---
title: "Products — henna - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/henna/products"
last_updated: "2026-08-11T10:40:51.282Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.8M/yr market · 3.8M searches/yr · $10.39 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.8M/yr market · 3.8M searches/yr · $10.39 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — henna - Flapen"
---

# **henna**

**Launch it**

A $1.8M/yr market growing +57.0% this quarter with returns at 0.9% — clears our launch bar.

Market size 92Growth 73Conversion 56Competition 35Returns 96Price range 4Avg price 37Brand share 30Review moat 44Quality gap 68

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.8M**

$1.8M/yr · 3.8M searches

**Growth**

**Good****+57.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,054.18**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.39**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Price range**

**Bad****$6.17–$15.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products