---
title: "Reviews — highlighter makeup - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/highlighter-makeup/reviews"
last_updated: "2026-08-11T13:55:04.452Z"
locale: en
meta:
  description: "Niche score 55/100 · $670K/yr market · 2.3M searches/yr · $9.53 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $670K/yr market · 2.3M searches/yr · $9.53 avg price. Soft demand (-7.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — highlighter makeup - Flapen"
---

# **highlighter makeup**

**Worth a look**

Shows low returns (1.2%), but soft demand (-7.7% this quarter) keeps it on the watch list.

Market size 67Growth 21Conversion 38Competition 74Returns 92Price range 73Avg price 29Brand share 58Review moat 21Quality gap 53

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.20–$43.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$670K**

$670K/yr · 2.3M searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.53**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,781.9**

avg incumbent reviews — the moat a new listing must climb

## Reviews