[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-hero-face-wash":3,"research-sidebar-rollups":680},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":82,"demand":86,"seasonality":384,"brandShare":397,"products":406,"feedback":465,"searchTerms":630,"related":645,"lastUpdated":34},"1523ff23-95de-402f-a1ef-724b7b7fd073","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":20,"newProducts360":20,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":38,"pageQuality":39,"unitsSoldMin":40,"unitsSoldAvgMin":39,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":46},7150,17026,0.5518,-0.3693,0.0268,1,4.42,1686,15.67,11.25,19.21,6,750,0.8333,0.0111,"hero face wash","hero-face-wash","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fhero-face-wash","Cleansers","2026-07-16T07:18:46.634398+00:00",2,7,[],318,0,500,100,7835,11753,74,146,0.1719,{"score":48,"verdict":49,"components":50},28,"skip",[51,55,57,61,63,65,68,72,75,78],{"key":52,"score":35,"weight":53,"raw":54},"marketSize",0.15,7150.17,{"key":56,"score":36,"weight":53,"raw":18},"growth",{"key":58,"score":59,"weight":60,"raw":19},"conversion",34,0.1,{"key":62,"score":39,"weight":53,"raw":20},"competition",{"key":64,"score":39,"weight":60,"raw":20},"brandShare",{"key":66,"score":67,"weight":60,"raw":21},"qualityGap",55,{"key":69,"score":70,"weight":71,"raw":22},"reviewMoat",48,0.05,{"key":73,"score":74,"weight":60,"raw":29},"returns",93,{"key":76,"score":77,"weight":71,"raw":23},"avgPrice",77,{"key":79,"score":80,"weight":71,"raw":81},"priceRange",53,0.5288944723618091,{"avgRating":21,"medianPrice":83,"medianReturnRate":84,"nichesTracked":85},24.38,0.0215,115062,{"points":87,"droppedPartialWeek":383},[88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,159,162,165,168,170,173,176,179,182,185,188,190,193,196,199,202,204,207,210,212,214,217,220,223,225,228,231,234,237,240,243,246,249,252,255,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,301,303,306,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380],{"week":89,"volume":90},"2024-08-04",385,{"week":92,"volume":93},"2024-08-11",376,{"week":95,"volume":96},"2024-08-18",363,{"week":98,"volume":99},"2024-08-25",342,{"week":101,"volume":102},"2024-09-01",340,{"week":104,"volume":105},"2024-09-08",335,{"week":107,"volume":108},"2024-09-15",419,{"week":110,"volume":111},"2024-09-22",381,{"week":113,"volume":114},"2024-09-29",351,{"week":116,"volume":117},"2024-10-06",284,{"week":119,"volume":120},"2024-10-13",439,{"week":122,"volume":123},"2024-10-20",282,{"week":125,"volume":126},"2024-10-27",264,{"week":128,"volume":129},"2024-11-03",330,{"week":131,"volume":132},"2024-11-10",323,{"week":134,"volume":135},"2024-11-17",275,{"week":137,"volume":138},"2024-11-24",418,{"week":140,"volume":141},"2024-12-01",568,{"week":143,"volume":144},"2024-12-08",353,{"week":146,"volume":147},"2024-12-15",322,{"week":149,"volume":150},"2024-12-22",331,{"week":152,"volume":153},"2024-12-29",296,{"week":155,"volume":156},"2025-01-05",403,{"week":158,"volume":93},"2025-01-12",{"week":160,"volume":161},"2025-01-19",314,{"week":163,"volume":164},"2025-01-26",319,{"week":166,"volume":167},"2025-02-02",251,{"week":169,"volume":99},"2025-02-09",{"week":171,"volume":172},"2025-02-16",329,{"week":174,"volume":175},"2025-02-23",290,{"week":177,"volume":178},"2025-03-02",271,{"week":180,"volume":181},"2025-03-09",261,{"week":183,"volume":184},"2025-03-16",269,{"week":186,"volume":187},"2025-03-23",345,{"week":189,"volume":181},"2025-03-30",{"week":191,"volume":192},"2025-04-06",315,{"week":194,"volume":195},"2025-04-13",270,{"week":197,"volume":198},"2025-04-20",293,{"week":200,"volume":201},"2025-04-27",325,{"week":203,"volume":201},"2025-05-04",{"week":205,"volume":206},"2025-05-11",291,{"week":208,"volume":209},"2025-05-18",288,{"week":211,"volume":206},"2025-05-25",{"week":213,"volume":126},"2025-06-01",{"week":215,"volume":216},"2025-06-08",386,{"week":218,"volume":219},"2025-06-15",449,{"week":221,"volume":222},"2025-06-22",407,{"week":224,"volume":120},"2025-06-29",{"week":226,"volume":227},"2025-07-06",414,{"week":229,"volume":230},"2025-07-13",866,{"week":232,"volume":233},"2025-07-20",596,{"week":235,"volume":236},"2025-07-27",564,{"week":238,"volume":239},"2025-08-03",543,{"week":241,"volume":242},