---
title: "Henna — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/henna"
last_updated: "2026-08-11T13:04:20.331Z"
locale: en
meta:
description: "Niche score 59/100 · $1.8M/yr market · 3.8M searches/yr · $10.39 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.8M/yr market · 3.8M searches/yr · $10.39 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Henna — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **henna**
**Launch it**
A $1.8M/yr market growing +57.0% this quarter with returns at 0.9% — clears our launch bar.
Market size 92Growth 73Conversion 56Competition 35Returns 96Price range 4Avg price 37Brand share 30Review moat 44Quality gap 68
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 3.8M searches
**Growth**
**Good****+57.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,054.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.39**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$6.17–$15.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, henna is a $1.8M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 59/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **henna market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**6%**
- Zenia40% - Plantovika15% - Neeta13% - AL HASNAYN ENTERPRISES12% - Moricher8% - Organic Leaves7% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.
150K100KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/henna/trend)
## **Top henna search terms**
- **henna**2.5M/yr+57.5%3.8% conv. - **henna cones**616K/yr+74.5%5.0% conv. - **hena**112K/yr+53.2%2.1% conv. - **henna for skin**64K/yr+46.6%3.5% conv. - **henna cones for skin**59K/yr+67.7%3.5% conv. - **brown henna**57K/yr+53.0%3.4% conv. - **henna cone**52K/yr+11.8%4.7% conv. - **henna brown**42K/yr+40.8%3.5% conv. - **zenia henna**49K/yr+35.9%7.0% conv. - **henna tattoo cones**31K/yr+170.5%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/henna/search-terms)
## **Top henna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$185K20%$369K30%$554K40%$738K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zenia (Pack of 3) 100% Natural Henna Hair Color Paste Hair Dye Cones Dark Reddish-Brown Color 25g Each Cone**Zenia**$9.17**4.4★9,063 rev](https://www.amazon.com/dp/B09MJQQLPW) [2**Plantovika Henna Cone Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6**Plantovika**$12.78**4.4★533 rev](https://www.amazon.com/dp/B0CZHK42H8) [3**Neeta Ready-to-Use Henna Paste for Hair Herbal Henna-Based Formula Reddish Brown Pack of 4 Cones**Neeta**$6.17**4.4★2,194 rev](https://www.amazon.com/dp/B0CH4R9TTT) [4**ALMAS Henna Cones / tubes 100% natural ready to use paste hair color hair dye-reddish brown color for women 3 PACK 30g Each**AL HASNAYN ENTERPRISES**$9.90**4.4★2,263 rev](https://www.amazon.com/dp/B0B85MY3JB) [5**Zenia 6 Pack 100% Natural Ready to Use Henna Paste Hair Color Hair Dye Cones Reddish Brown Color**Zenia**$12.68**4.4★9,063 rev](https://www.amazon.com/dp/B08T5Y2J8F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Leaves - Henna Cones 3 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use Pre-Filled Cones | 5-Stage Filtered for Rich Long-Lasting Color | Chemical-Free & Premium Quality**Organic Leaves**$9.74**161 rev10mo ago](https://www.amazon.com/dp/B0FP6LXLCG) [**Plant Based Henna Paste Cones | Dark Reddish Brown Color With Tea Tree Oil | Hair Dye | Pack of 4 Each 25g**Kumari Kulture**$15.08**79 rev10mo ago](https://www.amazon.com/dp/B0FNMZVWVW) [**TAYZZ 100% Natural Henna Paste Hair Dye Cones Reddish Brown Color - Great for Spot Hair Coloring Long-lasting and Cruelty-Free (Reddish Brown 3 Pack)**TAYZZ**$7.07**240 rev11mo ago](https://www.amazon.com/dp/B0FKPX47V7) [**Henna Cones by MERCY LONDON 6 Ready to Use Mehndi Cones Made from 100% Natural Henna Leaves Ammonia Free Pre Mixed Indian Mehandi Long Lasting Natural Looking Hair Colour**MERCY LONDON**$10.04**65 rev1y ago](https://www.amazon.com/dp/B0DVW4GD5J) [**Moricher Temporary Tattoo Kits 3 Henna tattoo cones 101 Stencils Semi Permanent Tattoo Markers Jagua Gel for Women Men Kids DIY Art Painting Party Gifts**Moricher**$8.56**1,513 rev1y ago](https://www.amazon.com/dp/B0DHXBLWGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Leaves - Henna Cones 3 30 g Pack | Made from 100% Natural Henna Leaves | Ready-to-Use Pre-Filled Cones | 5-Stage Filtered for Rich Long-Lasting Color | Chemical-Free & Premium Quality**Organic Leaves**$9.74**4.4★**▲ 107%**](https://www.amazon.com/dp/B0FP6LXLCG) [**Henna Cones by MERCY LONDON 6 Ready to Use Mehndi Cones Made from 100% Natural Henna Leaves Ammonia Free Pre Mixed Indian Mehandi Long Lasting Natural Looking Hair Colour**MERCY LONDON**$10.04**4.1★**▲ 102%**](https://www.amazon.com/dp/B0DVW4GD5J) [**Plantovika 100% Natural and Pure Henna Cone or tube Ready to use paste for Reddish Brown Hair Color Long-lasting No additives Chemical free Henna Hair Dye Spot hair coloring (Pack of 12)**Plantovika**$15.40**4.4★**▲ 87%**](https://www.amazon.com/dp/B0CZJ28CTB) [**Plantovika Henna Cone Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6**Plantovika**$12.78**4.4★**▲ 53%**](https://www.amazon.com/dp/B0CZHK42H8) [**Plant Based Henna Paste Cones | Dark Reddish Brown Color With Tea Tree Oil | Hair Dye | Pack of 4 Each 25g**Kumari Kulture**$15.08**4.6★**▲ 31%**](https://www.amazon.com/dp/B0FNMZVWVW)
**~~View all trending →~~**
## **What buyers say about henna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Best color”*
**Quality-Overall**15%
*“the product is really satisfactory”*
**Ease Of Use**12%
*“Easy to use”*
**Value For Money**7%
*“Incredible value”*
**Durability**5%
*“lasts long and easy to use”*
**Stain Resistance**5%
*“Didn't stain”*
**Smell**5%
*“great smell”*
**Ease Of Application**4%
*“Easy to Apply”*
**Advertised Vs Actual Product**4%
*“arrived as described”*
**Design-Overall**2%
*“Designs come out beautiful”*
### **What buyers complain about **
**Color**24%
*“Bad color”*
**Stain Resistance**7%
*“almost black stain”*
**Smell**6%
*“the scent is very strong”*
**Functionality-Overall**5%
*“Did not work properly”*
**Durability**5%
*“broke me out”*
**Allergies**5%
*“Allergic reaction”*
**Moist/Dry**5%
*“A bit dry”*
**Quality-Overall**3%
*“Good henna; not the best quality control”*
**Thickness**2%
*“Too thick”*
**Ease Of Use**2%
*“But Is a little hard to control”*
### **Top return reasons **
**Color**29%
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Leak-Proof**8%
**Moist/Dry**5%
**Stain Resistance**4%
**Quality-Overall**4%
**Size-Overall**3%
**Smell**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is henna profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Launch it (59/100).
- **How competitive is the henna niche?**
- 10 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in henna?**
- Top complaints mined from reviews: Color, Stain Resistance, Smell. The return rate is 0.9%.
- **When does demand for henna peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the henna niche?**
- Listings span $6.17–$15.40; the average listing price is $10.39 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.
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