
**Value For Money**6%
*“Over Priced”*
**Side Effects**6%
*“What I did get was terrible stomach pain”*
**Advertised Vs Actual Product**5%
*“Inaccurate website description”*
**Dosage**4%
*“such low dosage in mcg that it would never be effective”*
**Quality-Overall**4%
*“Immediately I noticed the bottle was small, old and dingy, very low quality”*
**Size-Overall**4%
*“to small size”*
**Smell**3%
*“Strong Chemical Smell”*
**Energy Level**3%
*“Absolutely no difference is energy or anything else”*
**Sexual Wellness**2%
*“Decrease in libido, decrease in sex drive”*
### **Top return reasons **
**Smell**14%
**Advertised Vs Actual Product**13%
**Ingredients-Overall**12%
**Functionality-Overall**11%
**Value For Money**8%
**Wrinkles**5%
**Size-Overall**4%
**Suitability Combination Skin**3%
**Sensitivity-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is hims pills for men viagra profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the hims pills for men viagra niche?**
- 13 brands and 76 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in hims pills for men viagra?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.1%.
- **When does demand for hims pills for men viagra peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the hims pills for men viagra niche?**
- Listings span $7.70–$52.30; the average listing price is $26.38 (sweet spot $15–$100). The average incumbent carries 16,164 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)