"2025-08-10",587,{"week":244,"volume":245},"2025-08-17",572,{"week":247,"volume":248},"2025-08-24",513,{"week":250,"volume":251},"2025-08-31",536,{"week":253,"volume":254},"2025-09-07",537,{"week":256,"volume":219},"2025-09-14",{"week":258,"volume":259},"2025-09-21",460,{"week":261,"volume":262},"2025-09-28",591,{"week":264,"volume":265},"2025-10-05",586,{"week":267,"volume":268},"2025-10-12",703,{"week":270,"volume":271},"2025-10-19",538,{"week":273,"volume":274},"2025-10-26",379,{"week":276,"volume":277},"2025-11-02",444,{"week":279,"volume":280},"2025-11-09",372,{"week":282,"volume":283},"2025-11-16",417,{"week":285,"volume":286},"2025-11-23",467,{"week":288,"volume":289},"2025-11-30",570,{"week":291,"volume":292},"2025-12-07",447,{"week":294,"volume":295},"2025-12-14",337,{"week":297,"volume":298},"2025-12-21",341,{"week":300,"volume":164},"2025-12-28",{"week":302,"volume":161},"2026-01-04",{"week":304,"volume":305},"2026-01-11",252,{"week":307,"volume":123},"2026-01-18",{"week":309,"volume":310},"2026-01-25",250,{"week":312,"volume":313},"2026-02-01",222,{"week":315,"volume":316},"2026-02-08",256,{"week":318,"volume":319},"2026-02-15",220,{"week":321,"volume":322},"2026-02-22",203,{"week":324,"volume":325},"2026-03-01",227,{"week":327,"volume":328},"2026-03-08",254,{"week":330,"volume":331},"2026-03-15",209,{"week":333,"volume":334},"2026-03-22",162,{"week":336,"volume":337},"2026-03-29",181,{"week":339,"volume":340},"2026-04-05",174,{"week":342,"volume":343},"2026-04-12",176,{"week":345,"volume":346},"2026-04-19",164,{"week":348,"volume":349},"2026-04-26",142,{"week":351,"volume":352},"2026-05-03",126,{"week":354,"volume":355},"2026-05-10",148,{"week":357,"volume":358},"2026-05-17",144,{"week":360,"volume":361},"2026-05-24",136,{"week":363,"volume":364},"2026-05-31",172,{"week":366,"volume":367},"2026-06-07",133,{"week":369,"volume":370},"2026-06-14",120,{"week":372,"volume":373},"2026-06-21",91,{"week":375,"volume":376},"2026-06-28",171,{"week":378,"volume":379},"2026-07-05",117,{"week":381,"volume":382},"2026-07-12",112,false,[385,386,387,388,389,390,391,392,393,394,395,396],0.9287662884174478,0.7818658037554053,0.7222915517891865,0.6878790956844764,0.6318406516334368,0.8091244159387062,1.316800650085614,1.387023439842896,1.270588462915131,1.2858417738050323,1.1893471089570575,1.0900155749678344,{"top":398,"otherBrandCount":39,"otherClickShare":405},[399,402],{"brand":400,"clickShare":401},"HERO COSMETICS",0.9573,{"brand":403,"clickShare":404},"BYOMA",0.0426,0.00009999999999998899,[407,418,427,436,447,456],{"asin":408,"title":409,"brand":400,"imageUrl":410,"price":411,"rating":412,"reviews":413,"clickShare90":414,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0BP46RG27","Hero Cosmetics Pore Release Blackhead Clearing Solution 3.38 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+Yj4v3aML.jpg",18.31,4.4,3153,0.4302,0.4191,"2023-01-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BP46RG27",{"asin":419,"title":420,"brand":400,"imageUrl":421,"price":24,"rating":422,"reviews":376,"clickShare90":423,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B0CRWWSCJ5","HERO COSMETICS Dissolve Away Daily Cleansing Balm 2.2 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315vjhoXZoL.jpg",4.6,0.3295,0.3759,"2024-01-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CRWWSCJ5",{"asin":428,"title":429,"brand":400,"imageUrl":430,"price":25,"rating":412,"reviews":431,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0G2DTH1GQ","Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3159w1puZlL.jpg",125,0.093,0.034,"2025-11-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2DTH1GQ",{"asin":437,"title":438,"brand":400,"imageUrl":439,"price":440,"rating":441,"reviews":442,"clickShare90":443,"clickShare360":444,"launchDate":445,"amazonUrl":446},"B0FG655345","Hero Cosmetics Dark Spot Correct Spot-Fading 15% Vitamin C plus Hyaluronic Acid Serum. Improves the Look of Post Blemish Marks in 7 Days. Twist Applicator and Rollerball Tip for Easy Application. 