[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-hims-conditioner-men":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":218,"demand":223,"seasonality":370,"brandShare":371,"products":375,"feedback":407,"searchTerms":549,"related":569,"lastUpdated":171},"6295df16-bdff-4c02-a6fa-2a43721a9a87","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":157,"brandCountYearAgo":172,"sellerCount":163,"signals":173,"avgBsr":174,"pageQuality":166,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},286216,42253,0.6278,0.0447,0.2727,1,4.47,1364,24.84,23.9,26.47,3,12500,0.0036,0,"hims conditioner men","hims-conditioner-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhims-conditioner-men","Conditioners","2026-07-14T09:17:10.144088+00:00",6,[],363,10000,3000,4000,248400,310500,59,127,{"score":183,"verdict":184,"components":185},49,"skip",[186,191,194,198,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",50,0.15,286216.24,{"key":192,"score":193,"weight":189,"raw":155},"growth",31,{"key":195,"score":196,"weight":197,"raw":156},"conversion",100,0.1,{"key":199,"score":166,"weight":189,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",47,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",53,0.05,1363.67,{"key":211,"score":212,"weight":197,"raw":165},"returns",98,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",95,{"key":217,"score":215,"weight":208,"raw":157},"priceRange",{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.42,24.38,0.0215,115062,{"points":224,"droppedPartialWeek":369},[225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,302,305,308,311,314,317,320,322,325,328,331,334,337,340,342,345,348,351,353,355,357,360,363,366],{"week":226,"volume":227},"2025-08-03",863,{"week":229,"volume":230},"2025-08-10",811,{"week":232,"volume":233},"2025-08-17",820,{"week":235,"volume":236},"2025-08-24",894,{"week":238,"volume":239},"2025-08-31",773,{"week":241,"volume":242},"2025-09-07",896,{"week":244,"volume":245},"2025-09-14",587,{"week":247,"volume":248},"2025-09-21",661,{"week":250,"volume":251},"2025-09-28",634,{"week":253,"volume":254},"2025-10-05",640,{"week":256,"volume":257},"2025-10-12",831,{"week":259,"volume":260},"2025-10-19",614,{"week":262,"volume":263},"2025-10-26",641,{"week":265,"volume":266},"2025-11-02",615,{"week":268,"volume":269},"2025-11-09",700,{"week":271,"volume":272},"2025-11-16",660,{"week":274,"volume":275},"2025-11-23",703,{"week":277,"volume":278},"2025-11-30",755,{"week":280,"volume":281},"2025-12-07",867,{"week":283,"volume":284},"2025-12-14",794,{"week":286,"volume":287},"2025-12-21",800,{"week":289,"volume":290},"2025-12-28",642,{"week":292,"volume":293},"2026-01-04",824,{"week":295,"volume":296},"2026-01-11",881,{"week":298,"volume":299},"2026-01-18",810,{"week":301,"volume":257},"2026-01-25",{"week":303,"volume":304},"2026-02-01",782,{"week":306,"volume":307},"2026-02-08",839,{"week":309,"volume":310},"2026-02-15",808,{"week":312,"volume":313},"2026-02-22",813,{"week":315,"volume":316},"2026-03-01",879,{"week":318,"volume":319},"2026-03-08",842,{"week":321,"volume":319},"2026-03-15",{"week":323,"volume":324},"2026-03-22",815,{"week":326,"volume":327},"2026-03-29",846,{"week":329,"volume":330},"2026-04-05",855,{"week":332,"volume":333},"2026-04-12",984,{"week":335,"volume":336},"2026-04-19",931,{"week":338,"volume":339},"2026-04-26",914,{"week":341,"volume":281},"2026-05-03",{"week":343,"volume":344},"2026-05-10",909,{"week":346,"volume":347},"2026-05-17",955,{"week":349,"volume":350},"2026-05-24",852,{"week":352,"volume":304},"2026-05-31",{"week":354,"volume":350},"2026-06-07",{"week":356,"volume":293},"2026-06-14",{"week":358,"volume":359},"2026-06-21",825,{"week":361,"volume":362},"2026-06-28",1070,{"week":364,"volume":365},"2026-07-05",851,{"week":367,"volume":368},"2026-07-12",803,false,null,{"top":372,"otherBrandCount":166,"otherClickShare":166},[373],{"brand":374,"clickShare":157},"HIMS & HERS",[376,387,397],{"asin":377,"title":378,"brand":374,"imageUrl":379,"price":380,"rating":381,"reviews":382,"clickShare90":383,"clickShare360":384,"launchDate":385,"amazonUrl":386},"B09H3RR1TP","hims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31emrfTIitL.jpg",24.15,4.5,753,0.7007,0.6816,"2021-09-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09H3RR1TP",{"asin":388,"title":389,"brand":374,"imageUrl":390,"price":162,"rating":391,"reviews":392,"clickShare90":393,"clickShare360":394,"launchDate":395,"amazonUrl":396},"B0BSRFY6DH","hims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+wWic7zwL.jpg",4.6,208,0.1781,0.1867,"2023-01-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSRFY6DH",{"asin":398,"title":399,"brand":374,"imageUrl":400,"price":161,"rating":401,"reviews":402,"clickShare90":403,"clickShare360":404,"launchDate":405,"amazonUrl":406},"B09R6CHBF1","hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314y7qBz00L.jpg",4.3,3130,0.1212,0.1317,"2022-03-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09R6CHBF1",{"love":408,"hate":472,"returnReasons":527},[409,416,423,430,437,444,449,456,463,468],{"topic":410,"percentOfMentions":411,"verbatims":412},"Smell",0.25,[413,414,415],"Smell