[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-hero-face-wash":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":218,"demand":222,"seasonality":520,"brandShare":533,"products":542,"feedback":601,"searchTerms":766,"related":781,"lastUpdated":171},"1523ff23-95de-402f-a1ef-724b7b7fd073","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":157,"newProducts360":157,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":142,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":175,"unitsSoldMin":176,"unitsSoldAvgMin":175,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":182},7150,17026,0.5518,-0.3693,0.0268,1,4.42,1686,15.67,11.25,19.21,6,750,0.8333,0.0111,"hero face wash","hero-face-wash","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhero-face-wash","Cleansers","2026-07-16T07:18:46.634398+00:00",7,[],318,0,500,100,7835,11753,74,146,0.1719,{"score":184,"verdict":185,"components":186},28,"skip",[187,191,193,197,199,201,204,208,211,214],{"key":188,"score":142,"weight":189,"raw":190},"marketSize",0.15,7150.17,{"key":192,"score":172,"weight":189,"raw":155},"growth",{"key":194,"score":195,"weight":196,"raw":156},"conversion",34,0.1,{"key":198,"score":175,"weight":189,"raw":157},"competition",{"key":200,"score":175,"weight":196,"raw":157},"brandShare",{"key":202,"score":203,"weight":196,"raw":158},"qualityGap",55,{"key":205,"score":206,"weight":207,"raw":159},"reviewMoat",48,0.05,{"key":209,"score":210,"weight":196,"raw":166},"returns",93,{"key":212,"score":213,"weight":207,"raw":160},"avgPrice",77,{"key":215,"score":216,"weight":207,"raw":217},"priceRange",53,0.5288944723618091,{"avgRating":158,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},24.38,0.0215,115062,{"points":223,"droppedPartialWeek":519},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,295,298,301,304,306,309,312,315,318,321,324,326,329,332,335,338,340,343,346,348,350,353,356,359,361,364,367,370,373,376,379,382,385,388,391,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,437,439,442,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516],{"week":225,"volume":226},"2024-08-04",385,{"week":228,"volume":229},"2024-08-11",376,{"week":231,"volume":232},"2024-08-18",363,{"week":234,"volume":235},"2024-08-25",342,{"week":237,"volume":238},"2024-09-01",340,{"week":240,"volume":241},"2024-09-08",335,{"week":243,"volume":244},"2024-09-15",419,{"week":246,"volume":247},"2024-09-22",381,{"week":249,"volume":250},"2024-09-29",351,{"week":252,"volume":253},"2024-10-06",284,{"week":255,"volume":256},"2024-10-13",439,{"week":258,"volume":259},"2024-10-20",282,{"week":261,"volume":262},"2024-10-27",264,{"week":264,"volume":265},"2024-11-03",330,{"week":267,"volume":268},"2024-11-10",323,{"week":270,"volume":271},"2024-11-17",275,{"week":273,"volume":274},"2024-11-24",418,{"week":276,"volume":277},"2024-12-01",568,{"week":279,"volume":280},"2024-12-08",353,{"week":282,"volume":283},"2024-12-15",322,{"week":285,"volume":286},"2024-12-22",331,{"week":288,"volume":289},"2024-12-29",296,{"week":291,"volume":292},"2025-01-05",403,{"week":294,"volume":229},"2025-01-12",{"week":296,"volume":297},"2025-01-19",314,{"week":299,"volume":300},"2025-01-26",319,{"week":302,"volume":303},"2025-02-02",251,{"week":305,"volume":235},"2025-02-09",{"week":307,"volume":308},"2025-02-16",329,{"week":310,"volume":311},"2025-02-23",290,{"week":313,"volume":314},"2025-03-02",271,{"week":316,"volume":317},"2025-03-09",261,{"week":319,"volume":320},"2025-03-16",269,{"week":322,"volume":323},"2025-03-23",345,{"week":325,"volume":317},"2025-03-30",{"week":327,"volume":328},"2025-04-06",315,{"week":330,"volume":331},"2025-04-13",270,{"week