---
title: "Hermes Deodorant for Men — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hermes-deodorant-for-men"
last_updated: "2026-08-11T10:40:46.101Z"
locale: en
meta:
description: "Niche score 49/100 · $48K/yr market · 10K searches/yr · $43.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $48K/yr market · 10K searches/yr · $43.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hermes Deodorant for Men — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **hermes deodorant for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 29Conversion 94Competition 14Returns 97Price range 95Avg price 95Brand share 0Review moat 74Quality gap 84
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$43.01**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$29.63–$50.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****538.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$48K**
$48K/yr · 10K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hermes deodorant for men is a $48K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hermes deodorant for men market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#1,488**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **30%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **125 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Hermès94% - Armani Beauty4% - Aesop2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — +3.4% search growth over the last 90 days.
700500Black Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hermes-deodorant-for-men/trend)
## **Top hermes deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Terre D Hermes By Hermes For Men. Deodorant Stick 2.6 Oz / 75 Ml**Hermès**$50.83**4.6★3,230 rev](https://www.amazon.com/dp/B002R3AR88) [2**HERMES Terre Dhermes Deodorant Stick**Hermès**$48.83**3.1★2 rev](https://www.amazon.com/dp/B00BNAQU7I) [3**Terre D Hermes By Hermes For Men. Deodorant Natural Spray 5.0 Oz / 150 Ml**Hermès**$50.54**4.2★484 rev](https://www.amazon.com/dp/B002Z7FSJE) [4**Hermes Terre Dhermes for Men Deodorant Spray 5 Ounce**Hermès**$47.96**4.6★152 rev](https://www.amazon.com/dp/B00CJXJRV4) [5**Hermes H24 for Men Refreshing Deodorant Stick 2.6 Ounce**Hermès**$43.80**3.9★48 rev](https://www.amazon.com/dp/B0C71MV5SV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**1,049 rev1y ago](https://www.amazon.com/dp/B0DBVW4SFC) [**Hermes H24 for Men Refreshing Deodorant Stick 2.6 Ounce**Hermès**$43.80**48 rev3y ago](https://www.amazon.com/dp/B0C71MV5SV) [**Hermes H24 Refreshing Deodorant Spray for Men 5.0 Ounce**Hermès**$47.57**54 rev3y ago](https://www.amazon.com/dp/B0BCPVWDK5) [**Aesop Aluminum Free Roll On Deodorant for Women & Men | Vetiver Zinc and Tea Tree to Reduce Odor | Alcohol-Free Formula for Sensitive Skin | Woody & Earthy | 1.6 oz**Aesop**$36.84**305 rev7y ago](https://www.amazon.com/dp/B07RJ29Z5P) [**HERMES DORANGE VERT by Hermes DEODORANT SPRAY 5 OZ**Hermès**$38.66**13 rev10y ago](https://www.amazon.com/dp/B00F63TW2I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aesop Aluminum Free Roll On Deodorant for Women & Men | Vetiver Zinc and Tea Tree to Reduce Odor | Alcohol-Free Formula for Sensitive Skin | Woody & Earthy | 1.6 oz**Aesop**$36.84**4.4★**▲ 269%**](https://www.amazon.com/dp/B07RJ29Z5P) [**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**4.4★**▲ 144%**](https://www.amazon.com/dp/B0DBVW4SFC) [**HERMES Terre Dhermes Deodorant Stick**Hermès**$48.83**3.1★**▲ 77%**](https://www.amazon.com/dp/B00BNAQU7I) [**Terre D Hermes By Hermes For Men. Deodorant Natural Spray 5.0 Oz / 150 Ml**Hermès**$50.54**4.2★**— 9%**](https://www.amazon.com/dp/B002Z7FSJE) [**Hermes H24 Refreshing Deodorant Spray for Men 5.0 Ounce**Hermès**$47.57**4.3★**— 3%**](https://www.amazon.com/dp/B0BCPVWDK5)
**~~View all trending →~~**
## **What buyers say about hermes deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“The scent is fresh and pleasant,”*
**Quality-Overall**9%
*“Great product”*
**Value For Money**5%
*“worth it to me”*
**Allergies**4%
*“No irritation”*
**Durability**3%
*“Long-lasting”*
**Advertised Vs Actual Product**2%
*“met my expectations”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Application**1%
*“quite easy to apply”*
**Soft Feel**1%
*“Tenderness and courage”*
**Adhesion/Stickiness**1%
*“Sticks well fairly”*
### **What buyers complain about **
**Value For Money**16%
*“Very expensive”*
**Allergies**15%
*“Causes a rash”*
**Durability**13%
*“Doesnt last”*
**Smell**13%
*“it would give off a bad chemical odor”*
**Strength**7%
*“Very weak”*
**Breathability**2%
*“it doesnt control perspiration odor”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Functionality-Overall**2%
*“Doesn't work”*
**Adhesion/Stickiness**2%
*“Sticky”*
**Skin Health**2%
*“Caused skin irritation”*
### **Top return reasons **
**Smell**47%
**Advertised Vs Actual Product**15%
**Functionality-Overall**9%
**Durability**5%
**Value For Money**4%
**Size-Overall**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Leak-Proof**2%
## **Common questions**
- **Is hermes deodorant for men profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 10 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hermes deodorant for men niche?**
- 3 brands and 23 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hermes deodorant for men?**
- Top complaints mined from reviews: Value For Money, Allergies, Durability. The return rate is 0.7%.
- **What does it cost to enter the hermes deodorant for men niche?**
- Listings span $29.63–$50.83; the average listing price is $43.01 (sweet spot $15–$100). The average incumbent carries 539 reviews — the moat a new listing must climb.
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