---
title: "Herbivore Eye Cream — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/herbivore-eye-cream"
last_updated: "2026-08-11T13:11:01.237Z"
locale: en
meta:
description: "Niche score 49/100 · $142K/yr market · 73K searches/yr · $49.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $142K/yr market · 73K searches/yr · $49.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Herbivore Eye Cream — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **herbivore eye cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 14Conversion 49Competition 72Returns 73Price range 95Avg price 93Brand share 0Review moat 84Quality gap 53
**Price range**
**Incredible****$24.83–$81.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****318.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$142K**
$142K/yr · 73K searches
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, herbivore eye cream is a $142K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **herbivore eye cream market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$148K–$197K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#1,188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 96%
**Open market**
**0%**
- HERBIVORE100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -21.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/herbivore-eye-cream/trend)
## **Top herbivore eye cream search terms**
- **herbivore**43K/yr-10.5%3.8% conv. - **herbivore botanicals**15K/yr-37.1%3.6% conv. - **herbivore skincare**11K/yr-64.4%2.7% conv. - **herbivore moon dew eye cream**975/yr+93.0%10.9% conv. - **herbivore eye cream**2K/yr-30.8%7.9% conv. - **herbivore supernova eye cream**444/yr-31.9%9.9% conv. - **supernova eye cream**263/yr-50.0%8.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/herbivore-eye-cream/search-terms)
## **Top herbivore eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$13K12%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HERBIVORE Pink Cloud Creamy Jelly Cleanser | Hydrating Face Wash with Rosewater Squalane + Tremella Mushroom Gently Cleanses + Removes Makeup Vegan Plant-Based Cruelty-Free 100 mL / 3.4 oz**HERBIVORE**$24.83**4.6★548 rev](https://www.amazon.com/dp/B08DN3X4JQ) [2**HERBIVORE Moon Dew Eye Cream | 1% Bakuchiol + Peptides Anti Aging 0.5 oz**HERBIVORE**$43.80**4.0★160 rev](https://www.amazon.com/dp/B0B6WV14BF) [3**HERBIVORE Nova Brightening Face Serum | 15% Vitamin C + Turmeric 1 Fl Oz**HERBIVORE**$61.41**4.2★205 rev](https://www.amazon.com/dp/B09QY1X9M4) [4**HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz**HERBIVORE**$64.66**4.7★38 rev](https://www.amazon.com/dp/B0FT475X99) [5**HERBIVORE Aquarius BHA Face Cleanser for Oily & Acne-Prone Skin 2.02 oz**HERBIVORE**$24.95**4.5★173 rev](https://www.amazon.com/dp/B0BV5MBK1D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz**HERBIVORE**$64.66**38 rev9mo ago](https://www.amazon.com/dp/B0FT475X99) [**HERBIVORE Tremella Silky Hydration Gel Cream - Hydrating Lightweight Facial Moisturizer with Squalane Plant-based Vegan Cruelty-free 50 mL / 1.7 oz**HERBIVORE**$45.50**56 rev1y ago](https://www.amazon.com/dp/B0FC33R8M4) [**HERBIVORE Emerald Facial Oil | Calms Redness & Moisturizes 1.7 Fl Oz**HERBIVORE**$81.68**529 rev1y ago](https://www.amazon.com/dp/B0F1W8XSN2) [**HERBIVORE Coconut Milk Bath Soak | Skin Softening 8 Oz (2 Pack)**HERBIVORE**$39.57**1,567 rev1y ago](https://www.amazon.com/dp/B0DTRK94Q8) [**HERBIVORE Green Magic Face Serum | Redness Reducing Cica + Ceremides 1 oz**HERBIVORE**$44.54**54 rev2y ago](https://www.amazon.com/dp/B0CRWDGXJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz**HERBIVORE**$64.66**4.7★**▲ 185%**](https://www.amazon.com/dp/B0FT475X99) [**HERBIVORE Emerald Facial Oil | Calms Redness & Moisturizes 1.7 Fl Oz**HERBIVORE**$81.68**4.6★**▲ 144%**](https://www.amazon.com/dp/B0F1W8XSN2) [**HERBIVORE Lapis Facial Oil | Balances Oil & Soothes Redness with Blue Tansy & Squalane | Safe for Oily & Acne Prone Skin Non-Comedogenic Vegan 30 mL / 1 oz**HERBIVORE**$53.51**4.5★**▲ 87%**](https://www.amazon.com/dp/B0BXLYPRQD) [**HERBIVORE Moon Dew Eye Cream | 1% Bakuchiol + Peptides Anti Aging 0.5 oz**HERBIVORE**$43.80**4.0★**▲ 82%**](https://www.amazon.com/dp/B0B6WV14BF) [**HERBIVORE Phoenix Facial Oil | Deep Renewal Anti-Aging Face Oil with Rosehip CoQ10 & Vitamin E | Deeply Moisturizing for Dull & Dry Skin Vegan 30 mL / 1 oz**HERBIVORE**$53.55**4.6★**▲ 57%**](https://www.amazon.com/dp/B0BXLZS7X6)
**~~View all trending →~~**
## **What buyers say about herbivore eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**11%
*“I feel like it feels smoother as well”*
**Suitability Combination Skin**11%
*“doesnt seem harsh or irritating on my skin so far”*
**Quality-Overall**11%
*“Quality Face serum”*
**Smell**8%
*“it has a nice light scent”*
**Moist/Dry**7%
*“Moisturizing”*
**Suitability Dry Skin**7%
*“pleasant when I ensure my skin is thoroughly dry after cleansing before applying the serum”*
**Absorbency**5%
*“It absorbs so well”*
**Cleansing**4%
*“Made my face feel clean and fresh”*
**Texture/Consistency-Overall**4%
*“my overall texture feels more even”*
**Value For Money**3%
*“Totally worth the money”*
### **What buyers complain about **
**Value For Money**15%
*“Little pricey,”*
**Smell**12%
*“Strong smell”*
**Allergies**6%
*“Every time Ive tried it in the past, it ended in irritation, dryness, or my skin just looking angry”*
**Functionality-Overall**3%
*“Ineffective”*
**Moist/Dry**3%
*“it severely dried out my skin”*
**Wrinkles**2%
*“So I cant honestly say yet whether it noticeably changes skin texture or reduces wrinkles over time”*
**Suitability Dry Skin**2%
*“this was no better on my skin than scrubs purchased locally”*
**Quality-Overall**2%
*“Too Pricey vs quality”*
**Absorbency**2%
*“Most days it would not absorb into my skin”*
**Residue**2%
*“I can't use a lotion that leaves residue everywhere”*
### **Top return reasons **
**Smell**24%
**Advertised Vs Actual Product**12%
**Product Condition**10%
**Functionality-Overall**9%
**Value For Money**7%
**Moist/Dry**6%
**Texture/Consistency-Overall**5%
**Color**4%
**Skin Health**4%
**Oily/Greasy**4%
## **Common questions**
- **Is herbivore eye cream profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the herbivore eye cream niche?**
- 1 brands and 2 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in herbivore eye cream?**
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 2.1%.
- **When does demand for herbivore eye cream peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the herbivore eye cream niche?**
- Listings span $24.83–$81.68; the average listing price is $49.29 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.
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