":333,"volume":334},"2025-04-20",293,{"week":336,"volume":337},"2025-04-27",325,{"week":339,"volume":337},"2025-05-04",{"week":341,"volume":342},"2025-05-11",291,{"week":344,"volume":345},"2025-05-18",288,{"week":347,"volume":342},"2025-05-25",{"week":349,"volume":262},"2025-06-01",{"week":351,"volume":352},"2025-06-08",386,{"week":354,"volume":355},"2025-06-15",449,{"week":357,"volume":358},"2025-06-22",407,{"week":360,"volume":256},"2025-06-29",{"week":362,"volume":363},"2025-07-06",414,{"week":365,"volume":366},"2025-07-13",866,{"week":368,"volume":369},"2025-07-20",596,{"week":371,"volume":372},"2025-07-27",564,{"week":374,"volume":375},"2025-08-03",543,{"week":377,"volume":378},"2025-08-10",587,{"week":380,"volume":381},"2025-08-17",572,{"week":383,"volume":384},"2025-08-24",513,{"week":386,"volume":387},"2025-08-31",536,{"week":389,"volume":390},"2025-09-07",537,{"week":392,"volume":355},"2025-09-14",{"week":394,"volume":395},"2025-09-21",460,{"week":397,"volume":398},"2025-09-28",591,{"week":400,"volume":401},"2025-10-05",586,{"week":403,"volume":404},"2025-10-12",703,{"week":406,"volume":407},"2025-10-19",538,{"week":409,"volume":410},"2025-10-26",379,{"week":412,"volume":413},"2025-11-02",444,{"week":415,"volume":416},"2025-11-09",372,{"week":418,"volume":419},"2025-11-16",417,{"week":421,"volume":422},"2025-11-23",467,{"week":424,"volume":425},"2025-11-30",570,{"week":427,"volume":428},"2025-12-07",447,{"week":430,"volume":431},"2025-12-14",337,{"week":433,"volume":434},"2025-12-21",341,{"week":436,"volume":300},"2025-12-28",{"week":438,"volume":297},"2026-01-04",{"week":440,"volume":441},"2026-01-11",252,{"week":443,"volume":259},"2026-01-18",{"week":445,"volume":446},"2026-01-25",250,{"week":448,"volume":449},"2026-02-01",222,{"week":451,"volume":452},"2026-02-08",256,{"week":454,"volume":455},"2026-02-15",220,{"week":457,"volume":458},"2026-02-22",203,{"week":460,"volume":461},"2026-03-01",227,{"week":463,"volume":464},"2026-03-08",254,{"week":466,"volume":467},"2026-03-15",209,{"week":469,"volume":470},"2026-03-22",162,{"week":472,"volume":473},"2026-03-29",181,{"week":475,"volume":476},"2026-04-05",174,{"week":478,"volume":479},"2026-04-12",176,{"week":481,"volume":482},"2026-04-19",164,{"week":484,"volume":485},"2026-04-26",142,{"week":487,"volume":488},"2026-05-03",126,{"week":490,"volume":491},"2026-05-10",148,{"week":493,"volume":494},"2026-05-17",144,{"week":496,"volume":497},"2026-05-24",136,{"week":499,"volume":500},"2026-05-31",172,{"week":502,"volume":503},"2026-06-07",133,{"week":505,"volume":506},"2026-06-14",120,{"week":508,"volume":509},"2026-06-21",91,{"week":511,"volume":512},"2026-06-28",171,{"week":514,"volume":515},"2026-07-05",117,{"week":517,"volume":518},"2026-07-12",112,false,[521,522,523,524,525,526,527,528,529,530,531,532],0.9287662884174478,0.7818658037554053,0.7222915517891865,0.6878790956844764,0.6318406516334368,0.8091244159387062,1.316800650085614,1.387023439842896,1.270588462915131,1.2858417738050323,1.1893471089570575,1.0900155749678344,{"top":534,"otherBrandCount":175,"otherClickShare":541},[535,538],{"brand":536,"clickShare":537},"HERO COSMETICS",0.9573,{"brand":539,"clickShare":540},"BYOMA",0.0426,0.00009999999999998899,[543,554,563,572,583,592],{"asin":544,"title":545,"brand":536,"imageUrl":546,"price":547,"rating":548,"reviews":549,"clickShare90":550,"clickShare360":551,"launchDate":552,"amazonUrl":553},"B0BP46RG27","Hero Cosmetics Pore Release Blackhead Clearing Solution 3.38 