---
title: "Search terms — hero - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hero/search-terms"
last_updated: "2026-08-11T14:43:06.117Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.1M/yr market · 991K searches/yr · $15.81 avg price. Soft demand (-37.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.1M/yr market · 991K searches/yr · $15.81 avg price. Soft demand (-37.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — hero - Flapen"
---

# **hero**

**Worth a look**

Shows low returns (0.4%), but soft demand (-37.8% this quarter) keeps it on the watch list.

Market size 79Growth 6Conversion 73Competition 29Returns 98Price range 68Avg price 77Brand share 16Review moat 14Quality gap 70

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.1M**

$1.1M/yr · 991K searches

**Avg price**

**Great****$15.81**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$10.85–$24.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****23,955.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-37.8%**

90-day search growth — must beat 0% to launch

## Search terms