10mL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F318hZn4YVbL.jpg",19.11,4.1,242,0.062,0.0449,"2025-06-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FG655345",{"asin":448,"title":449,"brand":400,"imageUrl":450,"price":451,"rating":412,"reviews":452,"clickShare90":404,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B09R4HGZYW","Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 1.69 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kgUcMzH4L.jpg",14.62,3233,0.0432,"2022-01-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09R4HGZYW",{"asin":457,"title":458,"brand":403,"imageUrl":459,"price":460,"rating":422,"reviews":461,"clickShare90":404,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B0BTYBVLFW","BYOMA Creamy Jelly Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Gently Removes Makeup & Excess Oil - 5.91 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CGZIC142L.jpg",11.52,3192,0.0829,"2023-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BTYBVLFW",{"love":466,"hate":536,"returnReasons":604},[467,474,480,487,494,501,508,515,522,529],{"topic":468,"percentOfMentions":469,"verbatims":470},"Quality-Overall",0.10210000000000001,[471,472,473],"Fabulous product","Very effective product","Good USA product",{"topic":475,"percentOfMentions":60,"verbatims":476},"Suitability Combination Skin",[477,478,479],"Great for sensitive skin","so good for my skin","Good for skincare",{"topic":481,"percentOfMentions":482,"verbatims":483},"Cleansing",0.0934,[484,485,486],"Squeaky clean","Love this cleanser","Cleans well",{"topic":488,"percentOfMentions":489,"verbatims":490},"Soft Feel",0.0623,[491,492,493],"Skin so soft","they feel completely smooth","gentle",{"topic":495,"percentOfMentions":496,"verbatims":497},"Efficiency",0.0559,[498,499,500],"It works great","Works well with makeup","Works fast",{"topic":502,"percentOfMentions":503,"verbatims":504},"Value For Money",0.0509,[505,506,507],"its definitely worth the price","Price wise is good","Great value",{"topic":509,"percentOfMentions":510,"verbatims":511},"Moist\u002FDry",0.0425,[512,513,514],"skin is hydrated","dries down nicely","my face has been more hydrated",{"topic":516,"percentOfMentions":517,"verbatims":518},"Ease Of Application",0.037000000000000005,[519,520,521],"Great applicator","I like that the application goes on clear","easy to apply",{"topic":523,"percentOfMentions":524,"verbatims":525},"Symptom Reduction",0.0342,[526,527,528],"My pimples have reduced","Excellent product has helped me with those annoying acne pimples","This product is a great way to treat stubborn pimples and acne",{"topic":530,"percentOfMentions":531,"verbatims":532},"Ease Of Cleaning",0.0319,[533,534,535],"Clean","Great clean product","Great gentle cleanser",[537,544,551,557,564,571,578,584,591,597],{"topic":538,"percentOfMentions":539,"verbatims":540},"Functionality-Overall",0.0902,[541,542,543],"Doesnt work","it did not work well for me","Doesnt really do anything",{"topic":545,"percentOfMentions":546,"verbatims":547},"Color",0.08289999999999999,[548,549,550],"I shouldnt have gotten the green tinted one","Green tint seems gimmicky","I am pale as heck",{"topic":509,"percentOfMentions":552,"verbatims":553},0.0766,[554,555,556],"dried me out","Very drying","it is not moisturizing",{"topic":558,"percentOfMentions":559,"verbatims":560},"Smell",0.055999999999999994,[561,562,563],"weird smell","Unpleasant Smell","The scent isn't strong",{"topic":565,"percentOfMentions":566,"verbatims":567},"Allergies",0.0546,[568,569,570],"irritated after one use","just irritate my skin more","I did other than my skin having a big reaction to it",{"topic":572,"percentOfMentions":573,"verbatims":574},"Suitability Dry Skin",0.050499999999999996,[575,576,577],"It makes my skin dry","It left my skin feeling dry","Left my skin dry",{"topic":523,"percentOfMentions":579,"verbatims":580},0.036699999999999997,[581,582,583],"unfortunately did not notice any improvement at all","Definitely no improvement in 10days as advertised","I have not seen any improvement",{"topic":585,"percentOfMentions":586,"verbatims":587},"Skin Health",0.0329,[588,589,590],"However, it burns my eyes something awful","Completely ruined my skin","My skin is burning a red now",{"topic":530,"percentOfMentions":592,"verbatims":593},0.0296,[594,595,596],"Burns eyes and does a questionable amount of cleansing","there was dirt","the bottle is as dirty",{"topic":598,"percentOfMentions":599,"verbatims":600},"Sensitivity-Overall",0.0252,[601,602,603],"Burned