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+Yj4v3aML.jpg",18.31,4.4,3153,0.4302,0.4191,"2023-01-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BP46RG27",{"asin":555,"title":556,"brand":536,"imageUrl":557,"price":161,"rating":558,"reviews":512,"clickShare90":559,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B0CRWWSCJ5","HERO COSMETICS Dissolve Away Daily Cleansing Balm 2.2 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315vjhoXZoL.jpg",4.6,0.3295,0.3759,"2024-01-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CRWWSCJ5",{"asin":564,"title":565,"brand":536,"imageUrl":566,"price":162,"rating":548,"reviews":567,"clickShare90":568,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B0G2DTH1GQ","Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3159w1puZlL.jpg",125,0.093,0.034,"2025-11-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2DTH1GQ",{"asin":573,"title":574,"brand":536,"imageUrl":575,"price":576,"rating":577,"reviews":578,"clickShare90":579,"clickShare360":580,"launchDate":581,"amazonUrl":582},"B0FG655345","Hero Cosmetics Dark Spot Correct Spot-Fading 15% Vitamin C plus Hyaluronic Acid Serum. Improves the Look of Post Blemish Marks in 7 Days. Twist Applicator and Rollerball Tip for Easy Application. 10mL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318hZn4YVbL.jpg",19.11,4.1,242,0.062,0.0449,"2025-06-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FG655345",{"asin":584,"title":585,"brand":536,"imageUrl":586,"price":587,"rating":548,"reviews":588,"clickShare90":540,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B09R4HGZYW","Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 1.69 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kgUcMzH4L.jpg",14.62,3233,0.0432,"2022-01-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09R4HGZYW",{"asin":593,"title":594,"brand":539,"imageUrl":595,"price":596,"rating":558,"reviews":597,"clickShare90":540,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0BTYBVLFW","BYOMA Creamy Jelly Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Gently Removes Makeup & Excess Oil - 5.91 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CGZIC142L.jpg",11.52,3192,0.0829,"2023-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BTYBVLFW",{"love":602,"hate":672,"returnReasons":740},[603,610,616,623,630,637,644,651,658,665],{"topic":604,"percentOfMentions":605,"verbatims":606},"Quality-Overall",0.10210000000000001,[607,608,609],"Fabulous product","Very effective product","Good USA product",{"topic":611,"percentOfMentions":196,"verbatims":612},"Suitability Combination Skin",[613,614,615],"Great for sensitive skin","so good for my skin","Good for skincare",{"topic":617,"percentOfMentions":618,"verbatims":619},"Cleansing",0.0934,[620,621,622],"Squeaky clean","Love this cleanser","Cleans well",{"topic":624,"percentOfMentions":625,"verbatims":626},"Soft Feel",0.0623,[627,628,629],"Skin so soft","they feel completely smooth","gentle",{"topic":631,"percentOfMentions":632,"verbatims":633},"Efficiency",0.0559,[634,635,636],"It works great","Works well with makeup","Works fast",{"topic":638,"percentOfMentions":639,"verbatims":640},"Value For Money",0.0509,[641,642,643],"its definitely worth the price","Price wise is good","Great value",{"topic":645,"percentOfMentions":646,"verbatims":647},"Moist\u002FDry",0.0425,[648,649,650],"skin is hydrated","dries down nicely","my face has been more hydrated",{"topic":652,"percentOfMentions":653,"verbatims":654},"Ease Of Application",0.037000000000000005,[655,656,657],"Great applicator","I like that the application goes on clear","easy to apply",{"topic":659,"percentOfMentions":660,"verbatims":661},"Symptom Reduction",0.0342,[662,663,664],"My pimples have reduced","Excellent product has helped me with those annoying acne pimples","This