---
title: "Hera Cushion — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/hera-cushion"
last_updated: "2026-08-11T12:13:50.130Z"
locale: en
meta:
description: "Niche score 35/100 · $42K/yr market · 117K searches/yr · $51.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $42K/yr market · 117K searches/yr · $51.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hera Cushion — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **hera cushion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 47Conversion 9Competition 13Returns 21Price range 95Avg price 93Brand share 0Review moat 69Quality gap 86
**Price range**
**Incredible****$27.17–$79.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.36**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****736.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$42K**
$42K/yr · 117K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hera cushion is a $42K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hera cushion market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,338**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- HERA84% - JUNG SAEM MOOL8% - AMOREPACIFIC HERA5% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/hera-cushion/trend)
## **Top hera cushion search terms**
- **hera cushion**53K/yr+10.0%0.9% conv. - **hera black cushion foundation**23K/yr+37.3%0.9% conv. - **hera foundation**21K/yr+4.5%0.2% conv. - **hera black cushion**10K/yr+58.4%0.8% conv. - **hera cushion foundation**10K/yr+0.5%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/hera-cushion/search-terms)
## **Top hera cushion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$13K40%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[Hera] Black Cushion 15g+15g(Refill) #21N1 Vanilla](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)**\[Hera\] Black Cushion 15g+15g(Refill) #21N1 Vanilla**HERA**$62.57**4.3★64 rev](https://www.amazon.com/dp/B0CVN6KW5G) [2![[Hera] Black Cushion 15g+15g(Refill) #23 Beige](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)**\[Hera\] Black Cushion 15g+15g(Refill) #23 Beige**HERA**$65.14**4.3★64 rev](https://www.amazon.com/dp/B0CTJW1P78) [3**HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)**HERA**$32.37**4.0★19 rev](https://www.amazon.com/dp/B0CYRJSSHN) [4![[Hera] Black Cushion 15g+15g(Refill) #25N1 Amber](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)**\[Hera\] Black Cushion 15g+15g(Refill) #25N1 Amber**HERA**$65.17**4.3★64 rev](https://www.amazon.com/dp/B0CW2YFWYL) [5**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium**JUNG SAEM MOOL**$27.17**4.2★3,538 rev](https://www.amazon.com/dp/B0FBX37X5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium**JUNG SAEM MOOL**$27.17**3,538 rev1y ago](https://www.amazon.com/dp/B0FBX37X5K) [**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Included 0.98 Fl Oz SPF 50) 25 Bronze**JUNG SAEM MOOL**$37.17**3,538 rev1y ago](https://www.amazon.com/dp/B0F1384TNF) [**Lightweight Formula for HERA BLACK CUSHION REFILL (Refill Only) #21N1 Vanilla Long-Lasting Semi-Matte Finish SPF 34 PA++ 15g (0.52 oz)**Generic**$40.66**2 rev1y ago](https://www.amazon.com/dp/B0DWLB5HXG) [**HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)**HERA**$32.37**19 rev2y ago](https://www.amazon.com/dp/B0CYRJSSHN) [![[Hera] Black Cushion 15g (Refill) ##23 Beige](https://m.media-amazon.com/images/I/41k7CIbNyvL.jpg)**\[Hera\] Black Cushion 15g (Refill) ##23 Beige**HERA**$41.14**64 rev2y ago](https://www.amazon.com/dp/B0CWGTLVJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUNG SAEM MOOL Essential Skin Nuder Cushion | Natural Finish Buildable Coverage Cushion Foundation by Korean Makeup Artist (Refill Not Included 0.49 Fl Oz) 21W Medium**JUNG SAEM MOOL**$27.17**4.2★**▲ 208%**](https://www.amazon.com/dp/B0FBX37X5K) [**HERA New Silky Stay Foundation #23N1 SPF20 / PA++ (24H Longwear) 30g/ 1.05oz**AMOREPACIFIC HERA**$79.97**3.8★**▲ 50%**](https://www.amazon.com/dp/B0BTS3GLPF) [**HERA Korea Black Cushion Vanila 24h Cover Fit Mini 5G 0.17 Ounce (Pack of 1)**HERA**$32.37**4.0★**▲ 25%**](https://www.amazon.com/dp/B0CYRJSSHN) [![[Hera] Black Cushion 15g+15g(Refill) #23 Beige](https://m.media-amazon.com/images/I/41RabYZ-YwL.jpg)**\[Hera\] Black Cushion 15g+15g(Refill) #23 Beige**HERA**$65.14**4.3★**▲ 20%**](https://www.amazon.com/dp/B0CTJW1P78) [![[Hera] Black Cushion 15g (Refill) ##23 Beige](https://m.media-amazon.com/images/I/41k7CIbNyvL.jpg)**\[Hera\] Black Cushion 15g (Refill) ##23 Beige**HERA**$41.14**4.3★**— 4%**](https://www.amazon.com/dp/B0CWGTLVJF)
**~~View all trending →~~**
## **What buyers say about hera cushion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**28%
*“still lets your skin show”*
**Coverage**21%
*“Its great coverage the only thing is I should have bought a shade darker”*
**Weight Light**14%
*“It's lightweight, it's what I was looking for”*
**Moist/Dry**14%
*“moisturizing for my skin”*
**Ease Of Use**7%
*“Ease of Use”*
**Value For Money**5%
*“worth the price”*
**Ease Of Application**2%
*“Very easy to apply”*
**Texture/Consistency-Overall**2%
*“Those beautiful glowing textures were created by building up very thin layers”*
**Suitability Dry Skin**2%
*“Skincare matters more than foundation”*
**Color**2%
*“Color Match”*
### **What buyers complain about **
**Wrinkles**14%
*“Does not accentuate pores or wrinkles”*
### **Top return reasons **
**Color**49%
**Product Condition**15%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Moist/Dry**3%
**Weight Light**3%
**Coverage**2%
**Quality-Overall**2%
**Size-Overall**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is hera cushion profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 10 tracked products. 90-day search growth is +17.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the hera cushion niche?**
- 4 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hera cushion?**
- Top complaints mined from reviews: Wrinkles. The return rate is 6.2% — above our launch gate.
- **When does demand for hera cushion peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the hera cushion niche?**
- Listings span $27.17–$79.97; the average listing price is $51.36 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.
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