my eyes","I have really sensitive skin","I hate having anything on my skin",[605,607,610,613,616,619,621,623,625,627],{"reason":538,"pct":606},0.14029999999999998,{"reason":608,"pct":609},"Motor Power",0.1206,{"reason":611,"pct":612},"Advertised Vs Actual Product",0.09119999999999999,{"reason":614,"pct":615},"Product Condition",0.0819,{"reason":617,"pct":618},"Leak-Proof",0.0679,{"reason":509,"pct":620},0.0489,{"reason":502,"pct":622},0.042,{"reason":558,"pct":624},0.0366,{"reason":585,"pct":626},0.0356,{"reason":628,"pct":629},"Defective Material\u002FParts",0.0331,[631,635,640],{"term":30,"volume":632,"growthQoq":633,"conversionRate":634},11437,-0.3511,0.0117,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"hero cleanser",3881,-0.3069,0.0157,{"term":641,"volume":642,"growthQoq":643,"conversionRate":644},"hero clear collective",1708,-0.5875,0.0072,[646,653,658,664,669,674],{"title":647,"href":648,"score":649,"verdict":650,"marketSize":651,"growth90":652},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":654,"href":655,"score":649,"verdict":650,"marketSize":656,"growth90":657},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":659,"href":660,"score":649,"verdict":661,"marketSize":662,"growth90":663},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":665,"href":666,"score":649,"verdict":650,"marketSize":667,"growth90":668},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":670,"href":671,"score":649,"verdict":661,"marketSize":672,"growth90":673},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":675,"href":676,"score":677,"verdict":650,"marketSize":678,"growth90":679},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[681,688,691,698,705,712,719,726,733,740,747,754,761,768,775,782,789,796,803,810],{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":689,"marketSizeTotal":690},10978,8129370268,{"nodeId":692,"label":693,"slug":694,"href":695,"nichesTracked":696,"marketSizeTotal":697},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":699,"label":700,"slug":701,"href":702,"nichesTracked":703,"marketSizeTotal":704},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":706,"label":707,"slug":708,"href":709,"nichesTracked":710,"marketSizeTotal":711},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":713,"label":714,"slug":715,"href":716,"nichesTracked":717,"marketSizeTotal":718},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":720,"label":721,"slug":722,"href":723,"nichesTracked":724,"marketSizeTotal":725},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":727,"label":728,"slug":729,"href":730,"nichesTracked":731,"marketSizeTotal":732},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":734,"label":735,"slug":736,"href":737,"nichesTracked":738,"marketSizeTotal":739},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":745,"marketSizeTotal":746},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":748,"label":749,"slug":750,"href":751,"nichesTracked":752,"marketSizeTotal":753},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":755,"label":756,"slug":757,"href":758,"nichesTracked":759,"marketSizeTotal":760},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":762,"label":763,"slug":764,"href":765,"nichesTracked":766,"marketSizeTotal":767},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":769,"label":770,"slug":771,"href":772,"nichesTracked":773,"marketSizeTotal":774},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":776,"label":777,"slug":778,"href":779,"nichesTracked":780,"marketSizeTotal":781},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":783,"label":784,"slug":785,"href":786,"nichesTracked":787,"marketSizeTotal":788},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":790,"label":791,"slug":792,"href":793,"nichesTracked":794,"marketSizeTotal":795},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":797,"label":798,"slug":799,"href":800,"nichesTracked":801,"marketSizeTotal":802},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":804,"label":805,"slug":806,"href":807,"nichesTracked":808,"marketSizeTotal":809},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":811,"label":812,"slug":813,"href":814,"nichesTracked":35,"marketSizeTotal":815},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]