product is a great way to treat stubborn pimples and acne",{"topic":666,"percentOfMentions":667,"verbatims":668},"Ease Of Cleaning",0.0319,[669,670,671],"Clean","Great clean product","Great gentle cleanser",[673,680,687,693,700,707,714,720,727,733],{"topic":674,"percentOfMentions":675,"verbatims":676},"Functionality-Overall",0.0902,[677,678,679],"Doesnt work","it did not work well for me","Doesnt really do anything",{"topic":681,"percentOfMentions":682,"verbatims":683},"Color",0.08289999999999999,[684,685,686],"I shouldnt have gotten the green tinted one","Green tint seems gimmicky","I am pale as heck",{"topic":645,"percentOfMentions":688,"verbatims":689},0.0766,[690,691,692],"dried me out","Very drying","it is not moisturizing",{"topic":694,"percentOfMentions":695,"verbatims":696},"Smell",0.055999999999999994,[697,698,699],"weird smell","Unpleasant Smell","The scent isn't strong",{"topic":701,"percentOfMentions":702,"verbatims":703},"Allergies",0.0546,[704,705,706],"irritated after one use","just irritate my skin more","I did other than my skin having a big reaction to it",{"topic":708,"percentOfMentions":709,"verbatims":710},"Suitability Dry Skin",0.050499999999999996,[711,712,713],"It makes my skin dry","It left my skin feeling dry","Left my skin dry",{"topic":659,"percentOfMentions":715,"verbatims":716},0.036699999999999997,[717,718,719],"unfortunately did not notice any improvement at all","Definitely no improvement in 10days as advertised","I have not seen any improvement",{"topic":721,"percentOfMentions":722,"verbatims":723},"Skin Health",0.0329,[724,725,726],"However, it burns my eyes something awful","Completely ruined my skin","My skin is burning a red now",{"topic":666,"percentOfMentions":728,"verbatims":729},0.0296,[730,731,732],"Burns eyes and does a questionable amount of cleansing","there was dirt","the bottle is as dirty",{"topic":734,"percentOfMentions":735,"verbatims":736},"Sensitivity-Overall",0.0252,[737,738,739],"Burned my eyes","I have really sensitive skin","I hate having anything on my skin",[741,743,746,749,752,755,757,759,761,763],{"reason":674,"pct":742},0.14029999999999998,{"reason":744,"pct":745},"Motor Power",0.1206,{"reason":747,"pct":748},"Advertised Vs Actual Product",0.09119999999999999,{"reason":750,"pct":751},"Product Condition",0.0819,{"reason":753,"pct":754},"Leak-Proof",0.0679,{"reason":645,"pct":756},0.0489,{"reason":638,"pct":758},0.042,{"reason":694,"pct":760},0.0366,{"reason":721,"pct":762},0.0356,{"reason":764,"pct":765},"Defective Material\u002FParts",0.0331,[767,771,776],{"term":167,"volume":768,"growthQoq":769,"conversionRate":770},11437,-0.3511,0.0117,{"term":772,"volume":773,"growthQoq":774,"conversionRate":775},"hero cleanser",3881,-0.3069,0.0157,{"term":777,"volume":778,"growthQoq":779,"conversionRate":780},"hero clear collective",1708,-0.5875,0.0072,[782,789,794,800,805,810],{"title":783,"href":784,"score":785,"verdict":786,"marketSize":787,"growth90":788},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":790,"href":791,"score":785,"verdict":786,"marketSize":792,"growth90":793},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":795,"href":796,"score":785,"verdict":797,"marketSize":798,"growth90":799},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":801,"href":802,"score":785,"verdict":786,"marketSize":803,"growth90":804},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":806,"href":807,"score":785,"verdict":797,"marketSize":808,"growth90":809},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":811,"href":812,"score":813,"verdict":786,"marketSize":814,"growth90":815},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]