good, make my hair feel smooth & look healthy","He said makes his hair soft and smells good","Smells great",{"topic":417,"percentOfMentions":418,"verbatims":419},"Quality-Overall",0.2045,[420,421,422],"Good quality shampoo","Good quality product","Great product no concerns no complaints",{"topic":424,"percentOfMentions":425,"verbatims":426},"Hair Growth",0.1326,[427,428,429],"Thickens hair like advertised","Has helped keep my hair looking more full","Id recommend as I feel it helps greatly with hair loss or early onset of it",{"topic":431,"percentOfMentions":432,"verbatims":433},"Thickness",0.0795,[434,435,436],"Hair Thickener That Works","Good thickening poo","loves how thick his hair is",{"topic":438,"percentOfMentions":439,"verbatims":440},"Advertised Vs Actual Product",0.0455,[441,442,443],"Does exactly as advertised","Product works as described","Works better than advertised",{"topic":445,"percentOfMentions":439,"verbatims":446},"Suitability Straight Hair",[447,448,427],"Hair thickening","Stronger Hair Thanks To This Product",{"topic":450,"percentOfMentions":451,"verbatims":452},"Soft Feel",0.0417,[453,454,455],"still makes my hair feel softer","My beard is also really soft","Very Soft",{"topic":457,"percentOfMentions":458,"verbatims":459},"Value For Money",0.0341,[460,461,462],"Great value","But is priced better","Price matches quality",{"topic":464,"percentOfMentions":465,"verbatims":466},"Efficiency",0.0227,[467],"Works well if used properly",{"topic":469,"percentOfMentions":465,"verbatims":470},"Hair Styling",[471],"my hair loves it",[473,480,487,493,498,505,510,515,519,523],{"topic":474,"percentOfMentions":475,"verbatims":476},"Functionality-Overall",0.1875,[477,478,479],"Doesn't work","No change","Non-functional",{"topic":481,"percentOfMentions":482,"verbatims":483},"Allergies",0.11810000000000001,[484,485,486],"Itching problem","Itchy","Made my head itch",{"topic":417,"percentOfMentions":488,"verbatims":489},0.0694,[490,491,492],"Not as good as crew products","Garbage product, AVOID this","It's cheap and feels cheap,",{"topic":431,"percentOfMentions":494,"verbatims":495},0.0625,[496,497],"Not seeing any difference on hair thickness","it's thicker then ever",{"topic":499,"percentOfMentions":500,"verbatims":501},"Moist\u002FDry",0.0556,[502,503,504],"It dried my hair out","After use, my hair always feels like its not completely clean and kinda dry","Dries out my hair significantly",{"topic":506,"percentOfMentions":500,"verbatims":507},"Damage\u002FBurn Hair",[508,509],"Two weeks of use has left my hair damaged, dry, somehow thinner, AND broke out with red bumps atop my scalp","Terrible product, dried my hair like straw",{"topic":511,"percentOfMentions":451,"verbatims":512},"Suitability Short Hair",[513,514],"This product did not work for my hair type","feels like its really started thinning out my already thin hair",{"topic":516,"percentOfMentions":451,"verbatims":517},"Symptom Reduction",[518],"haven't noticed any difference at all",{"topic":410,"percentOfMentions":451,"verbatims":520},[521,522,410],"Eucalyptus apparently smells like your grandfathers hair gel","Honestly, it smells horrible",{"topic":524,"percentOfMentions":451,"verbatims":525},"Size-Overall",[526],"Tiny bottles without any positive or negative effect so far",[528,530,533,535,537,539,541,543,545,547],{"reason":438,"pct":529},0.2229,{"reason":531,"pct":532},"Leak-Proof",0.12269999999999999,{"reason":457,"pct":534},0.1063,{"reason":474,"pct":536},0.09820000000000001,{"reason":524,"pct":538},0.0736,{"reason":410,"pct":540},0.0695,{"reason":499,"pct":542},0.045,{"reason":506,"pct":544},0.0368,{"reason":511,"pct":546},0.0337,{"reason":548,"pct":546},"Defective Material\u002FParts",[550,555,559,564],{"term":551,"volume":552,"growthQoq":553,"conversionRate":554},"hims conditioner",14705,0.9084,0.2711,{"term":167,"volume":556,"growthQoq":557,"conversionRate":558},21044,-0.3554,0.2501,{"term":560,"volume":561,"growthQoq":562,"conversionRate":563},"hims thick fix conditioner",5841,-0.1916,0.2541,{"term":565,"volume":566,"growthQoq":567,"conversionRate":568},"hims conditioner men thick fix",663,-0.5926,0.1818,[570,577,582,588,593,598],{"title":571,"href":572,"score":573,"verdict":574,"marketSize":575,"growth90":576},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":578,"href":579,"score":573,"verdict":574,"marketSize":580,"growth90":581},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":583,"href":584,"score":573,"verdict":585,"marketSize":586,"growth90":587},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":589,"href":590,"score":573,"verdict":574,"marketSize":591,"growth90":592},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":594,"href":595,"score":573,"verdict":585,"marketSize":596,"growth90":597},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":599,"href":600,"score":601,"verdict":574,"marketSize":602,"growth90":603},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]